Canada
PlayUSA.com: NCAA Tournament likely the first $1 billion event
The 2021 NCAA Men’s Basketball Tournament will almost certainly be the first sporting event in U.S. history to draw more than $1 billion in legal wagering and could approach $1.5 billion, according to projections from PlayUSA, the leading source for news, analysis, and research related to the market for regulated online gaming in the United States. But without data from last year following the cancellation of the 2020 NCAA Tournament, and a regulated sports betting landscape that has radically changed from 2019, predicting precisely just how much in wagering March Madness will generate is nearly impossible, PlayUSA cautions.
“The 2021 NCAA Tournament will be the most widely bet-on sporting event in U.S. history,” said Eric Ramsey, analyst for PlayUSA.com. “The popularity of the NCAA Tournament combined with such a high number of games typically makes March Madness the largest sports betting holiday each year in terms of handle, and there is no reason to suspect that won’t be the case this year. But the number of legal sports betting markets has more than tripled since 2019 and we are still in the midst of a pandemic that could slow retail sportsbooks. Those reasons alone make this year difficult to predict.”
The last time the NCAA Tournament was played in 2019, bettors in seven states could place a wager legally. Those seven states, which includes today’s three largest markets, New Jersey, Nevada, and Pennsylvania, as well as Delaware, Mississippi, Rhode Island, and West Virginia, managed to generate an estimated $440 million in bets, or about 40% of the nation’s overall handle in March, according to PlayUSA.
Now with 20 states and Washington D.C. offering some form of legal sports betting, the U.S. landscape has shifted dramatically. That includes most of the nation’s largest markets behind the Top 3, including Illinois, Indiana, Colorado, Tennessee, and Michigan. And Pennsylvania, now the nation’s third-largest market, launched online sports betting after the 2019 tournament.
Today, an adult population of about 86 million can now bet legally in their home states. In 2019, about 26 million adults enjoyed access to legal sportsbooks in their home states.
“The Super Bowl draws the most bets for a single game, but March Madness and its 60+ games should more than double what the Super Bowl draws,” said Dustin Gouker, lead analyst for PlayUSA.com. “But the dramatic expansion of legal markets, as well as the exponential growth within each market, means more people will have an opportunity to bet on the NCAA Tournament than ever before. And that will produce an eye-popping handle number that could reach $1.5 billion.”
2021 also brings multiple factors that will be unique to this year’s tournament. For one, pandemic-related restrictions are still in place in some legal jurisdictions, and most bettors may still be hesitant to make a bet indoors. That could have a significant effect on event-driven markets like Nevada, which relies on retail betting far more than in most of its largest rivals. New Jersey, for instance, accepts about 90% of its bets online, and PlayUSA projects that the Garden State could draw more than $300 million in NCAA Tournament bets this year, more than any other state.
In addition, for the first time in history every game of the NCAA Tournament will be played in a legal sports jurisdiction. With so many games being played locally, that jurisdiction, Indiana, has the potential to far outperform what would normally be expected of the nation’s fifth-largest U.S. sports betting market.
“With so many variables at play, this will be a fascinating NCAA Tournament to watch,” Ramsey said. “We know that the tournament will draw heavy action. But it won’t look like any NCAA Tournament that we have ever seen.”
For more information on NCAA Tournament betting, visit www.playusa.com/march-madness-betting/.
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Independent slots studio Thunderkick has agreed a deal with Ontario-based operator Betty to supply the rapidly growing online casino with a diverse collection of globally popular titles.
Betty, an official partner of sporting franchises Toronto Maple Leafs and Toronto Raptors, has risen to prominence since its 2022 establishment, when it was built following the consultation of 300 casino players to create the optimal iGaming environment.
Distinguishing itself from North American competitors by catering specifically to slot enthusiasts rather than sports bettors, the operator has curated a portfolio of 2,800 games, hand-picked to deliver customers maximum entertainment value.
Thunderkick’s content is the latest to be integrated into Betty’s online casino, and the agreement will see a selection of its most popular titles, including The Wildos 2, Midas Golden Touch 3, and Esqueleto Explosivo 3, made available to a greater number of Ontarian players.
Thunderkick marked its debut in the Canadian province in Q2 of 2024, and has since partnered with a network of leading operators to improve its market position. The collaboration with Betty will further amplify its visibility in a key jurisdiction as the provider looks to reinforce its reputation as a global slot developer.
Svante Sahlström, CCO at Thunderkick, said: “It’s our mission at Thunderkick to go deeper, not wider, in 2025. That means forging meaningful, lasting relationships in target markets as opposed to securing as many commercial deals as possible.
“Since entering Ontario over 12 months ago, we have worked tirelessly to enhance our presence in the province, and working with leading brands such as Betty allows us to bring our unique games to a deeper pool of Canadian players.”
Paraskeva Smirnova, Casino Operations Manager at Betty, added: “Betty’s USP has always been our drive to build a slot portfolio with the very best titles from the industry’s most creative suppliers.
“Thunderkick’s passion for slot development is there for all to see, and the introduction of its games to our casino further elevates the consumer experience.”
The post Thunderkick commits to growth in Ontario with Betty partnership appeared first on Gaming and Gambling Industry in the Americas.
BCLC is pleased to announce the return of the New Horizons in Safer Gambling Conference, taking place November 2–4, 2026, at the JW Marriott Parq Vancouver.
This global event brings leading voices in research, policy and industry together to explore innovative approaches to safer gambling. Attendees can expect two days of forward-thinking dialogue, evidence-based insights and collaborative solutions to help shape the future of player health.
Sponsorship Opportunities Now Available
New to the 2026 conference, BCLC is excited to offer sponsorship opportunities to organizations that share BCLC’s passion for safer gambling. Benefits of sponsoring New Horizons 2026 include industry visibility, leadership recognition and meaningful engagement with a global audience. To learn more about sponsorship, please e-mail [email protected].
Registration and program details will be released later this fall.
The post Save the Date: BCLC’s New Horizons in Safer Gambling Conference Returns November 2026 appeared first on Gaming and Gambling Industry in the Americas.
Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).
This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).
The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.
“Securing AGCO registration is more than a milestone—it’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”
On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”
Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.
The post absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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