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PlayIllinois.com: $580 million January at Illinois sportsbooks marks the beginning of a year of growth

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Illinois became the fourth U.S. state to take in more than $500 million in sports bets in a single month — nearly reaching $600 million in January — reaching the milestone even as retail sportsbooks remained closed for much of the month. But as rapid as the ascension of Illinois’s sports betting market has been, the state will need new sportsbook operators to come online to help raise the market’s ceiling, according to PlayIllinois, which offers news and analysis of the state’s gaming industry.

“No state has come close to reaching $500 million in handle in such a short time frame after launching, and to reach that mark with just five online operators and retail casinos closed for much of January is even more impressive,” said Jessica Welman, analyst for PlayIllinois.com. “Multiple factors had to come together to make that happen. The next step for the market is to get more operators online, which will help expand the pool of bettors.”

Illinois online operators attracted $581.6 million in bets in January, 98.9%, or $575.2 million, of which came online, according to official data released Wednesday. January’s handle was up 18.3% from $491.7 million in December, the fourth most among legal U.S. markets, behind only New Jersey ($958.7 million), Nevada ($646.5 million), and Pennsylvania ($615.3 million) during that month.

January’s bets pushed Illinois past $2 billion in lifetime handle, but more importantly, it generated a record $49.4 million in operator revenue, up 106.8% from $23.9 million in December. The win yielded $7.2 million in taxes for the state and another $479,052 in local taxes.

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January is just the opening month in a year that could bring in more than $6 billion in wagers and $450 million in operator revenue, according to PlayIllinois projections. But that assumes continued maturity, including the addition of new operators.

To that end, Illinois will get a boost with the addition of Penn National’s Barstool-branded app, which is scheduled to launch on Friday and has made waves in Pennsylvania since launching there in September.

“Seeing an impactful operator such as Barstool launch is a reminder that Illinois still has so much more room to grow,” said Joe Boozell, analyst for PlayIllinois.com. “A few uncertainties could slow the market, including the potential return of in-person registration. But January’s results are more evidence that 2021 will almost certainly mark a sizable leap forward for the state’s sports betting market.”

January’s results were helped by football wagering, including on the Chicago Bears’ brief playoff appearance. Football brought in $158.3 million bets, or 27.2% of the state’s handle. But with the NBA enjoying its first full month in January, basketball drew in $229.7 million, 39.5% of the state’s total handle.

With the state’s ban on betting on in-state college teams, sportsbooks did miss out on the opportunity to capitalize on the college basketball success of Illinois and Loyola Chicago, both of which have been among the nation’s best teams for much of the year. But legislation is currently proposed that could remove the ban, which would allow bettors to place wagers on local teams.

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“In every legal market local teams, particularly those that are playing well, are crucial in fueling bettor engagement with sportsbooks,” Welman said. “Illinois isn’t alone in barring betting on in-state college teams, but it does artificially suppress wagering.”

DraftKings/Casino Queen took in 42% of the state market share with its $244.2 million combined handle in January, which was up from $195.4 million in December. That included $243.5 million in online bets. FanDuel/Par-A-Dice Casino was No. 2 in January with $173.5 million, including $173.3 million online. Overall handle was up from $144.5 million overall. BetRivers/Rivers Casino was No. 3 with $109 million in online betting and $112.7 million overall, up from $111.2 million in December.

Many retail sportsbooks reopened on Jan. 15, when pandemic related closures were lifted. Still, sportsbooks managed to attract $6.3 million in in-person bets.

“Having retail sportsbooks reopen was an important step for the state industry, even if sportsbooks weren’t as busy as they would’ve been during an ordinary year,” Boozell said. “With the retail market back in business, and the roster of online sportsbook operators growing, the coming months should offer a more trustworthy gauge of where Illinois is as a market.”

For more information and analysis on regulated sports betting in Illinois, visit PlayIllinois.com/news.

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Canada

Play’n GO announces partnership with Canadian operator Loto-Québec

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.

“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

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Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

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Canada

Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

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iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

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Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

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Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

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