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Betfred engages Future Anthem to provide additional personalised experiences for their players and to optimise its gaming channel
Leading high-street bookmaker Betfred has engaged Future Anthem as an AI & Game Data Science partner to bring additional real time utility and insights to its online gaming channel on Betfred.com. The partnership will allow Betfred to continue innovating by utilizing its data to improve its player experience.
By leveraging its anonymised game data, Future Anthem will help Betfred surface and action insights into players’ journeys and behaviours on their games. The aim of this partnership is to provide Betfred’s players with an even more tailored experience, with personalised game recommendations in CRM campaigns and later onsite.
“We continue to invest in our core platforms and technologies, in order to offer the best customer experience to our players. Taking advantage of Future Anthem’s existing technology, AI models, and experienced staff, under the guidance and leadership of our strong in-house data team, enables us to satisfy more of our objectives in a shorter timeframe.” said Rakesh Chablani, Managing Director Betfred Digital.
Leigh Nissim, Future Anthem’s CEO said: “Working with a customer-orientated organisation such as Betfred brings out the best in our Game Data Science – our behavioural models are a great addition to the Betfred.com customer journey with automated recommendations that improve the player experience for everyone. We’re excited to be working with Betfred’s team on this journey”.
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Kelly Pracht CEO and Co-Founder of nVenue
OddsMatrix boosts sportsbook offering with US micro-markets nVenue partnership
OddsMatrix, EveryMatrix’s tier-1 sportsbook platform and odds feeds service, has agreed terms with US micro-markets provider nVenue in a mutually beneficial product partnership.
OddsMatrix will integrate nVenue’s leading micro-markets products enabling its customers to access the US market’s most popular sports including American football, basketball, baseball, ice hockey and motorsport.
As part of the agreement, nVenue will integrate OddsMatrix’s Fast Markets into its data aggregation platform, with a focus on soccer, and distribute them to its well-established customers, including major operator brands and suppliers in the US and internationally.
OddsMatrix launched Fast Markets in time for the start of the 2023-24 soccer season, enabling operators to offer a range of real-time, instant betting options across a variety of individual game moments.
Fast Markets supply leading sportsbooks with a wide range of in-game, time-driven soccer betting options, providing brands with a further revenue stream across a range of top leagues.
Micro betting, popular in the regulated US sports betting market, is a high-frequency, low-price sports betting product. It is increasingly seen as a key driver to boosting in-play wagering across several sports, creating new opportunities for operators to differentiate, while attracting a new generation of customers who favour instant entertainment, both increasing player engagement and casual player spend.
Tor Skeie, CEO, OddsMatrix, said: “Micro betting is one of the fastest growing betting formats in North America so we’re delighted to be able to provide our customers with access to one of the most innovative products available via nVenue.
“Combining both technologies and offering our fast soccer markets to their customers was a no-brainer. We’ve aligned perfectly with the nVenue team ever since we began partnership discussions and we’re looking forward to seeing the results.”
Kelly Pracht, CEO and Co-Founder of nVenue, said: “Partnering with EveryMatrix represents a key company milestone for nVenue as we expand the global reach of our micro-betting technology.
“EveryMatrix’s platform allows us to seamlessly integrate live, in-play betting opportunities, including micro-markets, into a vast international network of operators. This collaboration enables us to meet the evolving needs of bettors while delivering a new menu of well-timed, expertly priced live betting markets to customers around the world.”
The post OddsMatrix boosts sportsbook offering with US micro-markets nVenue partnership appeared first on Gaming and Gambling Industry in the Americas.
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Stakelogic Expands Presence in Switzerland with Exclusive Blackjack Launch at Jackpot.ch
Award-winning Stakelogic Unveils Branded 7-Seat Blackjack Table at Jackpot.ch, enhancing the Swiss Live Casino Experience
Stakelogic has strengthened its position in the Swiss online casino market by securing an agreement with Jackpot.ch, the online platform of Grand Casino Baden, the country’s second-leading casino.
Offering Swiss players an immersive and premium live casino experience, Stakelogic has unveiled a branded Jackpot.ch Chromakey 7-seat Blackjack table, integrated through Gamanza as part of the partnership, guaranteeing flawless gameplay and outstanding performance.
This milestone is a significant growth phase for Stakelogic in the regulated iGaming market of Switzerland. Jackpot.ch is going to offer a distinctive and exclusive gaming experience to its players with the introduction of a branded blackjack table, thus cementing its position as a leading online casino.
Stakelogic’s Chromakey technology enables highly customisable branding, allowing operators to design a unique live casino setting. The 7-seat blackjack format boosts engagement, delivering a genuine and interactive table game experience.
With its latest launch, Stakelogic has further established itself as a leading supplier of live dealer products, with further emphasis on important regulated markets. Jackpot.ch players can now enjoy a high-quality, custom branded blackjack experience, adding to the online gaming landscape in Switzerland.
Neil Tanti, Head of Sales at Stakelogic, commented: “We are excited to team up with Jackpot.ch, one of Switzerland’s biggest online casinos, to introduce our branded 7-seat Blackjack table. It demonstrates our dedication to delivering innovative live casino solutions, which are tailored to meet the requirements of our operator partners.”
Brian Christner, Chief Online Gaming at Jackpot.ch added: “We are very excited about this partnership with Stakelogic. Their cutting-edge technology and dedication to quality align with Jackpot.ch’s mission to provide our players with the best gaming experience. The launch of our branded 7-seat blackjack table is a significant moment for us, as it sets a new standard for premium live casino entertainment on the market.”
The post Stakelogic Expands Presence in Switzerland with Exclusive Blackjack Launch at Jackpot.ch appeared first on European Gaming Industry News.
Immersive virtual product adds 30,000 extra events to leading African sportsbook
Logifuture, a leading supplier of award-winning iGaming products, has strengthened its partnership with leading African sportsbook Bolabet with the integration of Zoom Soccer.
Zoom Soccer delivers ultra-realistic virtual events for sportsbook users, delivering tens of thousands of events every month for nonstop 24/7 action. With no off-peak moments and a packed schedule that’s always relevant, Zoom ensures continuous engagement. Powered by RNG for steady margins and consistent profits, it creates a fast-paced, immersive betting experience that mirrors the excitement of real football games.
This extended partnership means Bolabet is now able to offer more than 30,000 extra pre-match and in-play betting events each month to its players in Africa.
The move follows the successful addition of Simulate – another of Logifuture’s pioneering virtual products – to the Bolabet platform in August 2024.
Niccolo Cassettari, Group Chief Business Development Officer at Logifuture, said: “We are thrilled to deepen our collaboration with Bolabet through the addition of Zoom Soccer, building on the success we have seen with our Simulate partnership.
“At Logifuture, we remain focused on delivering fast-paced and entertaining sports products, and with the expansion of Zoom Soccer, we are poised to meet that demand.
“As the need for dynamic, quick-turnaround sports content increases, particularly in emerging markets, this integration will further strengthen Bolabet’s virtual sports portfolio and offer players an unparalleled gaming experience.”
Bolabet CEO Justin Palmer said: “Bolabet aims to deliver an engaging and interactive experience for our players and it’s a pleasure to welcome Logifuture’s Zoom Soccer to our product portfolio.
“The addition of Simulate last year has been hugely popular with our players and we are sure Zoom Soccer will further enhance our players’ experience.”
The post Logifuture and Bolabet deepen partnership with addition of Zoom Soccer appeared first on European Gaming Industry News.
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