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UK Gaming Company Six to Start Bought by Australian Listed Olivex in USD9.5m Deal
UK company Six to Start Limited (Six to Start) is pleased to announce that it is being acquired by OliveX Holdings Limited the digital health and fitness company. OliveX will acquire 100 per cent of the issued shares of Six to Start for an initial cash and share consideration equivalent to US$6,650,000 and deferred, performance-based, consideration in cash and shares of up to US$2,850,000.
Six to Start is an award-winning UK-based game developer and fitness technology company which creates immersive and motivating smartphone audio stories and gaming experiences including Zombies, Run!, The Walk, and Zombies, Run! 5k.
Zombies, Run! is the world’s leading gamified health and fitness app with an average 300,000 active users per month, approximately 50,000 paid subscription users, and a digital fitness platform with augmented reality capabilities that have been recognised as best in class. Multi award-winning novelist Naomi Alderman is the main author of Zombies, Run!
Six to Start’s gamification assets include intellectual property, content creation and distribution channels that are strategically important to OliveX as it continues to commercialise its KARA Smart Fitness mirror – an interactive mirror that updates with live and on-demand workout classes.
As part of the acquisition, Adrian Hon, CEO and founder of Six to Start will become Chief Innovation Officer at OliveX whilst continuing in his role as Executive Director of Six to Start, further driving its growth and the execution of the company’s innovation strategy.
Adrian Hon, CEO, Six to Start said: “Six to Start has built a strong business model and a huge subscriber base of loyal users for our apps including Zombies, Run! and our growth strategy is a perfect fit with OliveX. We’ve both created innovative, game-changing technology that, when combined, will really advance the future of digital fitness making the
OliveX suite of products and solutions truly world leading. I’m incredibly excited to join OliveX as Chief Innovation Officer, and I’m really looking forward to what lies ahead.”
In relation to the acquisition, Hong Kong based Keith Rumjahn, CEO, OliveX said:
“At OliveX we’re passionate about making fitness fun, and that’s exactly what Six to Start does. With average revenues per paid subscriber exceeding £25 a year, and with real growth potential, Six to Start will bring immediate value to OliveX. Most importantly though we see enormous benefit in their global, loyal, subscriber base and the team’s product design and monetisation expertise.”
Tim Cooke, Chairman, and Jo Goodson, Non Executive Director, Six to Start, said: “Adrian and his team have demonstrated the creativity and strength of the UK games industry with the globally recognised brand Zombies, Run!
“Six to Start’s story-driven games have proved incredibly popular during the pandemic-driven lockdowns now that health and fitness are on people’s minds more than ever. Post lockdowns, Six to Start will continue to help millions achieve their fun and fitness goals by combining immersive and engaging online experiences with the real world, alongside massive companies such as Zoom, which have shown how integral they have become to people’s lives.”
OliveX intends to undertake a capital raising to raise a minimum of A$6,000,000 (before costs) in the coming days which will fund its initial cash obligations under the acquisition and provide additional working capital. In addition, OliveX hold a meeting of shareholders in due course to obtain any necessary shareholder approvals (including in relation to the issue of shares and performance rights under the Acquisition).
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Marko Erakovic joins Trueplay as the Chief Commercial Officer. In this role, he will drive the company’s expansion into LATAM and Asia and enhance the commercial strategy for its loyalty booster solutions, including CopyStake.
“Marko’s solid business development background, deep understanding of the iGaming industry, and vast network make him an invaluable addition to our leadership team. His insight into market trends and operator needs will help us refine our offering and forge mutually beneficial partnerships, further solidifying our foothold,” said Yuliia Trotsiuk, Trueplay’s Chief Operating Officer.
In addition to broadening company reach, Marko will use his experience in sales and monetization strategy and digital engagement tools to better position CopyStake within the industry, highlighting its unique value proposition.
“I’m excited to join Trueplay, which is pursuing an ambitious growth strategy. The team has clearly outlined goals and objectives, so it’s time to roll up my sleeves and make it happen,” shared Marko Erakovic.
The post Trueplay Welcomes Marko Erakovic as Chief Commercial Officer appeared first on European Gaming Industry News.
Award-winning content provider Swintt strengthens its leadership team with the appointment of former Quickspin and NetEnt veteran as Chief Commercial Officer.
Swintt, the in-demand content provider, has strengthened its management team with the appointment of Anthony Dalla-Giacoma as Chief Commercial Officer.
Anthony brings over 15 years of experience in commercial roles, with his most recent position being Chief Commercial Officer at Quickspin, where he played a pivotal role in driving the company’s growth and success. Prior to that, he was an Account Manager and Regional Business Manager at NetEnt, further solidifying his extensive expertise in the industry.
With his deep understanding of the market and proven track record, Anthony is a highly experienced addition to Swintt’s leadership team. His wealth of knowledge will be invaluable in supporting Swintt’s continued growth, especially as the company enters this exciting stage of expansion.
As Chief Commercial Officer at Swintt, Anthony will oversee the Sales, Account Management, and Marketing teams to ensure the company continues to scale at pace. His role will include devising and deploying effective commercial strategies, strengthening partnerships with key operators, identifying new business opportunities, and optimising revenue growth.
Anthony joins Swintt at an incredibly exciting time for the business, with the studio having recently entered the Greek market and preparing for further expansion into Italy and Switzerland. This period of growth is complemented by a strong pipeline of upcoming game releases, including the highly anticipated Pirate Pledge Hold & Win, which is set to be the next exciting addition to Swintt’s ever-expanding portfolio of engaging online casino content.
David Mann, Chief Executive Officer at Swintt, said: “Anthony is a fantastic addition to our management team and was top of mind when we set out to fill this role. He is one of the most experienced commercial specialists in the industry, with a proven track record of driving success at some of the biggest content providers.
Swintt is growing at an incredible speed, and with Anthony on board, the final piece of the puzzle is ensuring our commercial team continues to scale. With his expertise, I’m confident we can take even bigger strides.”
Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, added: “Swintt is one of the most exciting game developers in the industry, and I’ve been following its success with great admiration for some time.
Joining the team as Chief Commercial Officer is a truly exciting opportunity, and I look forward to using my experience to help drive the business to new heights. Swintt has assembled an incredible team and it’s an honour to now be a part of it.”
The post Swintt appoints Anthony Dalla-Giacoma as new Chief Commercial Officer appeared first on European Gaming Industry News.
PG Soft, a world-class digital mobile games company, has launched its swashbuckling new 3-reel, 3-row video slot, Mr Treasure’s Fortune.
PG Soft’s perilous high-seas expedition blends the nostalgia of classic arcade machines with modern gameplay as players search for the legendary Black Fang Pirates’ hidden fortune.
The game features an array of golden symbols with multipliers up to x100. If one or more symbols with multipliers land a win, the win for the round will be multiplied by the total multiplier from the winning symbols.
The Free Spins Feature will trigger with 10 Free Spins and can happen randomly while the reels are spinning. Multipliers scooped up during any free spin will be added together and these will remain positioned at the top of the reels until the feature ends.
PG Soft’s spokesperson commented: “Mr Treasure’s Fortune perfectly captures the essence of the old school arcade gaming machines, while presenting players with the chance of big wins. Multiple multipliers, free spins, and glittering graphics all make for a highly engaging game.”
The post PG Soft launches Mr Treasure’s Fortune appeared first on European Gaming Industry News.
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