BetMGM
PlayIA.com: Iowa sportsbooks set per-day betting record during $144 million February
Iowa sportsbooks took in nearly $144 million in bets in February and took in more bets per day than in the state’s history, even as the state’s month-over-month handle fell from January’s surge. The bottom line is that the Hawkeye State’s sportsbooks continue to reap significant benefits of no in-person registration requirements, according to analysts for PlayIA, which tracks regulated online and retail gaming in the state.
“Iowa remains perhaps the most compelling case study yet on the effects of in-person registration requirements,” said Jessica Welman, an analyst for PlayIA.com. “February is a short month with only one NFL game to bet on, the Super Bowl, so the relatively flat month-over-month results can be misleading on the surface. But another strong showing still places Iowa in a class of states that are either larger or have far more mature gaming markets. And that would not be possible under the old requirements.”
Online and retail sportsbooks generated $143.6 million in wagers in February, according to official data released Friday. That is down 3.9% from the record $149.5 million handle in January. But betting per day in the 28 days of the month was a record $5.1 million, which was up from the $4.8 million per day bet in the 31 days of January.
February’s handle pushed Iowa’s lifetime handle to $1.1 billion, surpassing an eye-catching milestone.
The biggest reason for the two-month surge is the removal of in-person registration requirements in January. In fact, FanDuel reported new customer registrations multiplied by nearly a factor of seven from December to January, a direct result of the easing of registration requirements. And DraftKings said that by Jan. 5, it had registered more customers via mobile registration than through all of 2020.
Net receipts for sportsbooks did fall 32% month over month, to $7.7 million in February from $11.3 million in January. The month’s revenue still yielded $520,444 in state taxes.
As immediate and significant an effect as the removal of in-person registration requirements has been, it is not the sole reason the state’s sportsbooks remained busy in February. The Super Bowl brought in $16.2 million in wagers, most of which came in February. Bookmakers also benefited from robust interest in men’s college basketball, particularly No. 5 Iowa and Drake, which sits just outside the Top 25.
“When local teams enjoy strong seasons, as both Iowa and Drake are, interest in betting on their games goes up. We see that in every regulated sports betting market in the U.S.,” said Dustin Gouker, analyst for PlayIA.com. “With March Madness on the horizon, more growth almost certainly lies ahead. And sportsbooks should get an even bigger boost if Iowa or Drake can manage a prolonged run in the NCAA Tournament.”
For the month, online sports betting accounted for $143.6 million, or 87.2%, of the state’s overall handle. That brings it closer in line with markets with more mature online sports betting and no on-site registration requirements. In those states, about 90% of all bets are made online.
The surge in online sports betting continues to heat up the race for market share among operators. Iowa’s first online operator in August 2019, William Hill — which partners in Iowa with Prairie Meadows, Horseshoe Casino Council Bluffs, Isle Casino Hotel Waterloo, Isle of Capri Bettendorf, Lakeside, and Harrah’s Council Bluffs — retook the online market lead with $45.2 million in online wagers in February. That netted a market-leading $2 million in receipts.
The Wild Rose license, which is anchored by DraftKings but includes BetRivers, took in $38.9 million in online wagers and $1.5 million net receipts. FanDuel, the nation’s largest sportsbook brand, helped put Diamond Jo in third place with $28.4 million in online bets, up from $26.9 million in January. Diamond Jo’s license, which includes BetMGM, netted $1.5 million on those bets.
Still emerging from COVID-related restrictions, retail betting generated $18.4 million, down from $28.8 million. Ameristar topped the retail market with $4.5 million in wagers, just ahead of Diamond Jo Worth’s $4.2 million.
William Hill and its partners lead across all betting platforms, with a combined retail and online handle of $50 million, or 34.8% of the state’s handle. In a U.S. market dominated by FanDuel and DraftKings, Iowa and Nevada are the only two states in which William Hill is the market leader.
“William Hill is still proving that early entry into a market is critically important,” Welman said. “But DraftKings and FanDuel are investing heavily in Iowa, and with their brand recognition, they are seeing a rapid return on that investment. We’ll see how long William Hill is able to hold them off.”
For more information and analysis on regulated sports betting in Iowa, visit PlayIA.com/news.
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BetMGM
Gaming Corps expands Entain partnership with major Canadian rollout
Gaming Corps, a publicly listed game development company based in Sweden, has expanded its partnership with Entain, one of the world’s largest sports betting and gaming groups, marking the latest phase of a relationship that began with the companies’ original partnership agreement in 2022 and now spans multiple Entain brands.
Canada is a major focus for the extended partnership. Gaming Corps went live with Entain’s Joint Venture, BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Both are now preparing for the opening of Alberta’s regulated iGaming market in July, with the studio’s content ready to go live from day one with BetMGM and Party Casino & Sports Interaction following shortly after.
The partnership has also continued to grow internationally, with Gaming Corps completing a full content launch in Brazil with Sportingbet and Betboo in May of this year, followed by the exclusive launch of 3 Pigs of Olympus across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June.
Additional market launches in Portugal, Spain and New Zealand are also being prepared.
The latest phase includes a mix of Gaming Corps’ most recognisable content, from football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, to the studio’s high-performing 3 Pigs IP.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.
“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.
“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”
Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”
The post Gaming Corps expands Entain partnership with major Canadian rollout appeared first on Americas iGaming & Sports Betting News.
BetMGM
Entain expands Octoplay rollout to 11 markets
Deal spans UK, Europe and North America via BetMGM, with Brazil, Greece, Italy and Spain launches in the pipeline.
Entain is expanding its Octoplay content partnership to 11 markets, with Alberta set to go live next. The companies said Octoplay will launch with Entain “on day one” in the Canadian province following the studio’s provincial licensing.
The partnership started with a UK launch and has since extended to Belgium, Canada, Croatia, Denmark, Georgia and Ontario, according to the companies. In the US, Entain’s joint venture BetMGM was Octoplay’s first operator partner, taking the studio live in Michigan and New Jersey.
Entain and Octoplay have also worked on product development. The companies said they co-developed “Jackpot Blitz”, described as a bespoke version of Octoplay’s jackpot engine built for Entain’s player base, and deployed across Entain’s brand portfolio.
On content exclusives, Octoplay said it is delivering four bespoke game projects for Entain in 2025, including a branded title for Coral and “the launch of an Elvis Presley
branded game exclusively with BetMGM in the US”. The studio added that two further bespoke projects are in development.
“Our story with Entain is not a typical supplier-operator relationship,” says Ralitsa Georgieva, CEO at Octoplay. “They backed us early, opened markets we couldn’t have entered alone, and trusted us to build products that sit at the heart of their content strategy. From Jackpot Blitz to Elvis, every project has been a genuine partnership. We are now focused on bringing this momentum into Spain, Brazil, Italy, and Greece — and we’re only getting started.”
“What sets Octoplay apart is the combination of creative ambition and the operational speed to deliver against it,” says Obdulio Bacarese, Global Gaming Director at Entain. “We identified them as a studio with exceptional potential, and what we’ve seen since — the rapid multi-market scaling, Jackpot Blitz, four bespoke exclusives, the Elvis launch in the US — has confirmed that judgment. Octoplay has earned its place as a strategic content partner for this group.”
The post Entain expands Octoplay rollout to 11 markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BetMGM
BetMGM Relaunches Borgata Online Platform
BetMGM, a leading iGaming and sports betting operator, announced the official relaunch of Borgata Online, representing the platform’s latest evolution and building on more than a decade of continuous innovation since its 2013 debut as one of New Jersey’s first regulated online casinos. Borgata Hotel Casino & Spa will host a Fourth of July weekend celebration to mark the launch of the reimagined platform.
“Borgata wrote the first chapter of legal online gambling in 2013 and now we are writing the next one. Borgata players are some of our most engaged and loyal customers, so we wanted to ensure their experience reflects the exceptional quality that has become synonymous with the Borgata name. Borgata provides a seamless connection to online and in-person experiences and exemplifies what a legal, regulated online casino can achieve. This latest product investment underscores how seriously we take our responsibility to players, regulators, and all who have made Borgata Online what it is today,” said Matt Prevost, Chief Revenue Officer at BetMGM.
Borgata’s online journey began October 9, 2013 when it received New Jersey’s first internet gambling permit from the New Jersey Division of Gaming Enforcement. Borgata was part of the state’s initial soft-launch group November 21, 2013, and legal online casino gambling in New Jersey went fully live to the public November 26, 2013. Borgata Online has since been a consistent contributor to New Jersey’s economy, with records dating to 2015, indicating the brand has contributed $250 million in taxes to the state.
Built on more than two decades of regional brand equity established in Atlantic City, the reimagined Borgata Online (available in New Jersey and Pennsylvania) delivers a refreshed interface, streamlined navigation, and ongoing feature parity with BetMGM’s flagship platform.
Key enhancements and events include:
Streamlined navigation
• The update delivers a full, visual refresh alongside a suite of new features designed to improve usability and engagement. Among the enhancements are structured top navigation tabs and a standardized bottom navigation bar, making it easier for players to browse and navigate the platform. The redesigned account hub centralizes information including available bonuses, playable balance, and withdrawable balance within a single tap.
• Casino players will benefit from improved access to their gaming activity. They can quickly launch favorite and recently played games directly from the home screen, streamlining the path back into gameplay.
New Rewards Hub
• Central to the update is a new unified Rewards Hub that consolidates promotions, Borgata Rewards Points, and MGM Rewards tier status into a single destination. It provides players with full visibility into the value they’ve earned and showcases the scope of the online and on-property ecosystem.
Expanded game selection built for Borgata players
• Borgata Online features 4000 titles, including 250 exclusive games and an industry-leading live dealer offering. Bespoke Borgata-branded games are planned throughout the remainder of the year, including Borgata Gem Strike and Borgata 777 Respin Deluxe, the sequel to Borgata 777 Respin, which has ranked among the platform’s top-performing titles for more than five years.
Fourth of July weekend
• Borgata Hotel Casino & Spa and Borgata Online will present a fireworks spectacular on Friday, July 3. Produced by the world-renowned Fireworks by Grucci, the 20-minute display of colorful, choreographed pyrotechnics will illuminate the Atlantic City skyline starting at 9:30 p.m. Public viewing will be available starting at 8:30 p.m. from Borgata’s surface lot.
• Borgata Online will celebrate its launch with a multi-day on‑property activation. Festivities begin Friday, July 3 with an adult game zone experience featuring interactive entertainment and branded giveaways, followed by hotel activations Saturday, July 4 and Sunday, July 5. Throughout the weekend, guests can visit the claw machine activation in the lobby, where new Borgata Online players who sign up and make a $25 deposit can pull for prizes, including the chance to win a $10,000 online casino bonus, luxury prizes and bonus spins. Casino bonus is non‑withdrawable and subject to a 1x playthrough requirement. It will be credited to the player’s account with three days to claim and will expire seven (7) days thereafter.
• Guests are invited to step into a nostalgic New Jersey diner scene for a complimentary retro-inspired photo opportunity on the casino floor – Saturday, July 4 from noon to 5 p.m. and Sunday, July 5 from 2-8 p.m.
The post BetMGM Relaunches Borgata Online Platform appeared first on Americas iGaming & Sports Betting News.
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