BetMGM

PlayIA.com: Iowa sportsbooks set per-day betting record during $144 million February

Published

5 years ago

March 8, 2021

Iowa sportsbooks took in nearly $144 million in bets in February and took in more bets per day than in the state’s history, even as the state’s month-over-month handle fell from January’s surge. The bottom line is that the Hawkeye State’s sportsbooks continue to reap significant benefits of no in-person registration requirements, according to analysts for PlayIA, which tracks regulated online and retail gaming in the state.

“Iowa remains perhaps the most compelling case study yet on the effects of in-person registration requirements,” said Jessica Welman, an analyst for PlayIA.com. “February is a short month with only one NFL game to bet on, the Super Bowl, so the relatively flat month-over-month results can be misleading on the surface. But another strong showing still places Iowa in a class of states that are either larger or have far more mature gaming markets. And that would not be possible under the old requirements.”

Online and retail sportsbooks generated $143.6 million in wagers in February, according to official data released Friday. That is down 3.9% from the record $149.5 million handle in January. But betting per day in the 28 days of the month was a record $5.1 million, which was up from the $4.8 million per day bet in the 31 days of January.

February’s handle pushed Iowa’s lifetime handle to $1.1 billion, surpassing an eye-catching milestone.

The biggest reason for the two-month surge is the removal of in-person registration requirements in January. In fact, FanDuel reported new customer registrations multiplied by nearly a factor of seven from December to January, a direct result of the easing of registration requirements. And DraftKings said that by Jan. 5, it had registered more customers via mobile registration than through all of 2020.

Net receipts for sportsbooks did fall 32% month over month, to $7.7 million in February from $11.3 million in January. The month’s revenue still yielded $520,444 in state taxes.

As immediate and significant an effect as the removal of in-person registration requirements has been, it is not the sole reason the state’s sportsbooks remained busy in February. The Super Bowl brought in $16.2 million in wagers, most of which came in February. Bookmakers also benefited from robust interest in men’s college basketball, particularly No. 5 Iowa and Drake, which sits just outside the Top 25.

“When local teams enjoy strong seasons, as both Iowa and Drake are, interest in betting on their games goes up. We see that in every regulated sports betting market in the U.S.,” said Dustin Gouker, analyst for PlayIA.com. “With March Madness on the horizon, more growth almost certainly lies ahead. And sportsbooks should get an even bigger boost if Iowa or Drake can manage a prolonged run in the NCAA Tournament.”

For the month, online sports betting accounted for $143.6 million, or 87.2%, of the state’s overall handle. That brings it closer in line with markets with more mature online sports betting and no on-site registration requirements. In those states, about 90% of all bets are made online.

The surge in online sports betting continues to heat up the race for market share among operators. Iowa’s first online operator in August 2019, William Hill — which partners in Iowa with Prairie Meadows, Horseshoe Casino Council Bluffs, Isle Casino Hotel Waterloo, Isle of Capri Bettendorf, Lakeside, and Harrah’s Council Bluffs — retook the online market lead with $45.2 million in online wagers in February. That netted a market-leading $2 million in receipts.

The Wild Rose license, which is anchored by DraftKings but includes BetRivers, took in $38.9 million in online wagers and $1.5 million net receipts. FanDuel, the nation’s largest sportsbook brand, helped put Diamond Jo in third place with $28.4 million in online bets, up from $26.9 million in January. Diamond Jo’s license, which includes BetMGM, netted $1.5 million on those bets.

Still emerging from COVID-related restrictions, retail betting generated $18.4 million, down from $28.8 million. Ameristar topped the retail market with $4.5 million in wagers, just ahead of Diamond Jo Worth’s $4.2 million.

William Hill and its partners lead across all betting platforms, with a combined retail and online handle of $50 million, or 34.8% of the state’s handle. In a U.S. market dominated by FanDuel and DraftKings, Iowa and Nevada are the only two states in which William Hill is the market leader.

“William Hill is still proving that early entry into a market is critically important,” Welman said. “But DraftKings and FanDuel are investing heavily in Iowa, and with their brand recognition, they are seeing a rapid return on that investment. We’ll see how long William Hill is able to hold them off.”

For more information and analysis on regulated sports betting in Iowa, visit PlayIA.com/news.

BetMGM

Incentive Studios launches four real-money games with BetMGM in Ontario

Published

6 days ago

June 15, 2026

Wladimir P.

incentive-studios-launches-four-real-money-games-with-betmgm-in-ontario

Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.

The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”

Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”

Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.

The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Ahmed Baker Chief Commercial Officer at Incentive Games

INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO

Published

6 days ago

June 15, 2026

GamingAmericas.com

incentive-games-goes-live-with-betmgm-in-ontario

B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.

The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.

As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.

The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.

The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.

BetMGM

BetMGM to Award $500,000 in Bonus Bets for Every U.S. Goal During 2026 World’s Game

Published

2 weeks ago

June 10, 2026

GamingAmericas.com

betmgm-to-award-$500,000-in-bonus-bets-for-every-us.-goal-during-2026-world’s-game

BetMGM, a leading sports betting and iGaming operator, is giving soccer fans more reasons to celebrate this summer, including its Goal Rush Grand Prize promotion during the 2026 World’s Game.

Eligible customers who participate in the Goal Rush Grand Prize promotion and place a qualifying pre-match wager of $5 or more on a U.S. match will receive a share of $500,000 in bonus bets for each U.S. men’s national team goal scored during the World’s Game. Bonus bets are non-withdrawable and expire in seven days. Additional terms apply. Offer not available in Ontario or Puerto Rico.

“BetMGM is built around delivering legendary moments, and there is no bigger stage in soccer than the World’s Game. We’re giving our players the opportunity to connect directly to the action with every goal scored by Team USA,” said Matt Prevost, Chief Revenue Officer at BetMGM.

As part of its broader tournament presence, BetMGM is expanding its sportsbook and casino lineup, including new casino games and free-to-play experiences starring U.S. soccer legend and BetMGM brand ambassador Tim Howard.

Other highlights of BetMGM’s World’s Game offerings include:

2-Up Early Payout

BetMGM’s popular 2-Up Early Payout soccer promotion allows players to win instantly when their team goes up by two goals, with no need to wait for the final whistle. Customers who place a pre-game, straight match result wager will be paid out as a winner if their selected team takes a two-goal lead at any point during the match, regardless of the final result. Additional terms apply. Offer not available in Nevada, Ontario, Pennsylvania or Puerto Rico.

Tim Howard Penalty Kick Shootout

Beginning Thursday, June 11, Tim Howard’s Penalty Kick Shootout will be available as a daily free-to-play game in the BetMGM Sportsbook app, allowing players to take their shot against the legendary goalkeeper. Players who score can win a variety of prizes, including parlay boost tokens, odds boost tokens, same-game parlay boost tokens and bonus bets. No fee or wager is required to play. Rewards expire in 24 hours and may be subject to wagering requirements. Bonus bets are non-withdrawable. Additional terms apply. Offer not available in Ontario.

Casino Games Featuring Tim Howard

BetMGM Casino is expanding its roster of athlete-inspired titles with two new games featuring Tim Howard, further connecting sports fandom with casino entertainment. Tim Howard Goalie Gold X Up and Tim Howard’s Goal Line – Fortune Pick bring high-energy casino experiences inspired by iconic goalkeeping moments. BetMGM Casino is available in New Jersey, Pennsylvania, Michigan, West Virginia and Ontario.

Marriott Bonvoy & BetMGM World’s Game Sweepstakes

In collaboration with Marriott Bonvoy, BetMGM is offering players the chance to win a trip to New York City for Sports Illustrated’s Beyond the Pitch Party, a VIP Event Series produced by Authentic Live and Medium Rare. Customers who link their accounts and place qualifying wagers can earn entries for a chance to win the exclusive experience. The prize includes travel, hotel accommodations, event access, dining experiences and Marriott Bonvoy points. Entry is open through June 21 via the BetMGM Sportsbook app or BetMGM.com, with winners selected weekly. Additional terms apply. Offer not available in Nevada, New York, Ontario or Puerto Rico.

300 Ways to Play

With over 300 markets available on every match, BetMGM offers a wide range of betting options for the World’s Game. The BetMGM Sportsbook app makes it easy for players to find relevant markets, follow the action, place bets as matches unfold and track rewards in one seamless experience. Players can also take advantage of new features including improved same game parlays, premium odds flashes and enhanced wager tracking capabilities.

Watch Parties and Events

BetMGM retail sportsbooks across the country will offer an electric atmosphere throughout the tournament. From Las Vegas to Atlantic City, BetMGM will host watch parties where fans can cheer on their favorite teams while enjoying curated food and beverage offerings inspired by global flavors. In addition, BetMGM will bring pop-up events to local pubs nationwide for U.S. matches, featuring giveaways and on-site activations.

The post BetMGM to Award $500,000 in Bonus Bets for Every U.S. Goal During 2026 World’s Game appeared first on Americas iGaming & Sports Betting News.