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Liga 1 Betsson: Betsson Peru acquires the naming rights of the Peruvian first division of professional soccer

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• After more than 20 years, the most important football championship at club level in Peru changes its name.

• Betsson Peru is focused on contributing to the development of Peruvian sports based on values associated with sports entertainment and responsible gaming.

To contribute to the development of Peruvian soccer and as a way to reaffirm its commitment to add positive values to the national sport, Betsson Peru, in alliance with the Peruvian Football Federation (FPF), announces its official integration into the name of the most important Peruvian soccer tournament. In this way, after more than 20 years, the first division of professional soccer in Peru is named Liga 1 Betsson.

“This alliance with the Peruvian Football Federation is a historic step for Betsson Peru. Being part of the first division of professional football is an achievement that fills us with pride, and it also implies a responsibility that we happily shoulder. We are aware of the tough times that sport is going through all around the world, and for this reason, through this sponsorship, we are contributing towards the development of Peruvian football this year”, said Jesper Svensson, CEO of Betsson Group.

Liga 1 Betsson 2021, which will be the 105th edition of the First Division of Peru and the third under the name of Liga 1, is about to start, and with it the news of the name change after more than 20 years. In a complex context due to the pandemic, support for this much-loved sport has been key to ensure the participation of the 18 professional teams that compete in the championship, bringing joy and fun to millions of fans in the country.

With this agreement, the graphic representations of the Peruvian championship will feature Betsson’s logo, both in the visual materials, on the digital platforms, as well as in the corporate identity of the Liga 1 Betsson tournament.

“It is very important for the League that a brand as relevant as Betsson joins us as the main sponsor and that the Peruvian tournament changes the name to Liga 1 Betsson this season. This encourages us to continue the work and add value to the growth of the national sports industry”, commented Benjamín Romero, Marketing and Commercial Manager of the FPF.

This is a significant step by Betsson Peru as it does not only mean a name change in the emblematic national championship. It also consolidates Betsson Peru’s commitment to the development of Peruvian football, promoting as its central axis the #JuegoResponsable campaign – an initiative that promotes responsible gaming on all levels, offering its customers tools that allow them to enjoy the game without exceeding their limits.

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Betsson Group Named ‘Regulated Markets Champion’ at SiGMA Central Europe B2C Awards 2025

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Betsson Group was named Regulated Markets Champion 2025 at the SiGMA Central Europe B2C Awards, held last night in Rome. The award recognises Betsson’s industry-leading commitment to compliance, integrity, and responsible operations across its 24 locally regulated markets.

With operations spanning Europe, Latin America, and North America, Betsson continues to demonstrate that long-term success in iGaming is built on a foundation of trust and accountability. In Q3 2025, revenue from locally regulated markets increased by 16 percent and accounted for 64 percent of total Group revenue – a testament to Betsson’s proactive focus on sustainable, licensed operations.

Speaking about the win, Ronni Hartvig, Chief Commercial Officer at Betsson Group, said: “This is a great award to win because it reflects one of our strongest beliefs at Betsson – that sustainable growth comes from doing things the right way. Compliance and responsibility are not just obligations for us; they are part of how we build lasting trust with customers, regulators, and partners across all our markets.”

The SiGMA Central Europe B2C Awards celebrate excellence across the iGaming ecosystem, honouring top-performing casino operators, sportsbooks, and marketing innovators. Winners are selected by a distinguished panel of industry veterans, media professionals, and business leaders.

This recognition reinforces Betsson’s position as one of the most extensively regulated operators in the world – and its commitment to leading the way with compliance, responsibility, and integrity.

The post Betsson Group Named ‘Regulated Markets Champion’ at SiGMA Central Europe B2C Awards 2025 appeared first on European Gaming Industry News.

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Betsson Becomes Official Sponsor of Iraklis FC

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Betsson has become the Official Sponsor of Iraklis FC. Following the success of the Betsson Greek Cup and the sponsorship of OFI Crete, this collaboration further strengthens Betsson’s footprint in Greek football and adds another iconic team to its growing sports family.

With a history spanning more than a century, Iraklis FC stands as a true symbol of sportsmanship, tradition and passion for football. The club has left an indelible mark on Greek football history, inspiring generations of fans while consistently representing the values of integrity, perseverance and fighting spirit.

Starting from the 2025–26 season, the Betsson logo will appear on the back of Iraklis’ jersey, marking a partnership built on shared values of excellence, dedication and fair play.

This sponsorship comes at a pivotal moment for Iraklis, as the team strives for promotion from the Super League 2 and aims to reclaim its place in Greece’s top football division. With Betsson’s support, the “Elder” enters a new era of confidence, ambition and success—both on and off the pitch.

Thanos Marinos, Managing Director of Betsson Greece, said: “We are truly delighted to become the Official Sponsor of this historic club. With more than a hundred years of history, the team embodies values that perfectly align with our own philosophy—passion, integrity, and love for football. Through this partnership, we aim to stand by Iraklis in its effort to return to where it belongs: the top division. We believe our support can make a meaningful contribution to the team’s journey and the club’s long-term ambitions.”

The post Betsson Becomes Official Sponsor of Iraklis FC appeared first on European Gaming Industry News.

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Betsson Continues as Main Partner of the BNP Paribas Nordic Open

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Betsson has renewed its partnership with the BNP Paribas Nordic Open – the largest tennis tournament in the Nordics.

The renewed partnership means Betsson will once again have a strong presence at the Royal Tennis Hall in Stockholm, where this year’s tournament takes place October 11–19, 2025.

“We are delighted to continue our partnership with the BNP Paribas Nordic Open. Supporting such a prestigious tournament on Swedish soil, where Betsson was founded more than 60 years ago, is something very special for us,” said Ronni Hartvig, Chief Commercial Officer of Betsson Group.

Fans can look forward to on-site activations, ticket raffles and betting odds on all matches throughout the tournament.

“It is a great pleasure to have Betsson continue as our main partner. Their experience in sports sponsorships worldwide and their strong heritage in Sweden add real value to the tournament. Together, we aim to further strengthen the Nordic Open’s profile and offer fans an even more engaging event,” said Rasmus Hult, CEO of BNP Paribas Nordic Open.

The post Betsson Continues as Main Partner of the BNP Paribas Nordic Open appeared first on European Gaming Industry News.

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