• One third (36%) of customers live in Europe, while 1.2m customers based in the U.S.
• Canadians spend, on average, €64.00 more per year on gaming products than Italians
• Minecraft and Call of Duty were the two most searched for game titles on the marketplace in 2020
• 81% of registered accounts belong to 18–34-year-olds

Kinguin, the world’s first digital marketplace for gamers, is celebrating reaching 10 million registered customers globally, an increase of 20% since the beginning of 2020. In the last year alone, the company has welcomed an extra 1,825,453 customers as an increasing number of people choose to spend their hard-earned cash on gaming related software.

As well as revealing the milestone news, Kinguin also shared information on its customer spending habits. In the last year, the company claims that popular sandbox video game Minecraft was the most searched for title on its site, while the world’s best-selling video games franchise, Call of Duty, placed second. The Sims 4 followed, making it to the top three games. The biggest interest, however, was generated by Windows 10 searches, showing that non-gaming software is also a key element of the portfolio.

Kinguin’s 10 million customers come from all over the world, reflecting its truly global footprint for gaming fans. 1.2 million (12.86%) are registered in the U.S., the country with the highest number of accounts in total while over a third (36%) of accounts are registered to users in Europe. It also reported that a huge 81% are between 18-34 years old and, of those, 87% were male.

The company also revealed some regional differences when it comes to buying, with Canada’s average annual basket spend totaling €64.00 more than their Italian counterparts. Average monthly customer spend last year was reportedly €17.26, though festivities in December created a slight increase in the overall spend at €21.08.

Kinguin CEO and Founder, Viktor Romaniuk Wanli, said, “We’re absolutely delighted to have surpassed 10 million customers globally and we want to thank all our valued customers around the world for helping us reach this milestone. The 20% increase in customers globally since the start of 2020 will of course have been partially due to the ongoing Covid-19 pandemic, but it also reflects the increasing number of consumers moving online to purchase products.”

As well as customer growth, Kinguin has also seen a 20% increase in employees in the past 12 months as the gaming industry prospered from the number of people staying at home playing games. In fact, since the start of the pandemic, in March 2020, 10 former employees have returned to work for the company.

In total there are more than 50,000 items available to purchase on Kinguin.net, with approximately 500 new items introduced each month. Customers are now able to purchase items using various methods on the site, with 100 payment methods available globally at Kinguin.net. PayPal and credit card payments have been available to customers since the platform launched, however Kinguin recently became the first game trading platform to offer BitCoin, Orange Mobile and PayU payments to its customers and merchants are also able to withdraw their earnings using BitCoin.