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Kinguin, the world’s first digital marketplace for gamers, celebrates 10 million customers worldwide

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  • One third (36%) of customers live in Europe, while 1.2m customers based in the U.S.
  • Canadians spend, on average, €64.00 more per year on gaming products than Italians
  • Minecraft and Call of Duty were the two most searched for game titles on the marketplace in 2020
  • 81% of registered accounts belong to 18–34-year-olds

Kinguin, the world’s first digital marketplace for gamers, is celebrating reaching 10 million registered customers globally, an increase of 20% since the beginning of 2020. In the last year alone, the company has welcomed an extra 1,825,453 customers as an increasing number of people choose to spend their hard-earned cash on gaming related software.

As well as revealing the milestone news, Kinguin also shared information on its customer spending habits. In the last year, the company claims that popular sandbox video game Minecraft was the most searched for title on its site, while the world’s best-selling video games franchise, Call of Duty, placed second. The Sims 4 followed, making it to the top three games. The biggest interest, however, was generated by Windows 10 searches, showing that non-gaming software is also a key element of the portfolio.

Kinguin’s 10 million customers come from all over the world, reflecting its truly global footprint for gaming fans. 1.2 million (12.86%) are registered in the U.S., the country with the highest number of accounts in total while over a third (36%) of accounts are registered to users in Europe. It also reported that a huge 81% are between 18-34 years old and, of those, 87% were male.

The company also revealed some regional differences when it comes to buying, with Canada’s average annual basket spend totaling €64.00 more than their Italian counterparts. Average monthly customer spend last year was reportedly €17.26, though festivities in December created a slight increase in the overall spend at €21.08.

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Kinguin CEO and Founder, Viktor Romaniuk Wanli, said, “We’re absolutely delighted to have surpassed 10 million customers globally and we want to thank all our valued customers around the world for helping us reach this milestone. The 20% increase in customers globally since the start of 2020 will of course have been partially due to the ongoing Covid-19 pandemic, but it also reflects the increasing number of consumers moving online to purchase products.”

As well as customer growth, Kinguin has also seen a 20% increase in employees in the past 12 months as the gaming industry prospered from the number of people staying at home playing games. In fact, since the start of the pandemic, in March 2020, 10 former employees have returned to work for the company.

In total there are more than 50,000 items available to purchase on Kinguin.net, with approximately 500 new items introduced each month. Customers are now able to purchase items using various methods on the site, with 100 payment methods available globally at Kinguin.net. PayPal and credit card payments have been available to customers since the platform launched, however Kinguin recently became the first game trading platform to offer BitCoin, Orange Mobile and PayU payments to its customers and merchants are also able to withdraw their earnings using BitCoin.

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Baltics

HIPTHER Announces the BALTIC & Scandinavian Gaming Awards 2024 Shortlists

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HIPTHER, the leading event organizer for Gaming and Technology industries in Europe, is excited to announce the Shortlists for the Baltic & Scandinavian Gaming Awards (BSG Awards), that will honour iGaming industry excellence in the Baltics and Nordics regions for 2024.

Hosted under HIPTHER’s Pioneering GameTech Event in the Baltics, the MARE BALTICUM Gaming & TECH Summit, the BSG Awards recognize and celebrate the achievements of the very best of the iGaming industry, as voted by their peers.

The Final Vote will be cast at the MARE BALTICUM Gaming & TECH Summit by the participants of the conference, and the Winners will be crowned at the BSG Awards 2024 Ceremony that will take place during the event on 4 June 2024.

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HIPTHER is thankful to all the esteemed industry professionals who voted online and decided the Shortlists across a series of streamlined Categories covering iGaming Operators, B2B Providers, and Connected Services such us Testing Laboratories and Payment Service Providers.

View the Baltic & Scandinavian Gaming Awards Shortlists

 

Baltic & Scandinavian Gaming Awards – BSG Awards 2024 Categories

Baltics: Operators Categories:

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  1. Best Online Casino in the Baltics
  2. Best Sports Betting Operator in the Baltics

 

Baltics: B2B Categories:

  1. B2B Providers (Sports): Best eSports Service Provider in the Baltics
  2. Best Fantasy Sports / Virtual Sports Provider in the Baltics
  3. Rising Star in Baltic Fantasy Sports / Virtual Sports
  4. Rising Star in Baltic Sports Betting Technology
  5. Best Sports Betting Provider in the Baltics
  6. B2B Providers (Casino): Best Online Casino Provider in the Baltics
  7. B2B Providers (Casino): Best Slots Provider in the Baltics
  8. B2B Providers (Casino): Best Live Casino Provider in the Baltics
  9. B2B Providers (Casino): Rising Star in Baltic Online Casino Technology
  10. Connected Services – Best Payment Service Provider in the Baltics
  11. Connected Services – Best Testing Laboratory Provider in the Baltics

 

Nordics: Operators Categories:

  1. Nordics: Best Online Casino in the Nordics
  2. Nordics: Best Sports Betting Operator in the Nordics

Nordics: B2B Categories:

  1. B2B Providers (Sports): Best eSports Service Provider in the Nordics
  2. B2B Providers (Sports): Best Fantasy Sports / Virtual Sports Provider in the Nordics
  3. B2B Providers (Sports): Rising Star in Nordic Fantasy Sports / Virtual Sports
  4. B2B Providers (Sports): Rising Star in Nordic Sports Betting Technology
  5. B2B Providers (Sports): Best Sports Betting Provider in the Nordics
  6. B2B Providers (Casino): Best Online Casino Provider in the Nordics
  7. B2B Providers (Casino): Best Slots Provider in the Nordics
  8. B2B Providers (Casino): Best Live Casino Provider in the Nordics
  9. B2B Providers (Casino): Rising Star in Nordic Online Casino Technology
  10. Connected Services – Best Payment Service Provider in the Baltics
  11. Connected Services – Best Testing Laboratory Provider in the Baltics
  12. Connected Services – Best Hosting Provider in the Baltics

Congratulations and best of luck to all the Shortlisted Companies!

See you in Tallinn & the MARE BALTICUM Gaming & TECH Summit 2024 – Register Now

The post HIPTHER Announces the BALTIC & Scandinavian Gaming Awards 2024 Shortlists appeared first on European Gaming Industry News.

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Africa

Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal

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Kiron Interactive, a leading provider of virtual sports and numbers games, has announced the expansion of its partnership with Hulu Sport, a tier-one operator in Ethiopia, with the launch of its innovative Mobile Lite Football Leagues product.

The new offering, known as the Hulu League, is an extension of Kiron’s existing partnership with Hulu Sport, which already includes the integration of Kiron’s products in the operator’s retail and online channels via its omnichannel Betman platform.

Mobile Lite Football Leagues is a tailored version of Kiron’s popular virtual football product, designed specifically for mobile devices in markets with limited bandwidth. The game offers an immersive and engaging virtual football experience, complete with a wide range of betting markets while requiring a fraction of the regular data consumption.

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The Hulu League launch will significantly boost Hulu Sport’s mobile offering, providing its players with a unique, entertaining and data-light virtual football betting experience that Kiron Interactive is renowned for in the industry.

Steven Spartinos, Kiron Co-CEO, said: “We are honoured to extend our partnership with Hulu Sport, one of Ethiopia’s leading operators. The launch of the Hulu League demonstrates our commitment to delivering innovative and tailored products that meet the specific needs of our partners and their players.

“We look forward to working closely with the Hulu Sport team to ensure the success of this new bespoke offering and to exploring further opportunities to enhance their product portfolio with our cutting-edge virtual sports content.”

Kibrom Gebremeskel, Deputy General Manager at Hulegeb Online Solution, said: “We are excited to expand our partnership with Kiron Interactive and bring the engaging Hulu League virtual football product to more players in Ethiopia. This innovative offering perfectly complements our existing sports betting portfolio and provides our customers with a unique and immersive gaming experience.

“Kiron’s Mobile Lite Football Leagues product has been tailored to meet the specific needs of our market, and we are confident that it will be a major hit with our players. We look forward to working closely with the Kiron team to maximise the potential of this new content and to further strengthen our position as a leading operator in the Ethiopian market.”

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The post Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal appeared first on European Gaming Industry News.

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Swintt teams up with Casino 777 to increase regulated market presence

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In-demand software provider partners with leading Dutch operator to supply Swintt titles in Belgium and the Netherlands, with Belgium launching first.

Swintt, the rapidly-expanding software developer behind popular titles Aloha Spirit XtraLockTM and Seven Seven Pots and Pearls, has announced that it has formed a new partnership with Casino 777 that will see its full suite of games released on the Netherlands-based platform.

As a result of the new deal, both classically-themed SwinttPremium games and cutting-edge SwinttSelect releases will go live on the platform later this month, with this bumper collection of almost 150 top titles providing Casino 777 customers with an unrivalled choice of gaming options.

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The provider also hinted that titles from Swintt’s latest venture – Elysium Studios – will be added later in the year, further improving the range of gaming options available to players.

With Casino 777 already offering hundreds of slots, table games, and ‘Gridders’ from other industry-leading studios, Swintt’s addition as a top-quality software provider will further elevate the operator’s reputation with Dutch and Belgian players. Belgium will be the first to experience this partnership, followed by the Netherlands.

Of all the Swintt games that will shortly be live on the platform, it’s the two aforementioned titles that are likely to attract the most attention from slot fans. The former – Aloha Spirit XtraLockTM – is an innovative Tiki-themed title in the SwinttSelect range that currently stands as the provider’s most successful release to date thanks to its exciting XtraLockTM feature and a max win of 200,500 x bet.

Seven Seven Pots and Pearls, meanwhile, is a SwinttPremium release that puts a fresh spin on the classic fruit-themed slot format. Boasting iconic graphics and sound that provide a fitting homage to traditional land-based machines, the game gives players access to Swintt’s signature Pearl feature which can potentially award one of four local jackpots for truly huge wins.

Lars Kollind, Head of Business Development at Swintt, said: “The goal at Swintt has always been to have a strong presence in regulated markets – and partnering with an operator of the size of Casino 777 will enable us to raise our profile in both the Netherlands and Belgium. We’re really looking forward to working with them and can’t wait to hear what their players make of our slots.”

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Jennifer Dettori, General Manager at Casino 777, is thrilled, “At Casino 777, we’re always in pursuit of the next level of entertainment, curating top-tier titles from industry-leading suppliers. Welcoming Swintt to our ever-growing portfolio is a testament to our commitment to offering unparalleled gaming experiences. With their diverse range of Premium and Select slots, we’re confident that Swintt’s innovative games will captivate and thrill our customers, taking our entertainment offerings to the next level.”

The post Swintt teams up with Casino 777 to increase regulated market presence appeared first on European Gaming Industry News.

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