Central Europe
GIANTS SOFTWARE AND SPORTFIVE AGREE PURPOSEFUL MARKETING PARTNERSHIP FOR GAMING BRAND FARMING SIMULATOR
Publisher and global sports business agency hereby focus on Esports and authentic in-game brand integrations
GIANTS Software and SPORTFIVE today announce a purposeful marketing partnership, which focuses on the gaming brand Farming Simulator and aims to enhance the related Esports universe and the authenticity of the game environment via the realistic in-game integration of brands.
In trusting the Esports know-how and commercial experience of SPORTFIVE, GIANTS Software further accelerates the marketing activities for its competitive Esports series Farming Simulator League. The global sports business agency SPORTFIVE hereby adds a truly valuable element to its portfolio that highlights the immense potential in regard to in-game advertising possibilities. These integrations offer an authentic way for a variety of brands to get involved with Esports, especially for rather traditional brands that have never had contact with the Esports cosmos before. At the same time, this provides unique access to a new, large and additional target group within the Esports landscape.
The video games series Farming Simulator is the most popular gaming title from developer and publisher GIANTS Software. The game series is a global phenomenon and available on all popular platforms including consoles, mobile phones, tablets and PCs. Since 2008, over 25 million versions of Farming Simulator have been sold worldwide on PC and console alone.
SPORTFIVE now is supporting GIANTS Software in the acquisition of new partners in selected areas. The Farming Simulator world offers an attractive variety of authentic integration possibilities for brands: From becoming a partner of the professional Esports series Farming Simulator League, over in-game advertising via geo-targeted billboards to usable in-game content, i.e. stores, working equipment or vehicles.
Boris Stefan, Head of Publishing at GIANTS Software, explains: “We’re delighted to reach this agreement with such an experienced marketer. It will become the origin of further immersion into our vast maps. I already envision many larger additions and even tiny details, and all together will bring our family-friendly world to life and will add authenticity to the overall simulation experience.”
Thomas Ottl, Executive Director Global Esports at SPORTFIVE, adds: “We are truly excited for this partnership, which is strongly designed to enhance the gaming experience for the family-friendly and international fan base of Farming simulator. The innovative in-game integrations are an authentic way for brands to get in touch with a diverse and large target group and with these integrations, the game will be even more like reality. We cannot wait to get to work!”
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Central Europe
SOFTSWISS Steps In to Assist Southern Poland After Severe Flooding
SOFTSWISS, a global tech supplier of software for the iGaming industry, along with its employees, has actively aided communities affected by the recent flooding in Southern Poland.
In September, Storm Boris brought devastating floods to Central and Eastern Europe, causing widespread damage. Torrential rains left thousands of homes submerged, severely impacting numerous cities in Poland, the Czech Republic, and Romania. In Poland, the southern regions were hit the hardest, with dozens of towns requiring urgent evacuations and support for affected communities.
To provide immediate relief, SOFTSWISS made a financial donation to the Wielka Orkiestra Świątecznej Pomocy, a well-known Polish charity organisation. SOFTSWISS has two development offices in Poland, allowing employees to quickly join the relief efforts and offer their assistance during the flood.
Under the company’s coordination, Polish employees packed boxes of over 100 kilograms of essential items, including food, hygiene products, and necessities such as matches, candles, and batteries. SOFTSWISS handed these supplies to Caritas Polska, a charitable organisation spearheading relief efforts for the affected areas.
Earlier this year, SOFTSWISS also organised a large-scale charity and awareness campaign to support flood-hit regions in Brazil.
“Unfortunately, natural disasters happen, and we don’t want to stand idly by. We strive to help in any way we can. This aligns with one of our core values, We See People, which applies not only to our employees. We always see the people beyond the business, and I believe our ESG initiatives reflect this,” said Natalia Perkowska, Deputy Chief HR Officer at SOFTSWISS.
The aid campaigns in Poland and Brazil are part of SOFTSWISS’ broader global strategy focused on social responsibility and sustainable development (ESG). The company also dedicates to long-term social and environmental projects, with notable initiatives such as participation in World Environment Day, Pink October, Movember, and various environmental protection efforts.
Recently, SOFTSWISS was recognised as The Best Employer of 2024 at the SBC Awards.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Steps In to Assist Southern Poland After Severe Flooding appeared first on European Gaming Industry News.
Central Europe
Relax Gaming partners with Grand Casino Luzern to launch in Switzerland
Relax Gaming, the iGaming aggregator and supplier of unique content, has enhanced its European presence by making its debut in Switzerland with leading operator Grand Casino Luzern and its online platform, mycasino.
This partnership with Relax will see the supplier’s award-winning portfolio of games including Banana Town, Money Train and Wild Chapo now available to Swiss players with more titles to follow.
Founded in 2019, mycasino is operated by Grand Casino Luzern, a renowned casino operator in the heart of Switzerland.
The country’s leading online casino boasts a cutting-edge offering with exclusive titles regularly being added, as well as seamless deposit and withdrawal functionality. With its commitment to safety, innovation, and superior customer experience, mycasino offers a secure and enjoyable online gaming experiences for Swiss players.
The Swiss market marks the twenty-third global jurisdiction that Relax Gaming now operates in after passing the stringent regulatory processes and obtaining approval from Federal Gaming Board (FGB).
This is Relax’s latest step in extending its reach across Europe with further plans to increase its footprint with additional partnerships planned over the continent in the near future.
Martin Stålros, CEO of Relax Gaming, said: “Our continued growth across the globe is something we are all incredibly proud of. The Swiss market presents many interesting opportunities and I believe we have the right content to appeal to the passionate audience.”
Alexia Smilovic Rønde, Chief Regulatory Officer at Relax Gaming, said: “Entering the Swiss market through our prime partnership with Grand Casino Luzern marks another significant step in expanding our presence in high-profile regulated markets.
“Switzerland is truly a staple of European jurisdictions and is known for its high regulatory standards, which we are pleased to have successfully met. We will be looking forward expanding our presence in the coming months.”
Wolfgang Bliem, CEO at Grand Casino Luzern, said: “The partnership with Relax Gaming marks an important step for mycasino.
“Their innovative approach and diverse game portfolio perfectly align with our commitment to maintaining our leadership in the market. We’re thrilled to be the first online casino in the Swiss market to partner with Relax Gaming and continue providing top-tier entertainment to our players.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
The post Relax Gaming partners with Grand Casino Luzern to launch in Switzerland appeared first on European Gaming Industry News.
Central Europe
Thunderkick enters Hungary with LVC Diamond brand Vegas.hu
Partnership marks studio’s first foray into Hungarian market
Independent slots studio Thunderkick has launched its games with Vegas.hu, an online casino operated by Las Vegas Casino (LVC) Diamond, marking its debut in the Hungarian iGaming market.
Hungary is the third new market entered by Thunderkick in 2024 – following the announcement that its games would go live in Canada and Colombia – highlighting the provider’s commitment to targeted global expansion.
Vegas.hu is a pioneering platform having become the first legal online casino established in the country in 2017 and has since established itself as one of the most successful and highest-grossing brands in Hungary.
The partnership, which commenced in early August, saw a collection of Thunderkick’s games integrated onto Vegas.hu, including fan-favourites Midas Golden Touch 2, Beat the Beast: Dragon’s Wrath, and Gods of Rock! Reborn.
The game developer has already reported early success among its titles, with this strong performance emphasising the quality of Thunderkick’s product portfolio, which continues to resonate with players across the globe.
Fredrik Ekholm, Head of Sales at Thunderkick, said: “We are dedicated to enhancing Thunderkick’s presence on our home continent, and the debut of our slots in Hungary reaffirms this.
“Since becoming the nation’s first regulated online casino, Vegas.hu has built a reputation as an industry leader, and we are excited to partner with the prestigious brand as we look to expand our European player base.”
Brigitta Szenczy, Head of Gaming and Studio at Vegas.hu, added: “At Vegas.hu, we have a history of providing exciting gaming experiences to Hungarian players through a portfolio of best-in-class titles.
“Thunderkick’s cutting-edge slots are sure to resonate with Vegas.hu players as we continue diversifying our content offering.”
The post Thunderkick enters Hungary with LVC Diamond brand Vegas.hu appeared first on European Gaming Industry News.
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