Central Europe
GIANTS SOFTWARE AND SPORTFIVE AGREE PURPOSEFUL MARKETING PARTNERSHIP FOR GAMING BRAND FARMING SIMULATOR
Publisher and global sports business agency hereby focus on Esports and authentic in-game brand integrations
GIANTS Software and SPORTFIVE today announce a purposeful marketing partnership, which focuses on the gaming brand Farming Simulator and aims to enhance the related Esports universe and the authenticity of the game environment via the realistic in-game integration of brands.
In trusting the Esports know-how and commercial experience of SPORTFIVE, GIANTS Software further accelerates the marketing activities for its competitive Esports series Farming Simulator League. The global sports business agency SPORTFIVE hereby adds a truly valuable element to its portfolio that highlights the immense potential in regard to in-game advertising possibilities. These integrations offer an authentic way for a variety of brands to get involved with Esports, especially for rather traditional brands that have never had contact with the Esports cosmos before. At the same time, this provides unique access to a new, large and additional target group within the Esports landscape.
The video games series Farming Simulator is the most popular gaming title from developer and publisher GIANTS Software. The game series is a global phenomenon and available on all popular platforms including consoles, mobile phones, tablets and PCs. Since 2008, over 25 million versions of Farming Simulator have been sold worldwide on PC and console alone.
SPORTFIVE now is supporting GIANTS Software in the acquisition of new partners in selected areas. The Farming Simulator world offers an attractive variety of authentic integration possibilities for brands: From becoming a partner of the professional Esports series Farming Simulator League, over in-game advertising via geo-targeted billboards to usable in-game content, i.e. stores, working equipment or vehicles.
Boris Stefan, Head of Publishing at GIANTS Software, explains: “We’re delighted to reach this agreement with such an experienced marketer. It will become the origin of further immersion into our vast maps. I already envision many larger additions and even tiny details, and all together will bring our family-friendly world to life and will add authenticity to the overall simulation experience.”
Thomas Ottl, Executive Director Global Esports at SPORTFIVE, adds: “We are truly excited for this partnership, which is strongly designed to enhance the gaming experience for the family-friendly and international fan base of Farming simulator. The innovative in-game integrations are an authentic way for brands to get in touch with a diverse and large target group and with these integrations, the game will be even more like reality. We cannot wait to get to work!”
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Central Europe
Habanero goes live on Favbet Romania
Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.
Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.
Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.
Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.
“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”
Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.
“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”
Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.
The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brightstar Global Solutions Corporation
Brightstar Lottery Signs 3-Year Contract Extension with TIPOS, Slovakia’s National Lottery
Brightstar Lottery PLC announced that its subsidiary, Brightstar Global Solutions Corporation, has signed a three-year contract extension with TIPOS, the government-owned lottery in Slovakia, to continue providing best-in-class lottery technology and lottery-related services.
TIPOS has been a valued Brightstar customer for more than 30 years. Under its most recent contract with TIPOS, signed in 2019 and which this agreement extends to 2032, Brightstar implemented in Slovakia a new lottery central system, next-generation retailer terminals, and related support services. Brightstar will further support TIPOS’ business expansion by delivering up to 2500 new mobile lottery terminals, handheld devices that provide lotteries expanded reach and enhanced convenience.
“Brightstar continues to deliver important services and innovative solutions to help us grow lottery in Slovakia. The success of our partnership funds a variety of good causes in Slovakia, including education and sports, and we are pleased to extend our agreement,” said Štefan Vyletel, Chairman of the Management Board and CEO of TIPOS.
“We are honored that TIPOS has entrusted us to serve Slovakia’s lottery for three decades. The handheld terminals we are deploying will enable TIPOS to convert offline instant ticket sales activities to online sales at the individual ticket level, while expanding the number of points of sale locations that players can purchase draw-based lottery games. We remain firmly committed to providing TIPOS and its players with exciting and innovative lottery solutions to help drive funding for good causes in Slovakia,” said Marco Tasso, Brightstar Chief Operating Officer International and Italy Operations.
The post Brightstar Lottery Signs 3-Year Contract Extension with TIPOS, Slovakia’s National Lottery appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Europe
Tipico Casino Enters into Partnership with Holstein Kiel
Tipico Casino, operated by Tipico Karlsruhe Ltd, has entered into a partnership with German second-division football club Holstein Kiel. The agreement marks the start of a long-term collaboration between two strong and trusted brands.
In April, Tipico Karlsruhe Ltd. launched a fully regulated online casino offering in Schleswig-Holstein – becoming the first private provider to do so in Germany. The licences were granted in September 2024 by the state’s Ministry of the Interior, Municipal Affairs, Housing and Sport. The partnership with Holstein Kiel reflects the strong regional commitment behind this new offering.
The aim is not only to deliver exciting entertainment to people in Schleswig-Holstein, but also to ensure a safe and responsible environment. Tipico is known for its high standards in player protection in Germany and applies the same approach to its online casino offering.
Holstein Kiel stands for authenticity, passion and down-to-earth values like few other clubs in northern Germany. At the heart of the collaboration is a long-term partnership built on trust, regional proximity and shared values.
Christian Heins, Director of iGaming at Tipico, said: “As someone who grew up in northern Germany, I feel a strong personal connection to the region. I’m therefore especially pleased that we’ve been able to bring together Holstein Kiel, a club with great tradition, and Tipico Casino. By joining forces, we aim to offer players a safe and engaging online casino experience.”
Wolfgang Schwenke, Vice President and Managing Director of KSV Holstein, said: “We are delighted to welcome Tipico as a partner that is actively contributing to developments in Schleswig-Holstein. As a club with strong roots in the region, it is important to us to build and strengthen local partnerships. At the same time, we share a clear commitment to providing a responsible environment.”
The post Tipico Casino Enters into Partnership with Holstein Kiel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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