Latest News
Bingo is officially attracting a younger audience – and more young men than ever before
Annual insight report from WhichBingo warns Bingo industry will need to reinvent itself as more young people enjoy pastime online
More young men have taken up online bingo in the past twelve months due to the Coronavirus pandemic, in a seismic shift in how the game is played in the UK. WhichBingo, the UK’s number one, independent online bingo reviews site, owned and operated by XLMedia, today releases its annual insight report which finds a significant shift in the Bingo industry to younger online consumers due to COVID-19.
Report researchers surveyed more than 800 adults who played online bingo in the UK between January 4th – 15th 2021, and results revealed that:
- The percentage of men playing bingo more than doubled between 2020 and 2021
- 75% of online bingo users in the UK are now under the age of 44
- More than three quarters of online bingo users spend up to £50 every month
- Facebook is the social media platform of choice for bingo community groups
- Online versus attending bingo halls is now at a 48:52 split amongst Brits
There has been a significant increase in younger men playing online bingo. Despite this rapid growth increase in interest and engagement, the report’s findings show that women between the ages of 25 – 54 are still more likely grouping to play online bingo but the overall shift to a younger player demographic confirms an industry step-change.
The findings show how brands need to rethink marketing and commercial activities to target younger millennial and generation Z demographics, rather than the traditional middle-to-old-aged British bingo consumer.
The WhichBingo Report is an anticipated annual insight tool for the UK online bingo industry and a unique collective analysis of shifting consumer trends in online gaming business. The report studies and forecasts online gaming trends in the bingo, sports betting and casino industries.
Stuart Simms, CEO of XLMedia PLC Group: “The global Coronavirus pandemic forced – or in some cases accelerated – a change in the way people enjoy themselves and pass their leisure time when not at work. Our report shows the remarkable shift in the make-up of the typical bingo player. Although many may look forward to the return of those Saturday nights at the bingo hall, the industry is evolving and technology’s influence has been essential in helping bingo keep up with the realities of busy, modern life.”
“These changing macro behaviours and innovations, together with the new expectations of a dedicated younger audience who want to experience the same thrills and spirit of the bingo hall without leaving the house, mean that online bingo is most definitely here to stay.”
The full 2021 WhichBingo Report can be found online at the dedicated microsite: https://www.whichbingo.co.uk/reports/2021/
Powered by WPeMatico
Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
-
Balkans6 days ago
CT Gaming to Showcase its Latest Products at the Belgrade Future Gaming Exhibition
-
Australia6 days ago
Nerida O’Loughlin Reappointed as ACMA Chair
-
Latest News6 days ago
NetBet Casino Joins Forces with Habanero
-
British Columbia Lottery Corporation6 days ago
SCCG Management Signs Contract with British Columbia Lottery Corporation
-
Asia6 days ago
Indonesia Establishes Task Force to Combat Online Gambling
-
Latest News6 days ago
PRAGMATIC PLAY DROPS CANDY BLITZ BOMBS
-
Africa5 days ago
Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal
-
BiS SiGMA Americas5 days ago
Sportingtech Places New Local Talent Front and Center at BiS SiGMA Americas