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Xcademy to make it easier for YouTubers to earn from content generation

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– Followers of content creators will be rewarded for increased engagement –

– New ecosystem will empower viewers of content, just as creators are rewarded for producing popular content –

Xcademy, the online platform that provides people with the tools to become successful content creators, is going to make it easier for both content creators and their followers to be rewarded by increasing their engagement on YouTube.

Xcademy is addressing a problem that exists where content creators are not rewarded commensurately according to the time and effort they put into filming and producing content, meanwhile viewers receive nothing at all. By rewarding both content creators and viewers, Xcademy’s solution will enrich online content with better quality and greater engagement.

Currently, YouTube only rewards those influencers with large numbers of followers, but Xcademy’s enhanced platform will reward the followers of YouTubers as well as the content creators themselves. With over 80,000 users Xcademy has built a thriving ecosystem where, via in depth video tutorials, people of all ages can learn valuable life skills, how to create engaging content and run a successful YouTube channel. By rewarding viewers of content as well as the creators, Xcademy will engender more engagement, feedback, collaboration and an even greater sense of community within the platform.

Oliver Bell, CEO and co-founder of Xcademy, said:

“We set up Xcademy with the vision of transforming the way people can learn and create the best and most engaging content for their audiences. But we soon realised that it’s the audiences that are an important part of the jigsaw and so by rewarding them for watching videos, we are able to build a much richer ecosystem that benefits both creators and viewers.”

The platform will be powered by a new token economy that will allow for both content creators and content viewers to be rewarded for their engagement. The more a content creator’s audience grows and milestones are hit, the more tokens they will earn, providing the opportunity to earn more from their content. Meanwhile, content consumers will earn tokens for viewing and engaging with their favourite creators.

CONTENT CREATOR

YouTube

CONTENT VIEWER

Rewarded for hitting milestones

NEW TOKEN

Rewarded for watching videos

Oliver Bell continued:

“We believe it is only fair for the consumers of YouTube content to be rewarded just as those who provide the content. We also want to empower consumers of content to be able to learn via Xcademy’s suite of educational videos and tools and go onto become successful content creators themselves. By building this new token driven content generation and engagement economy, we want to enable further incentivisation and monetisation for creators and viewers alike.”

The platform will be powered by the Zilliqa blockchain, which will enable the tokenisation of the ecosystem.

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Peter & Sons signs Relum deal to widen distribution via aggregator

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Peter & Sons has partnered with Relum to expand distribution for its slots portfolio through Relum’s aggregation platform.

Under the agreement, Peter & Sons’ games will be integrated into Relum’s ecosystem. Relum said its platform offers access to more than 20,000 games from over 360 providers and supports operator tools including jackpots, free spins and tournaments via a single API and unified back office.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Relum offers a highly flexible and well-structured platform that brings together content and engagement in a meaningful way. For us, it’s about placing our games in environments where they can perform and connect with players. This partnership gives us another strong route to market as we continue to expand our global footprint.”

Anna Kiselova, Head of International Relations at Relum, said: “We are excited to welcome Peter & Sons to our platform. Their games bring a distinctive artistic approach and engaging mechanics that complement the diversity of our aggregation offering. Together, we aim to provide operators with high-quality content that enhances player experience and drives performance across our network.”

The post Peter & Sons signs Relum deal to widen distribution via aggregator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Evoplay adds bet365 to its Brazil operator lineup

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Evoplay has signed a distribution deal with bet365 to launch a selection of its casino titles on the operator’s Brazilian platform.

The rollout begins with titles including Hot Triple Sevens and Temple of Thunder II Bonus Buy, with more games planned to follow.

Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.

“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”

A spokesperson at bet365 added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil. Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.

“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”

The post Evoplay adds bet365 to its Brazil operator lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone

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Hub88 has launched My Products, a new feature inside its HubConnect Operator Zone aimed at simplifying how casino operators configure and activate their content portfolios.

The company said My Products provides a single dashboard where operators can view their product catalogue, track enablement status, configure preferences and bulk-enable games without leaving HubConnect.

For new title launches, Hub88 said partners can select one or more products, choose their preferred RTP and exposure settings, assign titles to brands or environments, and submit a single request. Requests are then routed automatically to technical teams with the required details, according to the company.

The feature also includes advanced filtering to view availability across brands and markets, and highlights contracted but inactive content to help operators identify portfolio gaps.

Ollie Castleman, Managing Director at Hub88, said: “As operators scale and build out richer lobbies, managing games can quickly become a complex and inefficient task.

“My Products gives our partners a faster and more intuitive way to take control of their content, from discovery through to activation, all within a single, streamlined experience. We are committed to delivering the most convenient and seamless platform for our partners, and this is just one of a number of upgrades we have planned for the year ahead.”

The post Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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