Pollard Banknote Limited a leading lottery partner that provides instant tickets, interactive programs, retail solutions, and full marketing support, is pleased to announce the addition of America’s Got Talent to its portfolio of licensed games, marking the brand’s first foray into the lottery market.
A global phenomenon that welcomes acts of any age and any talent, America’s Got Talent has aired in more than 180 territories worldwide, while the overall Got Talent format is recognized by Guinness World Records as the Most Successful Reality Television Format in history. America’s Got Talent is also the most-watched summer reality series for the past 15 years.
The unrivaled popularity of America’s Got Talent makes for a compelling tie-in with instant games. The newest addition to Pollard Banknote’s suite of licensed brands will provide lottery clients with the opportunity to introduce new and exciting instant games featuring an influential TV show that is bound to generate buzz among players throughout North America.
“We are thrilled to welcome America’s Got Talent to Pollard Banknote’s portfolio of licensed properties,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “We look forward to supporting lotteries in offering America’s Got Talent-themed instant games to their players. With the brand’s global influence, combined with our 360° approach to marketing and promotion, we anticipate stellar sales and high levels of customer engagement.”
Pollard Banknote’s Licensed Products team offers a comprehensive turnkey program that includes the design, programming, and printing of themed tickets, as well as various options such as second chance draws, a POS program, and broadcast and digital marketing.
SOURCE Pollard Banknote Limited
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