Latest News
Admix Signs Two Ad Industry Legends To Strengthen Global Leadership for In-Play Advertising
Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu Aegis Network CEO Nigel Morris, and former GroupM CEO and global CDO Rob Norman.
Rob Norman joins Admix as a senior advisor focusing on the Americas, while Nigel Morris, already an advisor and investor, joins the board of the company. Both have made lasting imprints on the media and advertising landscape, having previously identified and harnessed the vast potential of digital and social media early on, and having spearheaded transformation in their respective businesses and markets.
Based in New York, Rob Norman will act as strategic advisor to Admix’ rapidly expanding team in the US. Rob was a long time CDO of WPP’s GroupM and additionally served as its North American CEO. Rob is also a director at Simpli.fi, a leading programmatic advertising platform based in Texas. A well-known voice in the ad world Twittersphere, Rob is currently a director of SaaS company Piano and a non-executive director of BBC Global News.
Nigel Morris, an investor in Admix, now joins the board of the company and will work closely with the leadership. Nigel was a central figure at the Dentsu Aegis Network for over 25 years, founding the global digital network Isobar and transforming the US Group. He is chair of the innovation consultancy The Upside, on the board of data science business Gyana, and is also a longstanding non-executive director at the Guardian Media Group.
Nigel Morris, Board Member at Admix, commented:
“The video gaming domain will be the next big media channel following social media’s emergence some 15 years ago. In-Play is intrinsically engaging to audiences and brand safe for marketers at scale, and will become a key driver of sustainable growth strategies for brands. The Admix team is very conscious of the whole ecosystem for consumers, brands and publishers, and we have developed a pioneering and agile platform that provides a great experience and performance for all.”
Rob Norman, Senior Advisor at Admix, commented:
“I am delighted to join Admix as an advisor. Gaming on personal devices has become a huge part of media consumption. In-Play advertising creates revenue for publishers and reach and engagement for advertisers. Admix unlocks the economic opportunity with programmatic speed and precision, and does so without compromising user experience.”
Announcing the hires, Samuel Huber, CEO at Admix, commented:
“Rob Norman and Nigel Morris foresaw the dramatic shifts to digital and social, long before others in the industry were ready. They share Admix’ view of gaming as the next key media channel, and we’re delighted to have secured strategic support of their calibre as we communicate Admix’ rapidly developing offer to agencies. This represents the next stage of Admix’ 2021 expansion following the appointments of Michael Silberberg from Google as VP Global Agency Partnerships and Alex Faust from Spotify as EMEA VP AdSales.”
In 2020 Admix saw hypergrowth with an 800% revenue increase driven by unprecedented inbound and direct sales, and expects to double in size from 40 to 80 staff this year.
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Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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