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Sportradar Announces Launch of Universal Fraud Detection System

Company makes landmark commitment to continue safeguarding the integrity of global sport through funding its proven and market leading bet monitoring system free of charge for sport organisations;
Supported by major sports organisations including the International Olympic Committee and the Asian Football Confederation
Sportradar Integrity Services – the leading global supplier of sports integrity solutions – today announced the launch of the Universal Fraud Detection System (UFDS). Evolving from its current bet monitoring service, the UFDS will be funded by Sportradar and offered free of charge to any sports federation, or league worldwide, and will be made available in October 2021.
Since 2005, Sportradar has used its technically advanced bet monitoring system – the Fraud Detection System (FDS) – to detect match-fixing across global sport. In 2020 alone, over 600,000 matches were monitored by the FDS across 1,000+ leagues and competitions, in 26 different sports.
Across the past 15 years, more than 5,300 matches have been classified as suspicious in the FDS, and Sportradar Integrity Services has supported over 400 successful sporting disciplinary sanctions, and over 30 successful criminal convictions against those who have sought to corrupt sport. Through this landmark commitment to safeguarding the integrity of global sport, Sportradar are making the capabilities and benefits of this established and proven bet monitoring service available to all of sport. Leading up to the launch of the UFDS in October, Sportradar will be speaking to sporting bodies so they can understand the service being offered, and will continue to upscale their technology and operation to deliver this ambitious undertaking.
Carsten Koerl, Sportradar Group CEO said: “We believe that integrity is fundamental to public confidence in sport, and that wrongdoing at any tier of competition affects all levels of sports and its fans. Today marks a very special day in the history of our company, as we announce the upcoming launch of our core bet monitoring system, at no financial charge to any sports federation or league that wants to use it. By making this significant investment in integrity via the UFDS initiative, we are demonstrating our commitment to support the sustainability of sport around the globe.
“We are continuing to upscale our technology and operation to handle this considerable undertaking, and as well as providing it to new partners we have already set about discussing and implementing the UFDS with our 70+ existing FDS partners. We are very excited to launch this exciting initiative and add to the proven track record of our integrity team, by ensuring the UFDS plays a major role in protecting the integrity of the sports we all love in the decades to come.”
The IOC’s Olympic Movement Unit on the Prevention of the Manipulation of Competitions remarked: “The IOC’s OM Unit PMC welcomes this significant commitment by its longstanding partner Sportradar. We will continue to work with all stakeholders of the Olympic Movement, notably International Federations, National Olympic Committees and multi-sports events organisers, to reach a sustainable approach towards protecting all sports from competition manipulation.”
“It continues to be important for all sporting organisations to understand the most sustainable way to protect sports from competition manipulation. Utilising this substantial investment by Sportradar with its proven and reliable bet monitoring of the global betting market can be the foundation for a holistic integrity programme. Therefore, all sporting organisations are reminded once again, that an all-encompassing approach – as in the OM Unit PMC’s specific ’3 Pillar Strategy’ – is fundamental in order to achieve sustainable and long-term results.”
Ahmed Alosaymi, AFC’s Head of Integrity, remarked: “We have worked with Sportradar since 2013, and their data-driven approach to utilising the latest technology, matched with the professional experience of their analysts, has allowed us to be at the forefront of ensuring integrity for football in Asia. With more matches happening each season, coupled with the tremendous popularity of Asian Football, ensuring we have the right partner that delivers us results is key. The AFC has worked very closely with Sportradar to bring several cases to justice. We believe that this move of the offering of UFDS will help protect the integrity of sports globally, giving leagues and federations at all levels the opportunity to safeguard their sport and competitions for all their stakeholders.”
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Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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