Latest News

Sportradar ad:s partners with Forza Football to enhance advertising and content offering

Published

5 years ago

February 10, 2021

Reading Time: 2 minutes

Sportradar, a global provider of sports betting and sports entertainment products and services, will utilise ad:s, its full service, data-driven marketing solution, as part of a long-term partnership agreed with leading football technology firm Forza Football to exclusively manage the advertising inventory within its live score app.

Tapping into its market leading, proprietary programmatic advertising solution, Sportradar will connect its global network of betting operators with Forza Football in order to reach their audience of highly engaged, sports fans and create long-term commercial relationships.

Additionally, Sportradar will utilise its in depth knowledge of bookmakers marketing requirements to optimise Forza Football’s advertising placements, prioritising native, odds-first integrations and enabling a high level of personalised messaging through its Marketing Cloud platform. The partnership provides Sportradar customers with more than one billion advertising contacts per month and offers exclusive access to relevant and highly targeted content through Sportradar’s proprietary DSP, which is custom-built for the betting and gaming industry.

As well as working with Forza Football to maximise their advertising inventory, the agreement will see Sportradar supply its API based statistics data, providing them with the tools to further develop their content offering.

Rainer Geier, Chief Product Officer – Sports Entertainment, Sportradar, said: “The ad:s platform is unrivalled in its ability to deliver efficient and highly targeted marketing campaigns for bookmakers, truly highlighting the value we can add to their business.

“We’re excited to be working with Forza Football and helping them realise the full potential of their brand.”

Patrik Arnesson, Co-Founder and Chief Executive Officer, Forza Football, said: “We are the pioneers in live scores with more than 20 million downloads. In one football season Forza Football sent 7 billion push notifications, registered 5 billion views and delivered 1 billion sessions. Forza Football’s unprecedented engagement represents huge marketing potential for brands and Sportradar is the perfect partner to find brands that can utilise our strong brand and highly engaged users all over the world.

“This will let us focus more on what we know best, product development. Over the coming years we aim to redefine and reinvent what a live score product is and can be.”

Abu Dhabi T10 League

BC.GAME News Becomes Title Sponsor of Three-Time Champion T10 Cricket Team Deccan Gladiators

Published

10 seconds ago

October 7, 2025

Niji Narayan

bc.game-news-becomes-title-sponsor-of-three-time-champion-t10-cricket-team-deccan-gladiators

Reading Time: 2 minutes

BC.GAME news, a global leader in blockchain-powered online entertainment, has become the Title Sponsor of the Deccan Gladiators for the upcoming 2025 season of the Abu Dhabi T10 League.

As the team’s Title Sponsor, the BC.GAME news logo will be prominently featured on the front of the Deccan Gladiators’ jersey, securing the most visible placement during one of the fastest-growing cricket tournaments in the world. The partnership underscores BC.GAME news’s ambition to play a major role in South Asia’s sporting ecosystem while supporting high-impact, fan-centric activations.

The Deccan Gladiators have emerged as the most successful franchise in Abu Dhabi T10 history, having played five finals in the past six years and clinched the championship three times (2021, 2022 and 2024). Their consistency, explosive batting lineup and tactical depth have made them a fan favourite globally and a benchmark for excellence in the 10-over format.

The Abu Dhabi T10 League, sanctioned by the ICC, is the world’s only professional 10-over cricket tournament. Launched in 2017, it has quickly evolved into a premier spectacle that combines rapid-fire matches with international star power, attracting millions of viewers across Asia, the Middle East and beyond.

Daniel Choudhary, Director of Acquisitions at BC.GAME News, said: “We’re thrilled to join forces with the Deccan Gladiators for the 2025 Abu Dhabi T10 League. Cricket is more than a sport — it’s a movement that unites billions. We see this partnership as a unique opportunity to bring our community closer to the energy of live sports, while reinforcing our commitment to South Asia’s passionate fans.”

Udit Vats, CEO of Deccan Gladiators, added: “Partnering with BC.GAME news reflects our shared commitment to innovation, entertainment, and fan engagement. We’re proud to have them as our Title Sponsor and look forward to achieving great things together — both on the pitch and across digital platforms.”

The partnership will include interactive digital campaigns, behind-the-scenes content and exclusive fan experiences designed to merge the excitement of T10 cricket with BC.GAME news’s dynamic online ecosystem.

The post BC.GAME News Becomes Title Sponsor of Three-Time Champion T10 Cricket Team Deccan Gladiators appeared first on European Gaming Industry News.

Latest News

SlotMatrix unleashes Vulcan’s Gold fiery forge

Published

60 minutes ago

October 7, 2025

George Miller

slotmatrix-unleashes-vulcan’s-gold-fiery-forge

Reading Time: < 1 minute

SlotMatrix, the world’s largest casino content aggregator, has opened the gates of the fiery forge with Vulcan’s Gold release.

Vulcan’s Gold invites players into the legendary forge of the Roman God of fire, where gold flows in abundance and treasures await. This medium-volatility slot is packed with action from the very first spin, featuring dynamic progressive jackpots, a jackpot wheel, coin-collecting mechanics, and a powerful Free Spins multiplier.

During the Free Spins Multiplier, landing four bonus symbols unlocks multipliers ranging from 1x to 10x, with extra spins and special symbols pushing wins even higher.

The Coin Collect mechanic gathers coin and jackpot symbols for epic rewards, while the Jackpot Prizes offer Mini, Minor, Major, and Grand levels, all of which can increase as symbols land.

Adding to the excitement, Vulcan’s Lucky Wheel gives players the chance to spin for one of the five jackpot prizes whenever non-winning coin or jackpot symbols appear.

Exclusively distributed via SlotMatrix, Vulcan’s Gold comes enhanced with EveryMatrix’s gamification features such as free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.

Mark Hothersall, Head of Business Development, SlotMatrix, said: “Vulcan’s Gold combines the thrill of progressive jackpots with exciting multiplier mechanics to create a highly engaging experience. We’re excited to see how the players will receive such a fiery slot.”

The post SlotMatrix unleashes Vulcan’s Gold fiery forge appeared first on European Gaming Industry News.

Latest News

TaDa Gaming Releases Lucky Macaw

Published

1 hour ago

October 7, 2025

Niji Narayan

Reading Time: 2 minutes

TaDa Gaming, is hoisting the Jolly Roger for a barrel full of gold in new release Lucky Macaw. An unusual grid layout sees three reels and three rows, with the centre reel holding an extra position/fourth row, plus 10 fixed paylines.

Set in Pirate Cove with the galleon anchored offshore, Captain Macaw is ready to parley with players for pirate coins and bags of gold cash symbols.

His offer is for Hold & Respin, free spins, multiplier Wilds and four fixed Jackpot prizes of Mini (10x), Minor (25x). Major (100x) and Grand 1000x for six, 10, 14 and 18 cash symbols respectively. Win values are dynamically dependent on the wager and are shown on the wooden signpost to the left of the grid.

Highly colourful and polished graphics include the compass, telescope and anchor symbols. Pirate Coins and Gold Bags are cash symbols.

Just one cash symbol may trigger Hold & Respin randomly but landing five or more in the base game will guarantee the bonus. A toe tapping soundtrack adds to the jolly pirate vibe, while a barrel of gold coins fills with every spin. If it randomly bursts its sides, the bonus Hold & Respin game can also trigger.

All cash symbols on the reels will carry over to the bonus game however it triggers and three free spins will be awarded. Each time another cash symbol lands, the counter will reset the free spins to three.

Blank positions, Gold Bag and Pirate Coin cash symbols only will appear in the bonus game and symbols will lock in place with each spin. They can also increase in value after every spin and, if players fill the grid entirely, a random additional multiplier of 2x, 3x or 5x will be applied to the winnings.

Captain Macaw is also the Wild – but with the ability to randomly apply a 2x multiplier. When several Wilds land on the reels, their multipliers will be multiplied.

For players who want quick results, the Extra Bet feature will ensure that when Hold & Respin is triggered by the coin barrel, a minimum of one Gold Bag and one Multiplier Wild to 2x will appear.

With 5000x max win and low volatility, Lucky Macaw is designed for casual and time pressed players.

Sean Liu, Director of Product Management, TaDa Gaming, said: “Having established TaDa as the home of innovative mechanics and balanced maths models, Lucky Macaw raises the game for polished visuals and smooth animations, delivering true entertainment.”

The post TaDa Gaming Releases Lucky Macaw appeared first on European Gaming Industry News.