Latest News
Sportradar ad:s partners with Forza Football to enhance advertising and content offering
Sportradar, a global provider of sports betting and sports entertainment products and services, will utilise ad:s, its full service, data-driven marketing solution, as part of a long-term partnership agreed with leading football technology firm Forza Football to exclusively manage the advertising inventory within its live score app.
Tapping into its market leading, proprietary programmatic advertising solution, Sportradar will connect its global network of betting operators with Forza Football in order to reach their audience of highly engaged, sports fans and create long-term commercial relationships.
Additionally, Sportradar will utilise its in depth knowledge of bookmakers marketing requirements to optimise Forza Football’s advertising placements, prioritising native, odds-first integrations and enabling a high level of personalised messaging through its Marketing Cloud platform. The partnership provides Sportradar customers with more than one billion advertising contacts per month and offers exclusive access to relevant and highly targeted content through Sportradar’s proprietary DSP, which is custom-built for the betting and gaming industry.
As well as working with Forza Football to maximise their advertising inventory, the agreement will see Sportradar supply its API based statistics data, providing them with the tools to further develop their content offering.
Rainer Geier, Chief Product Officer – Sports Entertainment, Sportradar, said: “The ad:s platform is unrivalled in its ability to deliver efficient and highly targeted marketing campaigns for bookmakers, truly highlighting the value we can add to their business.
“We’re excited to be working with Forza Football and helping them realise the full potential of their brand.”
Patrik Arnesson, Co-Founder and Chief Executive Officer, Forza Football, said: “We are the pioneers in live scores with more than 20 million downloads. In one football season Forza Football sent 7 billion push notifications, registered 5 billion views and delivered 1 billion sessions. Forza Football’s unprecedented engagement represents huge marketing potential for brands and Sportradar is the perfect partner to find brands that can utilise our strong brand and highly engaged users all over the world.
“This will let us focus more on what we know best, product development. Over the coming years we aim to redefine and reinvent what a live score product is and can be.”
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155.io, the live content studio built for a mobile-first world, has appointed Raúl Cué as Head of Integration to accelerate its mission of bringing chaos-fueled content to the next-gen of players.
With extensive iGaming experience, Cué joins the 155.io team to help operators and aggregators seamlessly connect with the studio’s 24/7 live portfolio, featuring Marbles.io, Stairpon
Raúl Cué, Head of Integration at 155.io, said: “It’s rare you see a company in this space do something truly unique and that instantly drew me to Sam and 155.io. They’ve quickly curated a revolutionary portfolio of titles where my goal is elevating the integration experience for operators and aggregators. I’m looking forward to being in Lisbon for the SBC Summit where we’re bringing our live chaos to the show – watch this space!”
He will also support partners in quickly making these cutting-edge titles live, whether through Hub88.io or via simple direct integrations. Cué’s role extends to working with providers to identify and implement practical solutions, ensuring integrations are efficient as well as impactful, sustainable, and future-ready.
Cué joins 155.io from Live Casino provider EEZE, bringing an impressive track record across Live Casino, Slots, and the sweeps market.
Sam Jones, CEO of 155.io, commented: “Welcoming Raúl to the 155.io set-up adds real momentum to the significant progress we’ve made. His expertise will help us bring even more chaos, flipping the tables on real-world, awesome content that the new wave of players love. He’s exactly who we need to drive the next growth stage.”
The post 155.io names Raúl Cué as Head of Integration to unleash chaos content worldwide appeared first on European Gaming Industry News.
Latest News
First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network
First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Zillion Games, the award-winning Cyprus-based game developer known for high-performing HTML5 slots and custom casino solutions. The partnership takes effect immediately.
Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of over 1000 approved affiliated publishers who collectively reach more than 40 million players worldwide. The platform offers advanced reporting tools, including Accuracy Management and Sentiment Analysis, which are set up to bring unique insights to game studios to support their growth.
Zillion Games, established in 2021, has quickly built a reputation for innovation and quality in online slots, with a portfolio of more than 50 titles, including popular releases such as Candy Stash Deluxe, Gems Sky, and Golden Dragon Deluxe. RNG-certified by iTech Labs, Zillion supports 190+ currencies, including fiat and crypto, and delivers its games to 900+ operators worldwide. Its content is available across Europe, Australia, New Zealand, Canada, Brazil, USA, Brazil and other key markets, with notable growth marked by multiple EGR award wins, including EGR Europe Awards 2025 “European casino content supplier. Under 5 years” and EGR Italy Awards 2024 “Rising Star.”
Through this partnership, Zillion Games’ complete catalogue is now available to First Look Games’ affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information to deliver accurate, engaging & compliant content. The collaboration aims to expand Zillion’s market reach, support growth in new jurisdictions, and set higher standards for compliance and review quality.
Partnership Benefits
Faster time to market for Zillion Games releases
Access to high-quality visuals, game sheets, and demo tools
Enhanced compliance and Accuracy Management features
Support for expansion into new regulated markets
The partnership meets the rising demand for streamlined content distribution. Affiliates will have instant access to accurate marketing materials and compliance documentation, enabling them to serve their audiences more effectively while maintaining regulatory standards.
“Partnering with First Look Games is a powerful step forward for Zillion Games,” said Tasha Sokolova, Head of Marketing at Zillion Games. “Our mission has always been to deliver unlimited excitement and massive winning opportunities to players worldwide, and now we can extend that reach through a network of trusted affiliates who share our passion for quality and innovation. With First Look Games’ advanced tools, we’re able to launch games faster, maintain the highest standards of compliance, and connect with millions of players in new and exciting ways.”
Tom Galanis, Co-Founder and CEO at First Look Games said: “We’re delighted to welcome Zillion Games to the First Look Games platform. Their recent titles have hit the mark with players and partners alike, combining standout gameplay with innovative features that set new standards in the market. We’re excited to support them on their journey by connecting them with our global network of affiliate publishers and provide them new data insights to support their growth.”
The post First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network appeared first on European Gaming Industry News.
MightyTips has been shortlisted for the Sports Affiliate category at the EGR Operator Awards 2025, one of the industry’s most respected events celebrating excellence in online gaming.
Over the past year, MightyTips has continued to strengthen its position as a trusted partner for sportsbooks worldwide, expanding into new markets and delivering innovative content formats to enhance user engagement. The nomination reflects the company’s commitment to providing bettors with reliable insights, comparison tools, and exclusive content that connects them with the best betting opportunities.
Operated by SEOBROTHERS, MightyTips has also introduced fresh features, including redesigned bonus listings, faster daily predictions, and exclusive interviews with sporting icons. These initiatives underline the brand’s dedication to combining affiliate expertise with media presence.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “This nomination is a testament to our teams’ efforts to innovate while maintaining the highest standards of performance, transparency, and user experience. We are proud and determined to win in this category.”
The post MightyTips has been nominated for Sports Affiliate at the EGR Operator Awards 2025 appeared first on European Gaming Industry News.
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