Latest News
Sportradar ad:s partners with Forza Football to enhance advertising and content offering
Sportradar, a global provider of sports betting and sports entertainment products and services, will utilise ad:s, its full service, data-driven marketing solution, as part of a long-term partnership agreed with leading football technology firm Forza Football to exclusively manage the advertising inventory within its live score app.
Tapping into its market leading, proprietary programmatic advertising solution, Sportradar will connect its global network of betting operators with Forza Football in order to reach their audience of highly engaged, sports fans and create long-term commercial relationships.
Additionally, Sportradar will utilise its in depth knowledge of bookmakers marketing requirements to optimise Forza Football’s advertising placements, prioritising native, odds-first integrations and enabling a high level of personalised messaging through its Marketing Cloud platform. The partnership provides Sportradar customers with more than one billion advertising contacts per month and offers exclusive access to relevant and highly targeted content through Sportradar’s proprietary DSP, which is custom-built for the betting and gaming industry.
As well as working with Forza Football to maximise their advertising inventory, the agreement will see Sportradar supply its API based statistics data, providing them with the tools to further develop their content offering.
Rainer Geier, Chief Product Officer – Sports Entertainment, Sportradar, said: “The ad:s platform is unrivalled in its ability to deliver efficient and highly targeted marketing campaigns for bookmakers, truly highlighting the value we can add to their business.
“We’re excited to be working with Forza Football and helping them realise the full potential of their brand.”
Patrik Arnesson, Co-Founder and Chief Executive Officer, Forza Football, said: “We are the pioneers in live scores with more than 20 million downloads. In one football season Forza Football sent 7 billion push notifications, registered 5 billion views and delivered 1 billion sessions. Forza Football’s unprecedented engagement represents huge marketing potential for brands and Sportradar is the perfect partner to find brands that can utilise our strong brand and highly engaged users all over the world.
“This will let us focus more on what we know best, product development. Over the coming years we aim to redefine and reinvent what a live score product is and can be.”
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Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
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Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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