eSports
2020 Was the Year of Possibilities for WePlay Esports
2020 is a year we will always remember, but at WePlay Esports, we will also recall those difficult months for a very different reason. To us, it was a time of growth, change, and exploration.
A Year Full of Firsts
While the year brought about social distancing, only gathering in small groups, and working from home, it also marked a new direction for WePlay Esports, leading to a handful of firsts. Let’s look at those more closely.
WePlay! Bukovel Minor 2020
WePlay Esports hosted its first Dota Pro Circuit (DPC) event, WePlay! Bukovel Minor 2020, which also happened to be the first of its tournaments to be hosted in a remote location. The Bukovel ski resort in Ukraine made an excellent backdrop for our winter holiday theme and, according to Esports Charts, garnered 233,124 peak viewers and 5,484,237 hours watched. This made it the most-watched Minor in the history of the DPC.
“Fresh from the holiday season, we wanted to hold on to all that revelry and share it with the community we love. So, the WePlay Esports team prepared the biggest gift — a DPC Minor to remember,” says Yura Lazebnikov, Managing Partner at WePlay Esports.
WePlay! VALORANT Invitational
VALORANT brought Riot Games’ free-to-play business model to first-person shooters, and WePlay Esports was one of the first tournament operators to host an event in the new esports discipline. WePlay! VALORANT Invitational was a $50,000 prize pool tournament with a neon cyberpunk vibe. The event became a part of the official VALORANT IGNITION SERIES. According to Esports Charts, running from July 15 to 19, the event secured a peak viewership of 54,021 and 687,359 hours watched. The company learned that half the VALORANT tournament audience was aged between 18 and 24. Additionally, we discovered that those who both watched broadcasts on WePlay Esports’ English Twitch channel and visited the event page on the website, love movies and technology just as much as they do video games.
WePlay Dragon Temple
Before the year was over, we added yet another new discipline, Mortal Kombat 11, to our list, but this also meant we had stepped into a new genre. The $60,000 WePlay Dragon Temple event gained 10,718 peak viewers and 163,401 hours watched with an air time of 29 hours (Esports Charts provided the data). These statistics made it the Mortal Kombat 11 tournament of 2020 ranked second by highest peak viewers and hours watched outside NetherRealm Studios’ official event.
From the wardrobe to stage setup, WePlay Dragon Temple was one of our most impressive productions yet. That we were able to do this during the pandemic year and keep all players, talent, and staff safe is an achievement I’m very proud of,” says Oleg Krot, Managing Partner at WePlay Esports.
Weathering the Storm
The year 2020 will remain in our collective memory as a difficult one, following the hardships experienced worldwide due to the coronavirus pandemic. However, 2020 was not without its merits, as WePlay Esports was able to adapt quickly to the new state of affairs. It was no groundhog day, that’s for sure!
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Asia
Esports Foundation opens 2026 co-streaming Creator Program with $2m rewards pool
The Esports Foundation (EF) has opened applications for its 2026 Creator Program, committing $2 million (~INR 19 crore) in rewards for co-streamers supporting the Esports World Cup (EWC) 2026 in Paris and the Esports Nations Cup (ENC) 2026 in Riyadh. EF announced the program on June 12, 2026, from Paris and Riyadh, and said applications are open now, including for creators across India.
EF said co-streaming was a key driver of EWC reach last year, citing 3,500 co-streamers as “one of the key growth pillars” for EWC viewership in 2025. The Foundation is positioning the 2026 Creator Program as a scaled-up initiative, targeting 5,000 creators “across new regions and platforms.”
“This isn’t just an esports trend; it’s a media trend,” said Wasae Imran, Director Broadcast & Distribution at the Esports Foundation. “Across music, video, news and sport, audiences don’t just watch what they’re given anymore. They choose their own experience: what to watch, where to focus, and how deep to go. Esports just lives further down that road than most, and traditional sport is heading the same way. It’s not about delivering a match in one format, it’s about opening up every way into the same moment and letting fans choose how they want to consume it. The Creators Program is how we build for that, by enabling the growth of creators that fans already trust to carry the world’s biggest esports event into every community.”
According to EF, approved creators can co-stream selected tournaments, complete missions, and progress a “Battle Pass” tied to rewards ranging from gift cards and hardware to platform perks and invitations to EWC and ENC. EF said the program supports multiple streaming platforms, including Twitch, YouTube, Bilibili, Huya, and CHZZK.
EF also confirmed operational details for EWC 2026: the event is set for Paris Expo Porte de Versailles from July 6 through August 23, featuring more than 2,000 players and 200 Clubs from over 100 countries across 25 tournaments and 24 games, with a $75 million+ prize pool. ENC 2026 is scheduled for November in Riyadh and will extend the creator program to a nation-based competition format.
The post Esports Foundation opens 2026 co-streaming Creator Program with $2m rewards pool appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BLAST
BLAST partners with MATCH on premium fan travel for 2026-27 events
Deal covers travel and hospitality packages across BLAST’s event slate, starting with BLAST Premier Hong Kong Rivals in November.
BLAST has signed a one-year partnership with MATCH to develop premium fan travel experiences and related commercial opportunities across BLAST events in 2026 and 2027, including the BLAST Premier Hong Kong Rivals 2026. The companies said the work will start immediately, with an initial focus on the BLAST Premier Hong Kong Rivals event in November.
BLAST VP of Destinations and Market Development James Woollard said: “We’re thrilled to partner with MATCH, a company with an unrivalled track record in delivering top-tier fan travel experiences at the biggest sporting events in the world. As BLAST continues to grow globally and attract growing numbers of travelling fans, this partnership represents an exciting opportunity to further elevate the live event experience for fans and audiences across esports.”
MATCH is best known for hospitality and accommodation programmes at major sports events, including four consecutive FIFA World Cups
from 2010 to 2022, as well as Ryder Cup tournaments, Formula 1 Grands Prix and ATP tennis tournaments. MATCH Director of UK Events and Business Strategy Richard Parker said: “Esports is one of the most exciting growth frontiers in live entertainment, and BLAST stands out as a world-class platform with incredible potential. At MATCH, we see a tremendous opportunity to bring our expertise in creating premium fan experiences into the esports arena. We are very enthusiastic about the possibility of working together with BLAST to deliver innovative, unforgettable experiences for esports fans worldwide.”
BLAST said MATCH will also bring its network of clients, sponsors, federations, agents and media partners to support international attendance and partner activation, alongside MATCH’s technology and operational infrastructure. The announcement follows BLAST’s 2025 live events activity, where the organiser said it delivered 15 arena shows across 10 countries spanning five titles and sold 194,421 tickets.
The post BLAST partners with MATCH on premium fan travel for 2026-27 events appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Counter-strike
Team Vitality opens V.Hub fan zone for IEM Cologne Major
Team Vitality is launching an official fan zone, V.Hub, to coincide with the 2026 IEM Cologne Major. The venue will run June 18-21 at KWB im Stadtpalais, a short walk from the LANXESS Arena.
Access to V.Hub will be free for fans who sign up, with limited availability. Team Vitality said the space is intended to bring together its community, partners and Counter-Strike fans attending the event.
The fan zone will include dedicated areas hosted by Team Vitality and partners Skin.Club, ASUS ROG, EVNIA and Blacklyte. The club said activations will include hands-on experiences and opportunities to play bespoke Counter-Strike maps.
Team Vitality also plans match watch parties, a pop-up shop for official merchandise and giveaways, including an ASUS ROG x Team Vitality co-branded mousepad. During the playoff stage, the club said V.Hub will be set up for trophy photo opportunities with its Major trophies.
Food and drink will be available on site throughout the event, including vegetarian options.
The post Team Vitality opens V.Hub fan zone for IEM Cologne Major appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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