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Harmful gambling and solutions: Kindred publishes its figures

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For many years, Kindred Group has pursued to providing a safe gambling experience, with the ambition that zero per cent of the revenue should come from harmful gambling by 2023. Kindred is the first gambling operator to report the share of revenue that is derived from harmful gambling. The figure will be shared together with a measurement of the efficiency of Kindred’s efforts to help detected customers regain control of their gambling. By providing these figures, Kindred wants to increase knowledge and transparency about the company’s sustainability work and contribute to a fact-based dialogue about harmful gambling with decision-makers and other stakeholders.

Providing a safe gambling experience is a central issue for Kindred Group, and approximately 98 per cent of the players on the company’s platforms gamble responsibly. As a next step in Kindred’s sustainability work, the company will from now on report the share of revenue that is derived from harmful gambling. The figure will be shared together with the achieved improvement effects from interventions that helps detected customers return to healthier gambling.

Global statistics from Kindred Group

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Q4 2020

Share of gross winnings revenue from high-risk players

4.3 %

Improvement effect after interventions

75.7 %

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“Our ambition is that zero per cent of our share of revenue should come from harmful gambling, which we have worked towards for several years. We constantly strive to become even better at identifying players that exhibit risky gambling behaviour and guide them back to healthier gambling habits. We want gambling to be simple and enjoyable for everyone. Reducing harmful gambling in society is a long-term process which requires a fact-based, open, and constructive dialogue, not least with decision-makers. We want to contribute to that. The most important thing decision-makers can do right now is to reduce the flight to unlicensed gambling operators, who fail to provide players with any safety measures whatsoever. The so called channelisation must increase.”, says Henrik Tjärnström, CEO Kindred Group.

Several years ago, Kindred developed a safer gambling programme to achieve the zero per cent ambition by 2023. Key elements include:

  • Increased precision: Quicker and more accurate identification of potentially harmful gambling.
  • Improve support tools: Encourage and lead players who exhibit risky behaviours back towards healthier gambling.
  • Clearer communication: Implement automated communication with players to ensure rapid intervention when needed.

“In order to evaluate our own sustainability work and to counteract harmful gambling, we continuously measure how our efforts contribute to healthier gambling together with how much of our revenue that comes from harmful gambling. We want to share these figures to increase the understanding of our long-term sustainability work and contribute to a safer gambling experience. Local market regulation is an important part to achieve this.”, continues Henrik Tjärnström.

Kindred’s figures on revenue from harmful gambling will be updated quarterly and published on Kindred Group’s website together with a measurement of the effectiveness of the sustainability work. To read more, visit: www.kindredgroup.com/zero.

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WA.Technology Announces Membership with AIEJA in Mexico

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WA.Technology has successfully become an official member of AIEJA, the esteemed Mexican Association for Permit Holders, Operators, and Suppliers of the Entertainment and Gambling Industry.

Axel Antillon, Regional Director of LATAM for WA.Technology, expressed his enthusiasm for this new partnership, stating, “Joining AIEJA not only strengthens our foothold in the Mexican market but also aligns us with the top industry leaders dedicated to promoting transparency and innovation. This membership is a testament to our commitment to delivering secure, high-quality gaming experiences.”

AIEJA plays a crucial role as a civil association aimed at fostering a collaborative environment where members can enhance their dialogue capabilities. This association is instrumental in highlighting the entertainment and gaming sectors’ economic, tax, and social contributions to Mexico.

The association’s collective efforts are focused on advocating for responsible practices within the industry, pushing for legislative reforms concerning the General Law of Gaming and Lotteries, safeguarding against potential unfair practices, and endorsing equitable labour conditions for both direct and indirect employment opportunities created by the sector.

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WA.Technology’s deepening commitment to the Mexican iGaming market is reflected in its decision to join AIEJA. This membership assures operators of robust support in their market entry decisions, offering them a secure, efficient, and compliant integration into the Mexican market. Membership also verifies that WA.Technology adheres to all necessary security measures, cyber protection, and development protocols, ensuring their products meet the highest quality standards.

As a key supplier in the region, WA.Technology reinforces investor confidence and consumer trust by aligning with local regulations, best practices, and control measures.

 

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XSOLLA RELEASES QUARTERLY ​ INSIGHTS REPORT ON THE FUTURE OF GAMING AND GAME DEVELOPMENT: A PRELIMINARY ANALYSIS OF SPRING 2024 METRICS AND UPCOMING TRENDS

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Key trends include the fast-growing mobile gaming segment, the impact of recent regulations, the integration of blockchain and AI, and the investments in equity and inclusion across the gaming industry.

Xsolla, a global video game commerce company, published the Spring 2024 edition of “The Xsolla Report: The State of Play” today. Launched on the heels of the Game Developers Conference (GDC) 2024, this extensive report provides invaluable insights into the emerging trends and pivotal shifts impacting the gaming industry in the short and long term. ​ It sets the stage to significantly shape the future of mobile gaming, deepen academic connections within the gaming ecosystem, and redefine investment patterns.

In an era where mobile gaming commanded a 49% share of the global market in 2023, this edition of “The State of Play” sheds light on the evolving landscape of mobile gaming. The report navigates through the advancements in global compliance and regulation, including the Digital Markets Act in Europe’s new player engagement strategies, offering a glimpse into the potential future of mobile gaming monetization and distribution. It discusses the impact of cross-platform play and the importance of innovative monetization models, providing actionable insights for developers and industry stakeholders.

“The State of Play” emphasizes the importance of academia in the growth and diversification of the gaming industry. It explores how educational programs and initiatives develop talent and promote diversity and inclusivity within the gaming community. This edition underlines the symbiotic relationship between the gaming industry and academic institutions, highlighting programs that significantly impact students and the industry.

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Berkley Egenes, Chief Marketing and Growth Officer at Xsolla, comments: “As we introduce the latest edition of ‘The State of Play,’ we’re not merely sharing industry insights but advocating for a transformative vision: Equal Access for Everyone. This initiative goes beyond our commitment to innovation and growth within the gaming industry. It’s about breaking down barriers to ensure that every developer, regardless of company size, has the opportunity to showcase their creativity and reach a global audience. Our focus is on providing platforms and tools that foster creative opportunities, international exposure, and the development of unique projects, ensuring that the future of gaming is accessible to all. We aim to empower every player and developer worldwide, ensuring the gaming landscape is as diverse and dynamic as its community.”

The report offers an in-depth analysis of the gaming industry’s current investment climate, including funding trends, mergers, and acquisitions. It outlines the shifts in investment patterns, from the heights of the pandemic-induced boom to a more measured approach in 2024. “The State of Play” provides a roadmap for navigating the industry’s financial aspects, offering insights into strategic investment opportunities and forecasting future trends.

Featuring expert commentary from industry voices like:

  • Mukul Aurora, Co-founder of Appsoleut Games;
  • Mariusz Gasiewski, CEO of Mobile Gaming and Apps Lead at Google;
  • Karla Reyes, Founder and Studio Director,

Anima Interactive, the Xsolla Report: The State of Play is now available for complimentary download. To secure your copy and gain invaluable insights into the gaming industry, visit our website.

 

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TIPICO CROWNED 2024 SBC RISING STAR OF THE YEAR

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Tipico, a leading sports betting and iGaming operator, has been named the 2024 SBC Rising Star of the Year. The honor was announced and presented to Tipico at the fourth annual SBC Awards North America, held at the Hilton Midtown in New York City on May 9, 2024.

Tipico was selected for its pace of growth and innovation, differentiating with proprietary technology built entirely in-house to personalize the online sports betting experience. Since January 2023, the brand has increased app processing speeds by 56% and increased app withdrawal speeds by 733%.

Since its US market entry in 2020, Tipico has leveraged its operational advantages to launch several new product features, promotions, and strategic partnerships across its operating states. Additionally, the company recently revamped its New Jersey-based proprietary casino platform to complement its sportsbook offerings with a focus on customer retention and cross-promotion.

“I am so proud to see Tipico recognized at one of the industry’s most prestigious events,” said Adrian Vella, Tipico US CEO. “Our team’s collective vision since we entered the US market four years ago was to disrupt the online gambling landscape with tech-powered, customer-first solutions. We’ve grown into a resilient organization with passionate colleagues, and so many of them helped us reach this milestone. With this achievement, we’re reminded of the remarkable journey we’ve undertaken together.”

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The SBC Rising Star of the Year award is judged based on rigorous criteria, including operational efficiency, market growth, innovative marketing strategies, the introduction of unique features, commitment to responsible gambling, and customer satisfaction.

Tipico has also been recognized by Eilers and Krejcik Gaming (EKG) for its sportsbook and casino platform operations. Tipico Sportsbook ranked fourth in the nation in In-Play Betting in EKG’s July 2023 Product Analysis Report. Additionally, EKG tested and ranked Tipico Casino as the top casino app in the nation in September 2023, recognized for its clean, intuitive, and fast UX.

For more information on Tipico, please visit the website.

 

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