Canada
XB Net partners with CrossBet for premium North American racing
Innovative Australian sportsbook operator leverages the growing retention power of North American horse racing for domestic launch
XB Net, the leading provider of premium content for US horse and greyhound racing, has announced its latest partnership with rising-star operator, CrossBet, an emerging force in Australian sports betting, to expand its international racing coverage.
The deal harnesses XB Net’s delivery of live pictures, data and betting services from a peerless network of over 50 North American tracks (approximately 90% of U.S. horse racing) enabling CrossBet to flexibly fill its programming schedule with a steady stream of rapid-cycle betting opportunities. This dynamic content is proven to drive digital “dwell” time for new and existing sports fans across the Australian operator’s proprietary and innovative mobile applications and betting interfaces.
CrossBet’s breakthrough sportsbook runs off unique data and pricing models, allowing customers to enjoy sophisticated and reactive odds, featuring competitive pricing on all sports, as evidenced by its highly-progressive international racing offering.
XB Net remains the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Channeling low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as international operators look to provide a legitimate 24/7 for enhanced fan engagement, no matter the time of day.
Now working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, Bet365, Codere, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across the UK & Ireland, Europe, North and Central America, Africa and Australia.
Simon Fraser, Senior Vice President of International at XB Net, said: “It’s a real fillip for our diligent team to have landed this new distribution deal with CrossBet, whose racing expertise and customer care is second to none. They’re a rising star on the Australian scene, thanks to a high-class portfolio of top-quality data partnerships. I’m happy to say that XB Net and North American racing now sit neatly and seamlessly within that network. And CrossBet’s support in bringing live North American racing to a passionate and well-informed client-base will help us naturally grow responsible engagement around our bespoke betting products.
“After all, wherever you set your scene on the world stage, delivering the right content at the right time is of paramount importance. XB Net’s wide range of low-latency racing solutions and racetracks bring that flexibility for around-the-clock premium content. CrossBet now provides a category-leading racing and sports-streaming offering to their customers and we’ve delighted that US racing is already helping them to bolster and build their brand across Australian and APAC.”
Brendon Dorff, COO at CrossBet, added: “CrossBet customers have seen the added fun and value that US racing brings to their betting experience, supplying a trustworthy and regular flow of quick-fire betting opportunities. This breakout collaboration with XB Net and their agile wagering solutions lets us fill the gaps on the sporting timetable with quality entertainment that is the envy of many of our Aussie rivals.
“At CrossBet, we pride ourselves on innovation, responsible CS and professionalism. To which end, we’ve developed platforms to facilitate a seamless and secure customer experience from the log-in. Our goals and passions converge in delivering a world-class experience to our customers across all sports, with racing as our core offering. Our long-term goals are to go beyond Australia, so partnering with XB Net allows us to be ready for international expansion, catering for all markets across the globe. Thanks to progressive partnerships with the likes of XB Net, we can now provide secure access to the planet’s great sporting events, alongside the high-octane thrill of the best racing from around the world.”
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Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).
This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).
The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.
“Securing AGCO registration is more than a milestone—it’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”
On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”
Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.
The post absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Alex Malchenko Head of Sales at Evoplay
Evoplay strengthens Ontario presence in partnership with Caesars Entertainment
Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.
Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.
The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.
Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.
“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”
The post Evoplay strengthens Ontario presence in partnership with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.
The iGaming Ontario Board of Directors has announced Joseph Hillier as the organization’s new President and Chief Executive Officer, effective September 8, 2025. Joseph’s depth in the Ontario igaming market combined with successful public and private sector careers make him the ideal President and CEO at this critical point in iGaming Ontario’s growth.
Joseph was most recently Chief Strategy Officer and Corporate Secretary at the Alcohol and Gaming Commission of Ontario (AGCO), where he delivered significant strategic and regulatory initiatives across the province’s alcohol, cannabis, gaming, and horse racing sectors. Prior to the AGCO, he served as Chief of Staff to Ontario Attorney General Hon. Doug Downey and led the development, launch and implementation of Canada’s first private sector-driven igaming market and the creation of iGaming Ontario. Joseph also spent more than a decade working in the financial and legal services sectors.
The Board expressed its sincere thanks to David Smith for serving as Interim President and Chief Executive Officer since Martha Otton’s retirement.
The post iGaming Ontario Appoints Joseph Hillier as its New President and CEO appeared first on Gaming and Gambling Industry in the Americas.
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