Latest News
Ahead to giveaway multiple PS5 + XBOX Series X on Madden Stream & Host Panels with top gamers and athletes
Ahead To Kick off Their New Streaming Series Super Bowl Weekend to Connect and Educate
with Potential New Customers
Ahead Streaming Series: Super Bowl Edition Will Host A Gaming Stream along with Groundbreaking and Informative Panels to Educate Viewers on how to be more Financially Savvy
WHO: Anu Shultes; Ahead CEO, Kimberly Morgan; Ahead COO and Head of People, Keisha Howard; Sugar Gamers, Brandon Pitts; CEO & Founder x Play One Up, Just Blaze; Super Producer, DJ, Gamer, Edgerrin James; Hall of Fame Former RB x Indianapolis Colts, Corey Mays; Former LB x Kansas City Chiefs, Deon Grant; Former Safety Super Bowl New York Giants, Ngum Suh; Founder & CEO NLS Consultants, Anthony Brown; Founder of Breakr, Monica McNutt; Host MSG AM x Madison Square Garden Networks, Analyst ESPN, Santia Deck; Athlete x Los Angeles Fames, Jisset Pena; Athlete Management x Roc Nation Sports, Shea Dawson; Head of Athlete Relations at Overtime, Kimberly Miale; Roc Nation NFL Player Agent Rico Williams, Dubby, Skimbo, TDavis, IBeStrafing, OneGreatUser, BunnyMightGameU
WHAT: Ahead, a digital banking and financial health platform, will intersect with the world of gaming in an effort to speak directly to their audience as a pre-game to the Super Bowl through their new streaming series: Ahead Streaming Series. Ahead focuses on inclusivity and innovation, with a goal to help their customers more financially fit and secure. This stream will provide opportunity to educate our younger viewers on financial responsibility while integrating the competitive gaming aspect to the show. Ahead understands the importance of connecting with their customers culturally and personally.
During the stream, two sets of teams will compete to receive a scholarship of $2500 provided by PlayOneUp. Each team will be composed of celebrity gamers and students. Ahead will also raffle every hour a total of 8 PS5 + XBOX Series X during the tournament. In addition to gaming, the stream will include informative and interesting panels with topics that cover how gaming and banking intersect, and a half time show featuring top artists. The panels will include:
Panel 1: The Business & Cultural Impact of Gaming and Esports
Gaming is now a billion-dollar industry, and has transformed into a global phenomenon that has influenced culture and economies across the world. Incorporating the professional competitive aspects of esports, the value of gaming is increasing exponentially as it enters the mainstream a new and evolving form of entertainment media. Over the last 30 years, gaming has significantly influenced the way people engage themselves and each other from a cultural, social and economic perspective. Moderator: Erin Simon Panelists: Keisha Howard; Sugar Gamers, BunnyMightGameU; Gaming-Recording Artist x Podcaster, Brandon Pitts; CEO & Founder x Play One Up, Just Blaze; Super Producer, DJ, Gamer, Malik Forte; Host, Writer
Panel 2: Show me the money: Even with Football being the main method of earning a living—how athletes are investing in different ventures to secure financial success off the field. Recent trends show that athletes are more interested in taking an active interest in their business dealings beyond their field of sport. According to a recent study, the number of U.S.-based athletes and coaches who have invested in startups has more than doubled during the past four years. With the average NFL career lasting only 3.5 years, how effective is entrepreneurship and investing in ensuring long-term success of athletes? Moderator: Rashaun Williams Panelists: Edgerrin James; Hall of Fame Former RB x Indianapolis Colts, Corey Mays; Former LB x Kansas City Chiefs, Deon Grant; Former Safety Super Bowl New York Giants, Ngum Suh; Founder & CEO NLS Consultants, Kimberly Morgan; COO Ahead Financials
Panel 3: Breaking the Glass Ceiling: Addressing Gender Equality in Sports
The glass ceiling doesn’t just exist in the corporate world. New Stanford research reveals that in general female athletes are paid less than their male counterparts, even in sports where they far outshine their male peers. Whether in the locker room or the boardroom equality between men and women in sports is a controversial issue that has its importance in the spotlight and needs to be addressed. Moderator: Karen Civil Panelists: Dr. Monica McNutt; Host MSG AM x Madison Square Garden Networks, Analyst ESPN, Santia Deck; Athlete x Los Angeles Fames, Jisset Pena; Athlete Management x Roc Nation Sports, Anu Shultes; x CEO Ahead Financials
“As we launch Ahead, we are honing in on the ways culture impacts our digitally plugged in customer,” explains Kimberly Morgan, COO and Head of People at Ahead. “We are actively engaging with our potential clients and the goal is not only to connect digitally, but on a personal level as well. Ahead is not just any financial institution, we want to engage with our clients, learn more about their interests, as well as share our wealth of knowledge and network we have built to ultimately set them up to be more financially successful.”
GAME: Madden 21 : The Yard Experience
WHEN: February 6, 2021
TIME: 5pm ET – 9pm ET
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EU gambling policy
Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising
Reading Time: 2 minutes
Romanian lawmakers have introduced new legislative proposals aimed at tightening gambling access and advertising rules, particularly to protect young people. The bills, submitted by MPs Raluca Turcan (PNL) and Diana Stoica (USR), would raise the minimum legal gambling age from 18 to 21 and restrict online gambling advertising between 06:00 and 24:00.
Under the proposals, individuals under the age of 21 would be prohibited from participating in gambling activities, while gambling ads would be banned across online platforms during daytime hours. The legislation also seeks to outlaw the use of influencers, athletes and public figures in gambling promotions.
Protecting young audiences
“We have an obligation to protect our children from the threat of gambling,” said USR deputy Diana Stoica, citing studies showing early exposure to slot machines and online betting among Romanian minors. According to Stoica, brain development, particularly in areas linked to impulse control and decision-making, continues until around the age of 21, making younger individuals more vulnerable to gambling addiction.
“One in four adolescents has played on these so-called ‘machines of death’ before turning 18,” she added, arguing that the legislation is a necessary step to reduce risks.
Aligning with European trends
PNL deputy Raluca Turcan called the proposed age increase a “simple change with deep effects,” noting that countries including Portugal, Greece and Moldova have adopted similar measures. She highlighted that individuals aged 18 to 21 often face increased financial pressure and impulsivity as they enter adulthood, making them a key target group for gambling marketing.
“By raising the age threshold, we protect young people during a vulnerable stage,” Turcan stated, referencing international examples where similar policies reportedly reduced early-age indebtedness and problem gambling cases.
Tighter ad rules and warning messages
The draft legislation further proposes:
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A complete ban on online gambling advertising between 06:00 and 24:00
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A ban on influencer and public-figure participation in gambling promotions
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Mandatory visible harm-prevention warnings across digital and physical gambling environments, modeled after tobacco and alcohol regulation
The measures would amend Romania’s existing legal framework under Emergency Ordinance 77/2009.
What comes next
The bills will now proceed through the legislative process, including debate and committee review. If adopted, the changes would introduce some of the most restrictive gambling-advertising and access rules in the region.
The initiatives reflect an ongoing trend across Europe, where regulators are increasing focus on consumer protection, youth safeguards, and advertising limitations in the gambling sector.
The post Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising appeared first on European Gaming Industry News.
Digitain
Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025
Reading Time: < 1 minute
Digitain Group is proud to announce that its Founder, Mr. Vardges Vardanyan, has been recognized with the Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025.
For over 26 years, his vision and leadership have brought remarkable value to the iGaming industry — driving innovation, setting new standards in technology and compliance, and championing a culture of responsibility and integrity that continues to elevate the entire iGaming ecosystem.
Vardges Vardanyan, Founder of Digitain Group, commented: “I am deeply honored to receive this special award at the SiGMA Central Europe. This recognition is not only a personal milestone but a reflection of the dedication, innovation, and integrity that highlight Digitain Group’s vision. For over two decades, our mission has been to empower partners with technology that drives progress and responsibility across the industry. I am extremely proud of what we’ve built together — and even more inspired by what lies ahead as we continue to evolve.”
As a global B2B technology provider, Digitain Group remains dedicated to creating, delivering, and enhancing advanced software solutions that empower partners worldwide. Digitain’s platforms, products, and services are built to provide operators across diverse markets with reliable, flexible, and secure iGaming solutions.
With over 5,000 professionals and offices in Armenia, Romania, Malta, and Spain, and with an upcoming expansion into LatAm, Digitain continues to drive forward with the same passion and purpose inspired by Mr. Vardanyan’s legacy.
The post Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
Best Marketing Campaign 2025
SOFTSWISS Wins Best Marketing Campaign Award in iGaming
Reading Time: 2 minutes
SOFTSWISS, a global tech leader in iGaming solutions, has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.
The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a symbol of its strength, precision, and the drive to stay ahead. It encouraged partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.
Alongside an interactive stand experience, the campaign featured a collaborative art performance by a renowned Spanish street artist Slim Safont, who created a striking shark mural live at the entrance of the expo venue. This activity reinforced the campaign’s message, leaving visitors with an unforgettable experience of interacting with the SOFTSWISS brand.
Across digital channels, ‘Hungry for Success’ achieved exceptional results, delivering strong visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”
Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards. The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year for transforming the company’s marketing function into a global brand powerhouse.
Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders. Visitors of the SiGMA Central Europe Summit can learn more about these trends during the 2026 iGaming Trends Marathon, which will take place on 5 November 2025, from 12:00 to 16:00, on the People, Partners & Performance Stage.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins Best Marketing Campaign Award in iGaming appeared first on European Gaming Industry News.
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