Racing Post owner Spotlight Sports Group has today launched a brand refresh with a new look website and campaign, streamlining its core betting offering for global partners. The refreshed offering focuses on three key services: betting content, media partnerships and trading solutions. The content and media specialist’s new global campaign ‘Going above and beyond the odds’ points back to a brand new website launched today (Feb 1).
Over the past five years, the group has grown its publishing network worldwide, including the accelerating growth of US platform, Pickswise. This means the group has grown its ability to add value across the sports betting spectrum with expert, impartial content, media partnerships and innovative trading solutions.
Discussing the new campaign, Spotlight Sports Group, Chief Marketing Officer, Gethin Evans spoke about the need to offer sports bettors an experience that goes that step further. Evans said: ‘’We thought late 2020 was a perfect time to review our global value proposition, considering how we deliver distinctive sports betting experiences through our own brands and via the world’s biggest betting operators and media owners. The new campaign and website help our existing and new clients really understand what makes Spotlight Sports Group unique globally.’’
Evans emphasised how the legacy of Racing Post and how that is not lost on the new group approach: ‘’We’re pioneers of adding value across sports betting and the Racing Post is doing that more than ever. The development of our global sports publishing network, and launch of our new product, Superfeed, offering impartial, expert pre and in-play insight on any sport in 70 languages, means the team are tremendously excited about the next phase of our growth, particularly in the US.’’
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