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InMobi and AdInMo Partner to Connect Brands and Mobile Gamers
Integration enables advertisers to reach premium mobile gaming audiences with AdInMo’s immersive brand ads
AdInMo, the mobile InGamePlay Technical integration of the two platforms has been completed and the partnership will enable InMobi to directly offer InGamePlay brand advertising supply to its buy-side clients. The deal will extend its category offering to reach and engage with premium gaming audiences through non-intrusive in-game ads. AdInMo’s ad units blend seamlessly with the game experience, enabling brands to serve click-free ads and drive authentic audience engagement. AdInMo ads typically achieve 3X higher brand recall rates than other in-game formats as well as significant brand uplift with a campaign seen on average 20-30 times during a single gameplay session.
In a recent study by Pocketgamer.biz 75% of mobile game developers were found to want to use ads that do not interrupt gameplay and risk impacting player engagement. As such, 2021 is set to see rapid growth in this type of non-interruptive in-game ad inventory.
The InMobi Exchange is leveraged by major DSPs across the globe and the integration with AdInMo’s in-game advertising platform will allow the world’s biggest advertisers to programmatically target the vast and diverse mobile gaming audiences across all game genres with highly engaging ads that don’t interrupt gameplay.
“Gaming is a key growth vertical for our team and the highly engaged format makes it a premium advertising channel particularly in the mobile space,” said David Di Angelo, VP of Marketplace Development at InMobi. “The non-intrusive nature of in-game advertising opens up the brand experience for our advertising clients.”
Kristan Rivers, CEO and Co-founder of AdInMo, added, “It’s fantastic to be collaborating with the team at InMobi to grow demand for InGamePlay brand advertising. We strongly believe the future of mobile advertising is click-free. Our platform enables demand partners to authentically serve brand campaigns to highly engaged player audiences. As brands look to shift spend to digital media and advertisers need to innovate recognising changes to third-party tracking and IDFA, immersive ads in mobile games offer brand experiences with robust viewability and better brand recall.”
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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is pleased to announce the launch of Gold Flash ™ a dynamic new slot game developed by Inspired’s Bell-Fruit game studio. Now available in the B3/LBO market, Gold Flash promises electrifying game play and thrilling rewards.
Set on a 4×6 reel set with 4096 ways to wins, Gold Flash is an action-packed slot loaded with exciting features including Free Spins, the Gold Flash Bonus, Fortune Spins and a gamble option.
The game’s standout feature is the bonus choice, triggered by landing 3 to 6 bonus symbols anywhere on the reels during the base game or Fortune Spins. Players can then choose to play up to a maximum of 28 Free Spins or 7 spins in the Gold Flash Bonus with the number of spins offered based on the number of triggering bonus symbols.
During Free Spins, Wild symbols that land apply a multiplier based on their displayed values supercharging wins and Free Spins can be re-triggered for even more chances to win.
In the Gold Flash Bonus, every spin counts. Each spin is guaranteed to land at least 1 collector symbol, with only Collector, Cash and Pot symbols appearing in this round the chances of scoring big wins increases.
Cash symbols can award up to 20x the stake while Pot symbols can trigger one of three exciting prizes, the Minor Pot awards 25x stake, the Major Pot awards 100x the stake and the Mega Pot awards 250x the stake, both symbols appear on all reels across all game modes.
For a different spin on the game, players can activate Fortune Spins via its button. Played at a £2 stake, this mode features only Collector, Bonus, Cash and Pot symbols. Every time a Collector symbol lands, it collects the values of all Cash and Pot symbols on the reels.
Adding an extra layer of excitement is the gamble option, which can be turned on, off or for wins of 5x stake or more. Players are presented with two gamble wheel, the left one can boost winnings by 1.5x, 2x or 3x. While the right one offers a chance to win 3, 4, 5, or 6 Bonus Scatters to trigger the bonus choice. To gamble players, pick a wheel. If the pointer lands on the green segment, the cash value or Bonus Scatters are awarded. If the pointer lands in the red segment winnings are lost, and the player will return to the base game. Once 6 Bonus Scatter are awarded, you can only gamble for cash prizes moving forward.
With its variety of features and thrilling gameplay mechanics, Gold Flash offers players a high-energy slot experience, where every spin counts!
Matthew Crane, UK Market Product Director said “We’re pleased to introduce Gold Flash, a brand new B3 title from the Bell-Fruit game studio. With rich visuals, entertaining gameplay, and two exciting bonus features to choose from, it’s a strong addition to our B3 roadmap we believe players will really enjoy.”
Gold Flash is available in retail now.
The post INSPIRED RELEASES ELECTRIFYING NEW SLOT: GOLD FLASH™ appeared first on European Gaming Industry News.
REEVO, a leading B2B content and aggregation platform in the iGaming industry, is thrilled to announce its latest partnership with Holi, an innovative provider of captivating live games. This collaboration is set to enhance REEVO’s live gaming portfolio, offering operators and players an enriched, immersive gaming experience.
Holi is renowned for its unique approach to live gaming, combining aesthetic appeal with seamless integration. Their GLI-19 certified games, including Holi Bac and Hoo Hey How, are designed to provide a simplified yet engaging gambling experience. By integrating Holi’s offerings, REEVO continues its commitment to delivering high-quality, diverse content to its partners.
Daniel Cuc, Head of Account Management at REEVO, commented: “Partnering with Holi aligns perfectly with our mission to provide exceptional gaming content. Holi’s innovative live games bring a fresh and engaging dimension to our platform, and we’re excited to offer these experiences to our operator partners.”
Inga Vakulcika, CPO of Holi added: “Our partnership with REEVO is expected to unlock many strategic opportunities and drive sustained growth.”
This partnership signifies a step forward in delivering diverse and high-quality live gaming content. Operators and players can look forward to an expanded selection of engaging live games through REEVO’s platform.
The post REEVO Elevates Live Gaming Through Strategic Collaboration with Holi appeared first on European Gaming Industry News.
Central Europe
Number of companies and employees in German games industry falls for first time in years
After years of growth, the number of companies and employees in the German games industry declined in 2025. This was announced today by game – The German Games Industry Association on the basis of data from gamesmap.de in cooperation with Goldmedia. According to the data, the number of companies in Germany that develop and/or publish games has dropped by 4 per cent within the past year, to 910. The boom in start-ups in the games sector, which was set in motion by the introduction of the German Federal Games Funding Programme in 2020, has now completely subsided. Last year’s figures already indicated a clear slowdown. This decline was due in particular to the consolidation of the global games market and the unreliable availability of games funding to date in Germany.
Three times since 2020, there have been months-long suspensions placed on funding applications. Despite the newly registered drop, the number of companies has risen by 46 per cent overall since the initial start of the games funding programme in 2020. Of the 910 present companies, 454 work exclusively in game development and 52 exclusively as publishers. The remaining 404 companies are active in both the development and publishing of games.
‘Last year was another very difficult one for the German games industry,’ says Felix Falk, Managing Director of game. ‘Germany’s international competitiveness was further decreased by the ongoing flip-flopping of the games funding policy, which ran right into the consolidation wave that swept the global games sector. Fortunately, the new federal government has already taken the necessary steps to level the playing field for companies in this country. The future funding budget is to be increased and thus adjusted to actual needs, and applications can be submitted from August onwards. These are crucial growth impulses that are urgently needed. The additional funds will not only give companies more planning security, but also time to implement additional tax breaks for games, as set out in the coalition agreement between the CDU, CSU and SPD. The improved conditions will finally give games companies a boost, which will hopefully soon be reflected in more start-ups and the creation of new jobs.’
The number of employees at games companies in Germany has also declined over the last year. Whereas game developers and publishers employed 12,408 workers in 2024, the current figure stands at just 12,134 – a drop of 2 per cent. As with the number of companies, the employee numbers had previously shown strong growth since the introduction of the games funding programme at the federal level: a rise of 23 per cent from 2020 to 2024. The recent decline indicates that the current conditions for the games industry, which offer limited scope for planning due to the repeated funding application stoppages and significant current funding restrictions, are having an impact on the job market. A year ago, there were still more companies with ongoing projects that were internationally competitive thanks to funding at levels comparable to those in other countries – financing that had stabilised Germany’s game sector, despite the global consolidation wave and a lack of funding certainty for the industry here. The game industry secures a total of over 30,000 jobs in Germany. In addition to jobs in development and publishing, these include, for example, skilled professionals in educational institutions, the media and the public and commercial sectors.
About the data
The data is drawn from a survey carried out by Goldmedia on the basis of entries on gamesmap.de. It was conducted on behalf of game – The German Games Industry Association for the period ending on 12 May 2025.
The post Number of companies and employees in German games industry falls for first time in years appeared first on European Gaming Industry News.
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