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InMobi and AdInMo Partner to Connect Brands and Mobile Gamers
Integration enables advertisers to reach premium mobile gaming audiences with AdInMo’s immersive brand ads
AdInMo, the mobile InGamePlay
Technical integration of the two platforms has been completed and the partnership will enable InMobi to directly offer InGamePlay brand advertising supply to its buy-side clients. The deal will extend its category offering to reach and engage with premium gaming audiences through non-intrusive in-game ads.
AdInMo’s ad units blend seamlessly with the game experience, enabling brands to serve click-free ads and drive authentic audience engagement. AdInMo ads typically achieve 3X higher brand recall rates than other in-game formats as well as significant brand uplift with a campaign seen on average 20-30 times during a single gameplay session.
In a recent study by Pocketgamer.biz 75% of mobile game developers were found to want to use ads that do not interrupt gameplay and risk impacting player engagement. As such, 2021 is set to see rapid growth in this type of non-interruptive in-game ad inventory.
The InMobi Exchange is leveraged by major DSPs across the globe and the integration with AdInMo’s in-game advertising platform will allow the world’s biggest advertisers to programmatically target the vast and diverse mobile gaming audiences across all game genres with highly engaging ads that don’t interrupt gameplay.
“Gaming is a key growth vertical for our team and the highly engaged format makes it a premium advertising channel particularly in the mobile space,” said David Di Angelo, VP of Marketplace Development at InMobi. “The non-intrusive nature of in-game advertising opens up the brand experience for our advertising clients.”
Kristan Rivers, CEO and Co-founder of AdInMo, added, “It’s fantastic to be collaborating with the team at InMobi to grow demand for InGamePlay brand advertising. We strongly believe the future of mobile advertising is click-free. Our platform enables demand partners to authentically serve brand campaigns to highly engaged player audiences. As brands look to shift spend to digital media and advertisers need to innovate recognising changes to third-party tracking and IDFA, immersive ads in mobile games offer brand experiences with robust viewability and better brand recall.”
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Brasil on Track
ODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET
As Brazil’s regulated iGaming market completes its first year under Law 14.790/2023, Oddsgate today announced the launch of Brasil on Track, a strategic platform designed to help operators monitor legislation, understand compliance requirements, and make informed decisions in Latin America’s largest economy.
Brasil on Track provides live tracking of regulatory milestones, market indicators, and operational requirements,
connecting legal updates to their business impact and linking directly to official sources.
Brazil’s regulatory landscape has evolved rapidly over the past year. Law 14.790/2023 introduced clearer frameworks for licensing, taxation, and consumer protection, which accelerated international interest and positioned Brazil among the world’s most closely watched regulated iGaming markets.
According to Brazil’s Ministry of Finance, the sector generated an estimated R$36 billion in gross gaming revenue (January-September 2025) and R$3.3 billion in federal tax revenue over the same period, highlighting the market’s scale and momentum.
Source: Brazil’s Ministry of Finance, 2025.
“The regulation brought by Law 14.790/2023 was a major milestone for Brazil’s iGaming sector,” said Valter Delfraro Junior, Oddsgate’s Director of Regulatory Affairs. “It ended years of uncertainty and provided legal security and operational clarity. This new scenario places Brazil’s gaming industry on par with mature markets, increasing our international competitiveness and attractiveness to global investors and partners.”
During the first year of regulation, operators faced extensive requirements, including federal authorization processes, responsible gambling mechanisms, advertising restrictions, and new tax structures. Oddsgate expects the market to continue expanding throughout 2026, with early adopters well-positioned to benefit from greater credibility and market growth.
“We transform regulation into a practical, continuous guide for operating in Brazil with less risk and more clarity,” said Wagner Fernandes, Chief Marketing Officer at Oddsgate. “Brasil on Track helps teams entering, expanding, or optimizing operations decide with context, not guesswork.”
What “Brasil on Track” includes
– Live tracking of active regulation and pending bills;
– An operational roadmap mapping legal changes to required compliance actions;
– Market intelligence, including player demographics and key market indicators;
– Visibility into tax structures, licensing steps, and market-entry requirements;
– Focus areas include KYC, AML, self-exclusion tools, responsible gambling, and consumer protection requirements.
The post ODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET appeared first on Americas iGaming & Sports Betting News.
Latest News
LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026
SAW is proud to announce the renewal of its international partnership with LEON.bet for the 2026 season, marking another milestone in a collaboration that continues to expand in ambition, reach, and global impact across the esports ecosystem.
More than a sponsorship, this renewed agreement reinforces a partnership built on shared values that extend beyond competition. As a core strategic partner, LEON.bet plays a key role in supporting SAW’s worldwide growth through large-scale content initiatives, interactive fan engagement, and multi-regional campaigns. These efforts include exclusive giveaways, fan rewards, and community-driven activations designed to bring supporters closer to the action than ever before.
LEON.bet’s commitment to esports reaches well beyond its CS2 partnership with SAW. By also collaborating with organizations such as FlyQuest and GamerLegion, LEON.bet demonstrates a long-term vision that spans multiple regions, titles, and competitive disciplines — underscoring its dedication to the sustainable growth of esports on a global scale.
At the heart of this alliance is mutual trust, aligned objectives, and a shared ambition to push boundaries. Together, SAW and LEON.bet will continue to innovate through fresh content, immersive fan experiences, and impactful initiatives that strengthen their global footprint.
As the partnership moves into 2026, both sides are energized to build on past successes and accelerate momentum, delivering even more value to fans and the wider esports community worldwide.
The post LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026
SAW proudly announces its partnership renewal with LEON.bet for the 2026 season – a collaboration that continues to grow in ambition and scale across the global esports landscape.
The renewed partnership solidifies a relationship rooted in values beyond competitive success. As a core strategic partner, LEON.bet powers our worldwide growth through broad-scale content, fan engagement, interactive campaigns, and multi-regional initiatives — including exclusive giveaways, fan prizes, and reward-driven activations designed to bring the community closer to the action.
LEON.bet’s involvement stretches far past its CS2 partnership with SAW, teaming up with FlyQuest and GamerLegion. Their engagement across various regions, games, and disciplines demonstrates a shared vision and long-term commitment to esports’ global future and sustainable expansion.
Our alliance is grounded in mutual trust, aligned goals, and a collective push to go beyond the limits. As partners, we’ll continue innovating with fresh content ideas, immersive fan experiences, and initiatives that strengthen our global footprint.
We’re excited to build on our shared successes with LEON.bet as we move into 2026 with renewed drive, pushing our momentum even further.
The post LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026 appeared first on Americas iGaming & Sports Betting News.
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