Canada
PlayIllinois.com: Sportsbooks hit $450 million for first time
Illinois online and retail sportsbooks collected more than $450 million in wagers in November, setting a fresh record for monthly handle to place fourth among legal sports betting markets in the U.S. It’s a remarkable ascent for a fledgling market that has become the fourth state in history to enjoy a month with more than $450 million in bets, according to PlayIllinois, which offers news and analysis of the state’s gaming industry.
“Illinois’ success is more than just a large population fueling impressive numbers that dwarf smaller states,” said Jessica Welman, analyst for PlayIllinois.com. “Illinois is rivaling markets such as Pennsylvania that are far more mature and just as large, and it’s doing it because the top online sportsbooks in the country are investing heavily in the market and Illinois bettors are responding with an unprecedented fervor.”
Illinois bettors placed a record $451 million in wagers in November, according to “approximate” data released Wednesday by the Illinois Gaming Board. That is up nearly 4% from $434.6 million in October. Only New Jersey ($931.6 million) and Nevada ($609.4 million) — the two oldest legal sports betting markets in the U.S. — and Pennsylvania ($491.9 million) generated more in bets during November 2020.
November’s bets produced $41 million in adjusted gross revenue for the operators, down slightly from the state record $42.2 million in revenue generated in October. Those gains yielded $6 million in state taxes.
Despite a relative leveling from October to November, Illinois’ ascent remains unprecedented. New Jersey did not surpass $450 million in monthly handle until its 17th month after launch. It took Pennsylvania even longer, reaching the mark with $462.8 million in September 2020, 23 months after launch.
Aside from the suspension of the state’s in-person registration requirements, much of what has fueled the market is interest in regional sports, particularly the Chicago Bears and Notre Dame. But the Bears went 0-4 in the month, and without baseball and the NBA Finals, November offered less to bet on than in October. In addition, retail sportsbooks were shuttered in mid-November because of Covid-related restrictions.
That did not slow bettors, though, as the Illinois market showed resilience in the face of obstacles.
“At this point, it makes sense to adjust our expectations up for the market,” said Joe Boozell, analyst for PlayIllinois.com. “The retail market was shut down in November, and this was the first month since the market really heated up in July that the sports schedule was slower than the month before, and yet sportsbooks still made gains. Such resilience shows that Illinois is maturing more quickly than anyone imagined.”
With retail sportsbooks shuttered for the second half of the month, online sports betting accounted for the vast majority of all bets. Specific operator data was not immediately released.
With only five online operators, Illinois is still home to a relatively short roster of sportsbooks. But Penn National’s Barstool-branded app, BetMGM, and Unibet are among those that are expected to launch in Illinois in the coming months, which should give the state a boost.
“Remarkably, Illinois has done all this with just a handful of operators and without some of the best-known brands in the industry,” Boozell said. “The gains will continue to attract operators, and could have Illinois poised to challenge even the largest market in the U.S., so long as the state’s in-person registration requirement remains suspended.”
For more information and analysis on regulated sports betting in Illinois, visit PlayIllinois.com/news.
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayIndiana.com, PlayIllinois.com, PlayNJ.com and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliation to any casino — commercial, tribal, online, or otherwise.
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Canada
Hard Rock Bet Brings World-Class Sports Betting and Online Casino to Ontario
Hard Rock Digital announced the official launch of Hard Rock Bet in Ontario, Canada, marking the company’s first international market expansion and bringing its award-winning mobile sportsbook and online casino platform to players across the province.
Hard Rock Bet enters Ontario with a differentiated offering that combines a premium online sportsbook experience with one of the largest online casino selections in the market, featuring more than 3000 games, including top slots, table games, and live dealer content from leading providers. The platform delivers an intuitive player experience, fast deposits and withdrawals, and parlay wagering across fan-favorite sports from around the world. Ontario players will have access to exclusive Legendary Reward Drops at launch, as well as online Unity Points, which can be redeemed in the Hard Rock Bet Reward Store.
The Ontario launch reflects Hard Rock Digital’s commitment to building a truly local presence in Canada. Hard Rock Bet draws on the legacy of Hard Rock Hotel & Casino Ottawa, which has established itself as a trusted destination in the province. The company has an Ontario-based marketing team and a 24/7 local customer support operation to provide players with around-the-clock service.
“Expanding into Ontario with Hard Rock Bet marks the first time we’ve brought our platform to an audience outside the US. We’re excited to introduce Ontario players to a premium entertainment experience that reflects the energy and service synonymous with the Hard Rock brand. And by investing in local talent, local partnerships, and localized customer support, we’re creating an experience designed specifically for Ontario players,” said Marlon Goldstein, Executive Managing Director & CEO of Hard Rock Digital.
“Hard Rock Hotel & Casino Ottawa has the reputation of bringing people together for amplified entertainment experiences, and we’re excited to see that spirit extend into the digital space. The launch of Hard Rock Bet is a natural next step for the Hard Rock brand in Ontario, and we look forward to building on that connection with guests and players over time,” said Christine Crump, President of Hard Rock Hotel & Casino Ottawa.
The launch will also be supported by connections to Toronto’s iconic music scene, including a collaboration with Canadian artist Choclair that remastered a celebrated 20-year-old track, “Let’s Ride,” to celebrate Hard Rock Bet’s arrival in Ontario.
Hard Rock Bet is available for download via iOS and Android and can also be played on desktop via HardRockBet.ca.
The post Hard Rock Bet Brings World-Class Sports Betting and Online Casino to Ontario appeared first on Americas iGaming & Sports Betting News.
1X2 Network
1X2 Network launches in Alberta iGaming market with seven operators
Supplier says its slot content is live across most tier-one Alberta brands, extending its Canadian footprint to three provinces.
1X2 Network has gone live in Alberta, launching with seven operators in the province’s newly regulated iGaming market.
The supplier said the rollout covers the majority of Alberta’s tier-one brands. It added that its content has secured homepage placement across operator lobbies since the market opened, with Iron Dog Studio’s 3 Hot Chilli Peppers featuring on the homepages of most operators in the province.
The Alberta launch follows 1X2 Network’s existing presence in Ontario and Quebec. The company said Alberta will be treated as a core market for future game releases, with new titles included in its ongoing release schedule for the province.
Kevin Reid, Chief Executive Officer at 1X2 Network, said: “Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey.
“North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”
The post 1X2 Network launches in Alberta iGaming market with seven operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
1X2 Network
1X2 Network goes live in Alberta as North American expansion gathers pace
1X2 Network has deepened its commitment to North America by going live in Alberta, launching with seven operators in the province’s newly regulated iGaming market. The rollout spans the majority of Alberta’s tier-one brands and reinforces the supplier’s decision to make the region a primary focus for the year ahead.
Since the market opened, 1X2 Network content has secured prominent homepage placement across operator lobbies, giving its studios immediate visibility with Albertan players from day one. Leading the way is Iron Dog Studio’s 3 Hot Chilli Peppers, the network’s flagship title, which currently features on the homepages of most operators in the province.
The launch builds on the momentum 1X2 Network has established in Ontario and Quebec, where its content has resonated strongly with local players. On the back of that success, the supplier has confirmed Alberta as a core market for all future game releases, ensuring new titles reach Albertan players as part of its ongoing release schedule.
Alberta represents the latest step in a wider North American growth strategy, with its Canadian presence now spanning three provinces.
Kevin Reid, Chief Executive Officer at 1X2 Network, said: “Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey.
“North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”
The post 1X2 Network goes live in Alberta as North American expansion gathers pace appeared first on Americas iGaming & Sports Betting News.
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