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Kia Revs its Engines for LEC 2021

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The Automotive Partner of the LEC will continue to drive the action in 2021

We are pleased to announce that the LEC will once again team up with Automotive Partner Kia for the 2021 season.

The South Korean car manufacturer has been a steadfast supporter of the League of Legends European Championship since 2019, with the renewal marking the brand’s third year as a main partner for the LEC. Kia has had a presence at the LEC studio over the past year, allowing us to create some spectacular content for LEC fans. This year, Kia returns, sporting a revitalised look, with a fresh new logo.

“Through our renewed partnership with LEC, one of the world’s premier esports tournaments, we look forward to actively engaging with and introducing the new Kia brand to global esports fans. We are especially excited to see our recently revealed new corporate logo appear in the League of Legends in-game map, Summoner’s Rift,” says Michael Choo, Head of Brand Experience Team at Kia.

Looking back, it’s clear that our partnership with Kia has resulted in some fantastic video content for LEC fans. The musical stylings of LECtronic kept us tapping our feet with high production value music videos, while Mediocre Rap Battles had us laughing (and cringing) along with some of our favourite LEC players throughout the year.

All of this amazing content was made possible due to our partnership with Kia, and we’re excited to share even more with LEC fans over the next 12 months. In just a few short days we’ll be celebrating the start of the 2021 Spring Season, as our 10 teams get ready to face off on Summoner’s Rift. Tune in this weekend to catch all the matches – and see if you can spot Kia’s new look branding amidst the action.

“We are humbled to see Kia coming back to the LEC for the third year in a row, and to see the LEC among its prestigious portfolio of partnership properties, such as the Australian Open and FIFA,” says Alban Dechelotte, Head of Sponsorships & New Business EU Esports at Riot Games. “Most notably, we are thankful for Kia’s trust in the LEC to be a springboard for their core values of change and innovation, especially in this pivotal year for the automotive manufacturer.”

“We cannot wait to see how this new positioning will fuel the creativity of our on-air talent team,” he says.

In addition to sponsoring new content drops, Kia will be looking to enhance the LEC experience through community activities. Keep an eye out for updates on this aspect of the partnership in the coming weeks.

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S8UL partners with AMD ahead of Esports World Cup 2026 campaign

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AMD Ryzen and Radeon hardware will be used across S8UL’s esports, streaming and creator workflows as the Indian org ramps up its EWC push.

S8UL has signed a strategic partnership with Advanced Micro Devices (AMD) ahead of its Esports World Cup (EWC) 2026 campaign, as the Indian esports and gaming content organization targets further international expansion.

Under the agreement, AMD will equip S8UL’s players and creators with AMD Ryzen™ AI 400 Series processor-based PCs, AMD Ryzen™ 9000 Series processors, and AMD Radeon™ RX 9000 Series graphics cards for gaming, streaming, content creation and general productivity.

The deal lands as S8UL prepares for EWC 2026 after being selected for the Esports World Cup Foundation’s Club Partner Program for a second consecutive year. The organization said it has already secured qualification spots in Apex Legends, Chess, Fortnite, Honor of Kings, and Trackmania, while continuing to pursue additional slots in other titles. The partnership also follows S8UL onboarding Campa Energy as the Title Sponsor for its EWC 2026 campaign.

“S8UL has always focused on both competitive success and content creation. As we prepare for the Esports World Cup, AMD’s technology will support our players and creators across competition, streaming and content production. We’re excited to work together as we continue to grow our presence globally,” said Animesh ‘Thug’ Agarwal, Co-Founder and CEO, S8UL.

“India’s gaming ecosystem is expanding beyond competition, with creators playing an increasingly important role in how communities connect and grow,” said Vinay Sinha, Managing Director, Sales, AMD India. “Organizations like S8UL are helping shape that evolution, and we’re excited to support their players and creators with AMD technology as they continue to engage gaming and creators’ communities in India and around the world.”

EWC 2026 is scheduled for July 6 to August 23, with the Esports World Cup organisers stating it will feature more than 2,000 players and 200 clubs from over 100 countries competing for a $75 million prize pool.

The post S8UL partners with AMD ahead of Esports World Cup 2026 campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Esports Awards adds player-voted EWC Players’ Choice Award, extends Esports Foundation deal

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The Esports Awards and the Esports Foundation (EF) on June 18, 2026, announced a three-year extension of their partnership through 2028 and introduced a new player-voted honor, the EWC Players’ Choice Award. The announcement was made in London, with voting tied to Esports World Cup (EWC) 2026 in Paris.

The EWC Players’ Choice Award will be decided exclusively by professional esports players. According to the announcement, competitors attending EWC 2026 will vote in person, while a secure digital voting platform hosted by the Esports Awards will allow participation from additional eligible players and clubs.

Eligibility requires players to have competed in at least one qualifying S, A or B-Tier tournament during the official competitive season. Players will not be able to vote for themselves or teammates, with the Esports Awards overseeing the process.

“The talent and innovation of our sector should be getting the exposure it deserves.,” said Michael Ashford, CEO of the Esports Awards. “The Esports Foundation has done an incredible job in generating mainstream attention, and industry exposure outside of the standard circuit. Our partnership has enabled us to expand our operations and footprint and it’s through our continued collaboration that I hope we can bring the Esports Awards to the global community, and provide the industry with better visibility all year round.”

The Esports Awards also confirmed its 2026 ceremony will take place in the United States, starting what it described as a rotating host city model featuring “previously unvisited destinations.” The event previously staged its 2024 awards ceremony and the 2025 Decade Awards in Riyadh, Saudi Arabia as part of the Esports World Cup program.

EWC 2026 is scheduled for Paris from July 06 through August 23, 2026, with more than 2,000 players and 200 Clubs from over 100 countries set to compete in 25 tournaments across 24 games. Voting for the EWC Players’ Choice Award will run from July 1 through August 18, 2026, with the winner to be revealed during the Esports Awards ceremony later this year. The Esports Awards said additional details about its 2026 event will be announced in the coming weeks.

The post Esports Awards adds player-voted EWC Players’ Choice Award, extends Esports Foundation deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ENC 2026 chess qualifiers wrap as 82 nations and territories make the field

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The Esports Foundation (EF) has completed the online regional qualifiers for the Chess tournament at the Esports Nations Cup 2026 (ENC), scheduled to debut in Riyadh, Saudi Arabia, from November 2-29, 2026.

EF said the 128-player chess field is now largely set. 64 players from 64 countries and territories received direct invitations via official Champions Chess Tour (CCT) rankings at the end of May, while 61 players qualified through online regional events operated by Chess.com across North America, South America, Africa, Western Europe, Eastern Europe, Middle East/India/Central Asia, and East Asia/Southeast Asia/Oceania.

A further slot was awarded to Amani Alazmi (Kuwait) via the Host Region Wildcard as the next highest-placing competitor from the host region. Two Wildcard Solidarity slots for underrepresented regions remain and will be announced at the end of August after all ENC qualifiers are completed. With qualifiers concluded, EF said at least 82 countries and territories will be represented in chess at ENC 2026.

EF highlighted that Jamaica, Paraguay, Singapore, South Africa, Tajikistan, Tunisia, and Turkmenistan each secured two qualifying slots despite not receiving a direct invitation. Honduras, Mexico, El Salvador, Venezuela, Morocco, Nigeria, Algeria, Jordan, Australia, and New Zealand secured one slot each.

The chess competition runs November 2-8. EF said the event will open with a round-robin group stage featuring 16 groups of eight players, before moving to a 64-player single-elimination playoff bracket. The full list of qualified players and nations is available on the ENC website’s chess page.

The post ENC 2026 chess qualifiers wrap as 82 nations and territories make the field appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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