eSports

Fnatic Announces Multi-Year Partnership with Jack Link’s To Power Gamers Through Their Grind

Published

3 years ago

January 19, 2021

Reading Time: 2 minutes

Leading esports organisation Fnatic, today announced a multi-year partnership with Jack Link’s, a global leader in branded protein snacking and the world’s largest meat snacks manufacturer.

After a successful activation in 2019, Fnatic and Jack Link’s EMEA have teamed up again to enable gamers across Europe to power through their grind without compromising taste or nutrition. By having access to Fnatic’s massive network of fans and players, this partnership will allow Jack Link’s to expand its reach across EMEA and establish the brand as the primary protein snack for gamers.

Fnatic and Jack Link’s will work together to give gamers, whether beginners or competing on the world stage, the tools they need to achieve their personal goals. From providing plenty of the high protein Jack Link’s products, through to the development of content, in-game activations, online and physical tools as well as story-telling from the pros, every aspect of this partnership will be centred around enabling gamers to power through their grind.

Selecting Jack Link’s as Fnatic’s first global snack partner represents the company’s continued commitment to maximising and enhancing esports performance, while prioritising the health and wellbeing of its players. The Jack Link’s logo will be featured across the right sleeve of all Fnatic team jerseys immediately, and across the right sleeve of the retail jersey from May.

“In fast-paced online competition, gamers need a consumable respite that gives them the energy to get through their grind,” said Neil Walker, Partnerships Manager at Fnatic. “At Fnatic, we have a performance-first philosophy to ensure gamers are always playing at their best. All of Jack Link’s snacks are made with 100% beef, are high in protein and have less than 80 kcal per serving.”

Gamers have a reputation for snacking on sugary, greasy food that lacked nutrition which often results in an adverse impact on their performance. This collaboration unlocks gamers’ full potential by providing them with the quality, protein-rich fuel needed to power through intense gaming sessions, and play to their maximum potential.

“When it comes to nutrition, we are actively encouraging our players to eat in a way that will improve their performance in competitive games,” said Jens Hofer, Performance Director at Fnatic. “Providing them with snacks is extremely important, especially considering how long and intense gaming can be. A high protein, no-nonsense type of snack like Jack Link’s is the best option for us.”

Jan Pieter Schretlen, Managing Director Jack Link’s EMEA, said that snacking while gaming is an exciting area for the brand. “Our products are the perfect snack, no matter if at home or on the go, at work or during leisure time activities such as gaming. Beef Jerky is a natural source of protein, giving lasting energy and hence supports endurance.” He continued in saying, “we want to be a true partner, supporting gamers on all levels and building relationships both in competitive as well as amateur gaming.”

eSports

North Star Network Acquires Um Dois Esportes

Published

1 day ago

April 26, 2024

GamingAmericas.com

north-star-network-acquires-um-dois-esportes

North Star Network has acquired Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020.

Julien Josset, co-founder of North Star Network, said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”

NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

Rafael Mello, Director of GRPCOM, said: “We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions. We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

Alona Shevtsova

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

Published

3 days ago

April 24, 2024

GamingAmericas.com

l&g-esports-team-founded-by-alona-shevtsova-won-the-national-dragon-ec-cup-tournament

Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.