Canada
PointsBet Becomes Official Gaming Partner for the Detroit Red Wings and Little Caesars Arena
The Detroit Red Wings have entered into a strategic multi-year partnership with PointsBet, a premier global sportsbook operator and provider of a market-leading sports wagering app. The partnership, designed to enhance fan engagement and game-day excitement, includes the rebranding of Sports & Social Detroit at Little Caesars Arena to the PointsBet Sports Bar. Expected to be operational in 2021, the PointsBet Sports Bar will offer a full-service food & beverage menu, high-definition televisions, live betting odds, special guests, unique programing, VIP access and fun gaming promotions.
“Our fans will enjoy the lively atmosphere of the PointsBet Sports Bar and the energy this partnership will bring to the game-day experience in and around Little Caesars Arena,” said Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc. “We are proud to deepen our relationship with PointsBet and we look forward to creating dynamic experiences for our fans.”
The partnership also features television broadcast-visible virtual signage just inside the blue lines, as well as LED PointsBet signage and branding throughout Little Caesars Arena during Red Wings home games. PointsBet will also have a sponsored presence on the Red Wings’ digital platforms, the Detroit Red Wings Radio Network, be integrated into The District Detroit mobile app and be regularly featured on The Word on Woodward, a twice-weekly live streaming show that airs on the Red Wings and Tigers channels.
PointsBet was named the official gaming partner for the Detroit Tigers last July.
“We are thrilled to extend our relationship with the Ilitch organization and announce this partnership with the Detroit Red Wings, a very proud and storied NHL franchise with an extremely passionate fanbase,” said Johnny Aitken, CEO of PointsBet USA.
Originally founded in Australia, PointsBet made its U.S. debut in January 2019. PointsBet features a fully compliant and easy-to-use app, providing bettors with fast and seamless legal access to the most markets for wagering in the world. Powered by PointsBet’s proprietary technology, PointsBet is the only U.S. provider of the revolutionary PointsBetting product, which rewards players exponentially the more correct their wager is. PointsBet is expected to release its market-leading sports wagering app for sports bettors within Michigan in early 2021, pending regulatory approval.
“We now have the unique opportunity to work closely across both the Red Wings and Tigers, and we look forward to leveraging our competitive advantage of owning our technology environment from end to end to implement engaging product innovation and personalized offerings to complement our app’s market-leading speed,” added Aitken. “PointsBet offers the most betting options in the world on NHL and MLB games via our unique PointsBetting product, and we are excited to unveil a deep and differentiated betting option into the great state of Michigan.”
Those interested can currently participate in the company’s free-to-play challenge, the PointsBet Pick 6, a contest-style game that allows sports fans across the country to experience PointsBet’s premier service and technology while presenting an opportunity to win $25,000 every week.
SOURCE PointsBet
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Canada
INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA
Incentive Games has announced a new partnership with Loto-Québec, the Crown corporation of the Government of Québec responsible for the province’s lottery, casino and online gaming operations and the sole legal gaming operator in the region.
The agreement, delivered through Incentive Studios, the real-money gaming division of Incentive Games, allows Loto-Québec to access the studio’s expanding portfolio of real-money Crash and Arcade titles, bringing fresh and innovative gameplay experiences to players across Québec.
As Incentive Games’ first client in Canada, Loto-Québec will roll out a curated selection of Incentive Studios’ real-money Crash games. These titles feature distinctive bonus mechanics and fast-paced gameplay designed to appeal to modern regulated-market audiences.
The games are being supplied to Loto-Québec via the Light & Wonder platform, building on Light & Wonder’s existing partnership with Incentive Games and enabling a smooth and efficient launch of Incentive Studios’ content.
This collaboration represents a significant step forward for Incentive Games, providing a strategic entry point into the Canadian market while further strengthening its reputation as a trusted global supplier of real-money gaming content. For Loto-Québec, the partnership supports its ongoing commitment to offering high-quality, fully regulated gaming entertainment to players in the province.
Commenting on the partnership, Ahmed Baker, Chief Commercial Officer at Incentive Games, said:
“Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator with a strong focus on responsible play and premium entertainment. We’re excited to introduce our real-money Crash games to Québec and showcase how our game design approach delivers something genuinely fresh and engaging for players in the region.”
The first real-money titles from Incentive Studios’ portfolio are now live with Loto-Québec, with additional launches planned throughout 2026.
The post INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ahmed Baker Chief Commercial Officer at Incentive Games
Loto-Québec Partners with Incentive Games for Rollout of Real-Money Games in Québec
Incentive Games, a B2B gaming studio focused on real-money and free-to-play games, has revealed a new collaboration with Loto-Québec, the crown corporation of the Québec Government that oversees the province’s lottery, casino, and online gaming services, the sole legal gaming option in the region.
Provided by Incentive Studios, the real-money gaming arm of Incentive Games, the agreement allows Loto-Québec to tap into Incentive’s expanding collection of Crash and Arcade real-money games, offering exciting gaming experiences to players throughout Quebec.
Loto-Québec, Incentive Games’ initial client in Canada, will launch a range of real-money Crash games from Incentive Studios in its market, giving users access to innovative titles with unique gameplay mechanics and bonus features. The games are provided to Loto-Québec through the Light & Wonder platform, enhancing Light & Wonder’s current collaboration with Incentive Games and facilitating a smooth launch of Incentive Studios’ offerings.
The collaboration offers Incentive Games access to the Canadian market while enhancing the firm’s reputation as a reliable real-money gaming provider worldwide. It further endorses Loto-Québec’s dedication to providing top-notch regulated gaming entertainment.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec. We’re excited to introduce our real-money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
Incentive Studios has launched its initial real-money games with Loto-Québec, and additional ones are set to release throughout 2026.
The post Loto-Québec Partners with Incentive Games for Rollout of Real-Money Games in Québec appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA
Incentive Games, a B2B games studio specialising in both real-money and free-to-play games, has announced a new partnership with Loto-Québec, the crown corporation of the Government of Québec responsible for the province’s lottery, casino and online gaming operations, the only legal gaming offering in the province.
Delivered through Incentive Studios, the real-money gaming division of Incentive Games, the agreement enables Loto-Québec to access Incentive’s growing portfolio of Crash and Arcade real-money titles, bringing innovative gameplay experiences to players across Quebec.
As Incentive Games’ first client in Canada, Loto-Québec will introduce a selection of Incentive Studios’ real-money Crash games to its market, providing users with access to new titles with distinctive bonus features and gameplay mechanics. The games are made available to Loto-Québec via the Light & Wonder platform, building on Light & Wonder’s existing partnership with Incentive Games and supporting a seamless roll out of Incentive Studios’ products.
The partnership provides Incentive Games with a gateway into the Canadian market while strengthening the company’s position as a trusted real-money gaming supplier, globally. It also supports Loto-Québec’s commitment to delivering high-quality regulated gaming entertainment.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec. We’re excited to introduce our real-money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
The first real-money titles from Incentive Studios’ portfolio are now live with Loto-Québec, with more to follow throughout 2026.
The post INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA appeared first on Americas iGaming & Sports Betting News.
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