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AdInMo strengthens its senior team with COO and VP Engineering appointments

Published

3 years ago

January 12, 2021

Reading Time: 2 minutes

AdInMo, the InGamePlay brand advertising platform, today announced two senior appointments, with Joanne Lacey joining as Chief Operating Officer and Konstantine Rybnikov as VP Engineering.

As well as overseeing operations at AdInMo, Lacey will be responsible for driving awareness of the mobile adtech company and help deliver the company’s commitment to enabling a developer-first monetization channel. She will also lead AdInMo’s industry engagement programme working with advertisers and other stakeholders to establish a scalable measurement of trusted brand ads.

Lacey brings over two decades of mobile industry experience to the AdInMo team and joins from global trade body, Mobile Ecosystem Forum (MEF), where she spent eight years as COO and sat on their Global Board. During that time, she was instrumental in delivering numerous industry programmes, including Future of Messaging and Trust in Personal Data & Identity. She will remain an industry advisor at MEF.

Joanne has previously held various senior marketing and operational roles at mobile games technology and publishing companies, including deltaDNA, Player X and I-play. Having helped established mobile games as a new gaming format (joining Digital Bridges in 2000 in the days of WAP, SMS & Java gaming) she is well placed to help AdInMo establish immersive InGamePlay advertising as a new mobile advertising ad category.

AdInMo has also appointed Konstantine Rybnikov as VP Engineering. Rybnikov will be responsible for leading the company’s SDK development and mobile optimised platform.

Prior to joining AdInMo, Rybnikov held senior development positions at a range of startups and digital advertising companies, including SoundFlow and ThoughtLeadr delivering real-time ads based on OpenRTB and direct campaigns. Rybnikov, who co-founded tech hotspot Kyiv’s Functional Programming Community, bolsters the tech team at AdInMo working alongside AdInMo’s Chief Technology Officer, Chris Wright, who invested in AdInMo after his game analytics company, deltaDNA, was acquired by Unity Technologies.

Kristan Rivers, CEO, AdInMo, said: “We’re delighted that Joanne and Kon have joined our team at this key growth period for AdInMo.

“Joanne is someone I’ve been lucky enough to work with at both Player X and I-play and have always appreciated the strategic focus she brings to every role. AdInMo’s team ramped up significantly in Covid times and having a powerhouse of industry knowledge and a management team that’s worked together several times is a unique advantage.”

Joanne Lacey, COO, AdInMo, added: “I started in the mobile games industry 20 years ago and it’s wonderful to be back home. Being at the start of establishing a new tech category is always exciting and InGamePlay brand advertising is a channel with huge potential given the exponential growth of mobile games in recent years. AdInMo is at the forefront of a new shift in digital marketing and I’m excited to join the management team to help us achieve scale.”

Chanced.com

Optimove Expands its Leading CRM Marketing Offering to iGaming Sweepstakes Companies

Published

10 hours ago

May 28, 2024

GamingAmericas.com

The #1 CRM Marketing Solution for iGaming and Sports Betting expands its offering to supercharge personalization, contestant loyalty, and brand growth in the rapidly growing iGaming Sweepstakes sector. Secured The Money Factory, MyPrize, and Chanced.com as clients

Optimove, the #1 CRM Marketing Solution for the iGaming and Sports Betting sector, announced the expansion of its offering with a turnkey solution to support iGaming Sweepstakes operators. Optimove is the CRM marketing leader for Online Casinos, Sportsbooks, and Lottery. With this new offering, Optimove is announcing three new Sweepstakes clients: The Money Factory, MyPrize, and Chanced.com.

iGaming sweepstakes companies provide platforms for online contests and giveaways, offering contestants the chance to win prizes through various games and promotions. They facilitate engaging experiences and reward players for their participation.

Drawing on its expertise as the premier CRM Marketing Solution in the iGaming and Sports Betting industry, Optimove empowers Sweepstakes companies to enhance contestant experiences, cultivate loyalty, boost retention rates, and maximize player lifetime value through advanced AI-driven marketing campaigns that start with the player. Optimove is trusted by four out of the top five operators in the US, as per the 2024 EGR US Power Ranking.

Optimove’s CRM Marketing Solution empowers Sweepstakes companies with key capabilities:

Advanced marketing AI: Providing AI-driven Insights, Creation, and Orchestration for better contestant understanding, streamlining content creation, and optimizing hundreds of multichannel campaigns seamlessly for enhanced personalized experiences across channels and touchpoints.
Personalization of web and app experiences: Serving personalized content and product recommendations across all digital touchpoints with Opti-X, Optimove’s Digital Experience Platform (DXP), combining business rules with over 20 AI models.
Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-contestant view.
Dynamic real-time marketing: Combining sophisticated modeling and rich historical data with the speed and relevancy of real-time data to create powerful segments and swiftly respond to contestants’ actions with personalized messages in real-time across all marketing channels.
A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.

“The iGaming sweepstakes sector is experiencing unprecedented growth and heightened competition, making it essential for companies to foster contestant loyalty and deliver highly personalized experiences,” said Tomer Imber, Senior Director of Sales at Optimove. “Drawing upon our extensive experience and expertise as the leading CRM Marketing Solution in iGaming and Sports Betting, we’re excited to introduce our solution to Sweepstakes operators which will bolster how sweepstakes operators engage with contestants, driving enhanced loyalty and maximizing lifetime value. We’re honored to welcome The Money Factory, MyPrizes, and Chanced.com as our inaugural clients in this domain.”

Gaming

Galaxsys Launches Cosmic Game Themes

Published

11 hours ago

May 28, 2024

George Miller

Reading Time: 2 minutes

Galaxsys continues to boldly go where no games studio company has before with the release of two Cosmic Game Themes.

Galaxsys, a games studio renowned for its high-energy games that cater to players seeking quick wins and unique experiences, is about to transport players to a Galaxy Far, Far, Away with the upcoming Starlight & Cosmo Saga games releases, each offering a distinct and captivating gameplay.

“Starlight” is a comet-themed experience that offers a unique twist to traditional crash games. Players place their bets, and as the failing star streaks across the screen, the odds of winning increase. The challenge is to cash out your winnings before the falling star disappears, offering players the thrill of quick wins and chasing the comet’s tail. Other unique features over other crash games include Starry Boost, which can pop up multiple times, and instantly increase the odds by a specific amount and Freezing Bonus, which fixes player’ winnings.

“Cosmo Saga” is a unique puzzle game and an alternative take on the popular Candy Crash game. It’s a one-of-a-kind and unique experience where players create combinations by skillfully maneuvering elements across the gaming board. It is an interactive stellar board game that challenges the player to make combinations of the same elements by changing their positions on the game board to win with the highest possible odds. Once a successful combination is made, the elements blast and random odds appear. After the elements blast into the opened cell of every disappeared element, a new randomly generated element falls from the above, which can make a new winning combination and blast again.

Vigen Safaryan, the Chief Product Officer of Galaxsys, who has spearheaded the development of Starlight and Cosmo Saga, said, “We are always looking to warp-drive our games at the speed of light, to provide fun, engaging, relevant, and cosmic play. Starlight, a Crash Game, and Cosmo Saga, a unique puzzle game, include all our key player engagement features, and unique game mechanics such as the Bonus Games, Auto Bet, and Freezing Bonus enjoyed by casino players looking for galactic game experiences.”

The post Galaxsys Launches Cosmic Game Themes appeared first on European Gaming Industry News.

Blockchain

Rivalry Expands Crypto Native Experience With Token Launch in H2 2024, Web3 Product Enhancements

Published

11 hours ago

May 28, 2024

GamingAmericas.com

rivalry-expands-crypto-native-experience-with-token-launch-in-h2-2024,-web3-product-enhancements

Blockchain-Based Product to Position Rivalry Within Fast-Growing Crypto Gambling Segment, Drive Product-Market Fit Among Digitally Native Bettors with Increased Functionality and User Experiences

Rivalry, the leading sportsbook and iGaming operator for Gen Z, revealed Rivalry Token, a native crypto token on the blockchain to add increased functionality, economics, and user experiences across the company’s product suite, continuing Rivalry’s track record of innovation in online betting. The launch of Rivalry Token, anticipated to arrive in H2 2024, represents one of several forthcoming initiatives to position Rivalry in the crypto gambling market and better serve its core audience of 30-and-under bettors.

“Online gambling is the latest web-based consumer category being increasingly disrupted by blockchain technologies with greater speed, access, and functionality than their legacy counterparts,” said Steven Salz, Co-Founder and CEO, Rivalry. “Tech-savvy bettors are leading a behavioral shift towards more experiential and crypto-enabled gambling experiences that are taking wallet share from incumbents at an accelerated rate.”

“Rivalry is well-positioned to access the growth opportunity in crypto with a proven product set, a brand entrenched in internet culture, and a captive audience of digitally native users that are driving this economic renaissance,” Salz added. “The launch of Rivalry Token, alongside a broader expansion into cryptocurrencies, strengthens our product-market fit among an under-30 audience and positions us competitively to capture a meaningful share of this fast-growing segment of the market.”

Rivalry Token will be integrated within Rivalry’s product suite – from sportsbook to casino and more – with built-in properties to enhance the customer experience from end-to-end. Users can earn tokens through site activity such as betting and referring friends, which can be used on Rivalry to boost odds, participate in jackpots, and more to be detailed in the future. Rivalry Token will also be available on several to-be-announced crypto exchange platforms, trading under $RVLRY.

Rivalry Token creates a new dynamic relationship between player and house where every sports wager and casino spin, win or lose, is rewarded with a decentralized asset that can accrue value alongside player activity on Rivalry. The company expects its token will drive a meaningful increase in player engagement, loyalty, and advocacy by establishing more positive economic alignment and enabling customers to actively participate in product success.

Rivalry has today launched a pre-farming campaign where users can begin accumulating an interim currency through site activity and eventually social media which will be converted into Rivalry Token during the token generation event in H2 2024. Additionally, tokens will be distributed to all Rivalry accounts based on historical activity, rewarding loyal customers and creating a substantial reactivation opportunity for churned users.

Rivalry will also soon be adding greater support for other cryptocurrencies on its platform, allowing users to more easily bet with Bitcoin, Ethereum, Dogecoin, and other major cryptocurrencies. This will enable Rivalry to access a fast-growing audience gambling with crypto that is estimated to account for up to one quarter of global betting handle.

Following the official launch, Rivalry Token will be available for players to use on Rivalry in all of the company’s active markets excluding Ontario and Australia.

The company will release more information about Rivalry Token throughout the coming months, including commercial partners, token economics, and more.