Andrew Porter

4ThePlayer.com closes independent funding round and looks to the US!

Published

4 years ago

January 8, 2021

4ThePlayer.com today announced they have completed a funding round from private industry individuals. Ensuring they remain independent and enabling them to develop and release further top performing and innovative player-centric games.

The seven-figure sum was raised from the founders and a small group of industry individuals including Daniel Burns Leading M&A specialist, Gil Rotem former Group Director of Gaming Strategy at Bet365, Ian Chuter former COO of Ladbrokes Coral,
Quentin Stott CEO of Reflex Gaming and Steve Schrier former CCO at Scientific Gaming Digital.

Andrew Porter, founder and CEO of 4ThePlayer.com, said

“We are delighted we have completed this investment; we are continually creating exciting game concepts and the funding will allow us to bring them all to fruition over the next few years. Plus we will double down on our operator and player focused engagement. We can’t wait to show you our latest innovations!“

Chris Ash, co-founder and Business Development Director of 4ThePlayer said

European Gaming Congress 2024 (Warsaw, Poland)

“We are extremely excited that such a talented and experienced group of individuals have joined us on the 4ThePlayer journey. We look forward to drawing on their expertise and input as we take the business forward. 2021 is going to be an exciting year for 4ThePlayer.com as we look to expand into the US!”

The UK-based startup was co-founded by Andrew Porter, Chris Ash, Thomas Scalzilli and Henry McLean to create player-centric games that enhance the iGaming industry and champion the player! The team has vast industry experience previously working at Ash Gaming Ltd, which was founded by Chris Ash, before being later sold Playtech PLC.

To date, 4ThePlayer.com has released seven innovative games including top-performing 9k Yeti and 6 Wild Sharks. As well as two crypto gaming-inspired titles, 100 Bit Dice and 1000X BUSTA. Their latest game 123 BOOM! featuring record breaking explosive wins was recently released via Relax Silver Bullet.

Their innovations include BIG REEL PORTRAIT MODE, a new gameplay mode that better utilises the screen in mobile portrait play, as well as the industry pioneering ‘slot balance infographic‘ that assists players in making an informed game choice. These are in addition to the many in-game mechanics that all create never been seen before entertainment experiences.

4ThePlayer

Gaming Realms Signs Distribution Deal with 4ThePlayer

Published

4 years ago

September 30, 2021

GamingAmericas.com

Gaming Realms has signed a commercial deal with 4ThePlayer.com, a mobile-first gambling games developer.

The deal will see 4ThePlayer games integrated onto Gaming Realms’ platform for distribution in the US. This is the first deal of its kind for the London-listed company.

In a statement, Gaming Realms said 4ThePlayer has a growing portfolio of games that align closely with its own Slingo portfolio and by the end of November it expects to have integrated the first game into the platform, followed by four or five further games in 2022.

“We are very excited to be adding a new revenue line to our business by building a selection of 4ThePlayer.com’s games into our platform,” Michael Buckley, executive chair of Gaming Realms, said.

“Their portfolio of games complements Gaming Realms’ own Slingo content, and their decision to partner with us highlights the strength of our distribution network in the US.”

4ThePlayer was founded in 2018 by Andrew Porter and Chris Ash, a Gaming Realms director. Chris Ash will now retire as a director of Gaming Realms due to the potential for conflicts of interests arising from the new partnership.

“Chris joined the board back in 2019 and has provided valuable guidance and strategic advice to the executive management, which has helped to scale our licensing business,” Buckley said.

“Given Chris is a significant shareholder of 4ThePlayer, it is right that he steps down from the Board of Gaming Realms in line with our good corporate governance practice.

“On behalf of the company, I would like to thank Chris for the important contribution he has made to our success.”