Central Europe
Playson gears up for German market entry with Ously Games
Supplier nets social casino deal with exciting regional brand
Casino software developer Playson has announced an agreement to launch its content with the German social casino operator, Ously Games.
The deal will allow an immersive selection of Playson games, including Buffalo Power: Hold and Win, Zeus: Thunder Reels and the recent hit Solar King, to be integrated with SPINARENA, Ously Games’ social casino brand. Their own backend solution “seriOUSLY1.0” significantly enhances the gaming experience and sets new technological standards.
The comprehensive agreement demonstrates the provider’s strong ambitions to gain a major foothold within the newly regulated German market, which is set to open in 2021. Playson’s slots meet all of the technical requirements set out by the territory’s new regulatory framework, with the acclaimed real-money offering being made available to players in the new year.
The deal caps a highly successful year for the innovative content developer, which has extended its commercial reach across regulated markets in both Europe and Latin America.
Blanka Homor, Sales Director at Playson, said: “We are delighted to partner with Ously Games, which has established itself as a leading social casino within what is set to be a key jurisdiction in 2021.
“We feel confident that Playson’s stable of titles will perform strongly with SPINARENA’s players, and plan to continue executing our ambitious commercial plans for the German market in the coming months.”
Christian Sauer, Head of Acquisition at Ously Games, said: “We’ve signed a range of top class providers and SPINARENA will take social casino to the next level. We are thrilled to get another major player such as Playson on board.
“Playson’s top-quality content undoubtedly merits the multitude of accolades it has received from across our industry, so it is fantastic to be teaming up with the premium games studio.”
Powered by WPeMatico
Central Europe
NOVOMATIC once again honored with the “Business Superbrands Austria Award”
The world’s largest independent brand evaluation organization, Business Superbrands Brand Council, has once again recognized NOVOMATIC as one of Austria’s strongest brands for the year 2024/2025.
The prestigious award is given to brands that have built up an outstanding image in their market segment and clearly stand out from their competitors. After a pre-selection by the credit rating service provider Bisnode D&B, an independent panel of experts decides on the awarding of the title. NOVOMATIC’s exceptional brand strength and innovative power were convincing and underlined our success on both the domestic and international markets.
Stefan Krenn, Executive Board Member of NOVOMATIC AG, accepted the award from András Wiszkidenszky, Superbrands Regional Director, and emphasized: “This award underlines our strong market position and the continuous pursuit of innovation and excellence in the international gaming industry. At the same time, it is a sign of appreciation for the extraordinary commitment of our employees, who contribute to the success of the NOVOMATIC brand every day.”
András Wiszkidenszky added: “The Superbrand award underlines the economic appeal of the NOVOMATIC brand. Congratulations on the outstanding brand management and strong positioning that have made NOVOMATIC one of the strongest brands in Austria.”
The post NOVOMATIC once again honored with the “Business Superbrands Austria Award” appeared first on European Gaming Industry News.
Central Europe
DSWV further expands its network: performanceLiebe and Kerberos Compliance become new partners
The German Sports Betting Association (DSWV) is pleased to announce the addition of two new partners as of December 2024: performanceLiebe and Kerberos Compliance. With this step, the association is underlining its commitment to an innovative and future-oriented sports betting industry.
“We are very pleased that performanceLiebe and Kerberos Compliance have joined.”says DSWV President Mathias Dahms.
“Both companies ideally complement our partner network and offer our members valuable services. With their expertise, we can further strengthen the competitiveness of the German sports betting industry.”
Rainer Naranjo, Managing Director of performanceLiebe emphasizes: “We see the collaboration with the DSWV as a great opportunity to use our expertise in link building for the sports betting industry. Through targeted search engine optimization measures and the creation of relevant backlinks, we can help to increase the visibility of DSWV members.”
Christian Tsambikakis, Managing Director of Kerberos Compliance, adds: “Compliance with the complex money laundering regulations is of central importance for companies in the sports betting industry. We look forward to contributing our expertise to the cooperation with the DSWV and helping its members to meet their compliance requirements even more efficiently and reliably.”
performanceLiebe is the leading link building agency since 2009 with more than 200,000 link sources in over 50 countries, specializing in the sports betting industry. With innovative link building strategies, performanceLiebe ensures more traffic and higher rankings in the search engines.
Kerberos Compliance is a leading provider of compliance solutions that helps companies meet the complex requirements of the Anti-Money Laundering Act and the GDPR. With customized solutions and in-depth industry knowledge, Kerberos Compliance ensures maximum security and transparency.
The post DSWV further expands its network: performanceLiebe and Kerberos Compliance become new partners appeared first on European Gaming Industry News.
Central Europe
Dr. Dorian Freudenreich is the new Vice President Business LOTTO24 and designated member of the Management Board of LOTTO24 AG
Dr. Dorian Freudenreich is the new Vice President Business LOTTO24 and thus responsible for the entire lottery brokerage business of the ZEAL group in Germany. Freudenreich reports directly to ZEAL CEO Helmut Becker. In his position, he will be responsible for the operational management and financial performance of the two end customer brands LOTTO24 and Tipp24 as well as their strategic development. Freudenreich will also become a member of the Management Board of LOTTO24 AG with effect from 1 January 2025.
With Freudenreich, ZEAL has hired a founder and e-commerce expert with many years of experience. Before joining ZEAL, Freudenreich was head of German sales and data management at the pan-European online pharmacy Atida. Prior to that, he founded and managed the start-up Apparently Different. After completing his doctorate, Freudenreich began his career as a management consultant at McKinsey.
“I am grateful for ZEAL’s trust and am looking forward to the challenge,” says Dorian Freudenreich. “Lottery brokerage in Germany is by far ZEAL’s most important business segment. LOTTO24 and Tipp24 are two strong end customer brands with a lot of potential for further growth. My focus will be on continuously developing the performance of the business of both brands together with the team and promoting strategic potential in lottery brokerage in Germany.”
“Dorian Freudenreich has both founding experience and extensive knowledge in the holistic management of established e-commerce businesses,” says Helmut Becker, CEO of ZEAL. “Managing strong brands such as LOTTO24 and Tipp24 and strategically developing their business requires a great deal of experience and operational knowledge. We are delighted to have found the ideal person in Dorian to help our lottery brokerage in Germany achieve even stronger growth.”
The post Dr. Dorian Freudenreich is the new Vice President Business LOTTO24 and designated member of the Management Board of LOTTO24 AG appeared first on European Gaming Industry News.
-
Australia6 days ago
Victoria’s Gambling Industry Held to Account
-
Balkans6 days ago
Amusnet’s Server Donation to Bulgaria’s Leading Technical Universities
-
Canada6 days ago
The Grand Traverse Band of Ottawa and Chippewa Indians Plans to Open a Gaming Facility in Benzonia
-
Balkans6 days ago
EGT secures four prestigious accolades at BEGE Awards 2024
-
Africa5 days ago
888bets Goes Live in Malawi
-
Asia6 days ago
India Investigates Google Over Policies for Real-money Games
-
Balkans6 days ago
EGT Digital won the “Online Provider of the Year” prize from BEGE Awards 2024
-
21VIRAL6 days ago
21VIRAL Strengthens Senior Sales Team in Latin America