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FC Barcelona becomes Football for Friendship Nine Values Cup holder for second time
FC Barcelona wins the Nine Values Cup repeating the achievement of 2015 and becomes the only two-times holder of the unique football trophy. The Cup is awarded every year as part of the Gazprom International Children’s Social Programme Football for Friendship.
The Nine Values Cup is the only sports trophy in the world whose winner is determined by children. The results of the vote of the programme’s participants – Young Players and Journalists aged 10-16 from 104 countries of the world – named FC Barcelona the most socially responsible club of 2020. The Cup winner is chosen for following the Nine Values of the Football for Friendship programme: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour.
«I would like to congratulate all the people who have made this event possible since, due to the current situation of health crisis that the planet is experiencing, it has been a great success that said event has been held in such a way professional, with extreme sensitivity and transmitting a very positive energy at all times. Congratulations Organizing Committee», – notes the CEO of Soccer Barcelona Youth Academy, sports consultant for football clubs and academies and F4F ambassador Mike Puig.
From 2015, the Nine Values Cup is awarded every year to the most socially responsible football club. Over this time, the trophy was awarded to FC Barcelona (Spain), FC Bayern Munich (Germany), FC Al Wahda (Syria), FC Real Madrid (Spain), Brazilian national team, one of the participants of the 2018 FIFA World Cup Russia, and FC Liverpool (UK).
The Nine Values Cup was created by the famous German sculptor Achim Ripperger especially for the Football for Friendship programme. The sculpture is made of aluminum and shows the figure of a young footballer holding the Earth represented as a football. The Cup symolises the future in the hands of the younger generation depending on the values this generation believes and promotes.
In 2020, the Football for Friendship held its Eighth Season, for the first time held in the online format. “It’s great that the organizers were able to hold the eighth season of the project, even if online. This year, I was entrusted with the opportunity to announce the winner of the Nine Values Cup and announce the most socially responsible football club this year. It’s FC Barcelona, I agree with the choice of the Football for Friendship participants, because, despite the pandemic, the club never stopped coming up with something for their fans, including the youngest ones”, – notes participant of the programme, Young Ambassdor from Russia, Denis Aladev.
The football club to receive the Nine Values Cup is determined in three steps. First, there is a global vote in which any club can participate. Second, a list of clubs-finalists who’ve gained the most votes is formed. Finally, Young Participants of the Football for Friendship programme vote to determine the club that has succeeded not only in sports, but also in implementing social initiatives.
This award reflects the idea that children have about good deeds; it supports and inspires professional clubs to continue doing social initiatives aimed at helping others.
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The UAE Lottery Hosts a Special Iftar for the Blue-Collar Community
The UAE Lottery, dedicated to making a positive impact in the communities it serves, hosted a special Ramadan Iftar for 1,000 members of the blue-collar workforce, celebrating the spirit of the holy month and demonstrating its commitment to inclusivity and empowerment.
Aligned with the UAE’s Year of the Family and the values of Ramadan, the initiative underscores The UAE Lottery’s dedication to participating in one of the nation’s most meaningful traditions while supporting key national priorities.
This marks The UAE Lottery’s first-ever Ramadan outreach effort, carried out in partnership with SmartLife Foundation, a non-profit organization focused on improving the lives of blue-collar workers in the UAE, particularly those residing in labor accommodations.
Suzan Kazzi, Associate Director of CSR at Momentum – The UAE Lottery, commented: “Many of the individuals we are hosting for this Iftar spend this holy month far from their families while working hard to build a better future for their loved ones. Sharing a meal together is a simple but meaningful way to show appreciation and ensure they feel valued, supported, and part of a larger community.”
Alongside its flagship weekly draw, Lucky Day, offering prizes of up to AED 30 million, The UAE Lottery provides a growing portfolio of games, including Scratch Cards and Daily Draws, giving participants more chances to win while continuing to transform play into impact, one draw at a time.
The post The UAE Lottery Hosts a Special Iftar for the Blue-Collar Community appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
BetConstruct AI Fuels Global Innovation Strategy Across Latin America, Asia and Africa
BetConstruct AI is excited to reveal its significant involvement in several top industry events this March: SAGSE LatAm in Buenos Aires, Argentina, GAT Expo in Cartagena, Colombia, SPiCE South Asia in Colombo, Sri Lanka, and the Africa Gaming Expo in Lagos, Nigeria. As a worldwide leader in iGaming technology, BetConstruct AI is leveraging these platforms to strengthen its dedication to local development and support operators with the 2026 idea of “The Choice.”
Throughout all three continents, our focus is on a vision of technological empowerment. In a more complex regulatory environment, BetConstruct AI surpasses conventional offerings to provide strategic independence. We think the future of international iGaming relies on the operator’s ability to select the most adaptable, insightful, and scalable technology to propel their distinct vision ahead.
During every event, attendees will discover a complete range of solutions designed to cater to the varied needs of local communities. At the core of our presentation are the top-tier Sportsbook and Casino Platforms, designed for optimal stability and fast scalability.
In addition to the primary platforms, we deliver the fundamental framework for a leading online brand. This encompasses CMS Pro for centralized hub administration, SpringBuilder X for mobile-oriented website development, and BetChain AI, which offers an innovative approach to create and design iGaming websites more quickly and intelligently.
The exhibitions will highlight the BetConstruct AI Suite, a set of advanced tools aimed at enhancing and streamlining the operator’s experience:
● CRM AI: Delivering deep behavioral insights to drive player retention.
● Umbrella AI: Providing real-time risk management and automated player protection.
● AI Game Recommendation System: Ensuring personalized content delivery.
● Betting Mate: An intuitive AI companion that elevates the player experience.
Reiterating its commitment to partner success, BetConstruct AI will present The Last Battle Universe, the first B2B loyalty system in the industry designed to recognize performance. Operators reaching a GGR growth rate exceeding 12% (determined by comparing the third month of the current quarter to the third month of the prior quarter) gain access to unique rewards. This comprises a 51% reduction on invoices for Nebula Badge holders, a 50% setup discount for Zenith Badge holders, and complete setup fee refunds to enable direct reinvestment into the platform.
BetConstruct AI encourages all industry stakeholders, operators, and media personnel to engage with our team of specialists at these locations:
● SAGSE LatAm (Buenos Aires, Argentina): March 18 – 19 | Stand 134
● SPiCE South Asia (Colombo, Sri Lanka): March 24 – 25 | Stand 1017
● GAT Expo (Cartagena, Colombia): March 25 – 26 | Stand A31
● Africa Gaming Expo (Lagos, Nigeria): March 25 – 26 | Stand E17
To foster deeper connections beyond the exhibition floor, we are hosting a series of exclusive Harmony Dinners. These invitation-only meetups offer a unique space for BetConstruct AI leaders and our valued partners to align visions in an atmosphere of world-class hospitality:
1. Buenos Aires: March 18 | Hilton Buenos Aires
2. Colombo: March 24 | Shangri-La, Colombo
3. Cartagena: March 25 | Cartagena, Colombia
4. Lagos: March 25 | Lagos, Nigeria
The post BetConstruct AI Fuels Global Innovation Strategy Across Latin America, Asia and Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
BetConstruct AI to Drive Global Innovation and Strategic Growth AcrossKey Markets in LatAm, Asia, and Africa
BetConstruct AI is proud to announce its high-impact participation in a series of premier industry events this March: SAGSE LatAm in Buenos Aires, Argentina,GAT Expo in Cartagena, Colombia, SPiCE South Asia in Colombo, Sri Lanka; and the Africa Gaming Expo in Lagos, Nigeria. As a global leader in iGaming technology, BetConstruct AI is utilizing these platforms to reinforce its commitment to regional growth and empower operators through the 2026 concept of “The Choice.”
Across all three continents, our presence centers on a vision of technological empowerment. In an increasingly complex regulatory landscape, BetConstruct AI moves beyond traditional provision to offer strategic autonomy. We believe the future of global iGaming is built on the power of the operator to choose the most flexible, intelligent, and scalable technology to drive their unique vision forward.
At each event, visitors will explore a comprehensive ecosystem of solutions tailored to meet the diverse demands of local audiences. Central to our showcase are the industry-leading Sportsbook and Casino Platforms, engineered for high-performance stability and rapid scalability.
Beyond the core platforms, we provide the essential architecture for a dominant online brand. This includes CMS Pro for centralized hub management, SpringBuilder X for mobile-first website construction, and BetChain AI, which provides a revolutionary way to build and shape iGaming websites faster and smarter.
The exhibitions will spotlight the BetConstruct AI Suite, a collection of sophisticated tools designed to automate and optimize the operator’s journey:
- CRM AI: Delivering deep behavioral insights to drive player retention.
- Umbrella AI: Providing real-time risk management and automated player protection.
- AI Game Recommendation System: Ensuring personalized content delivery.
- Betting Mate: An intuitive AI companion that elevates the player experience.
Reaffirming its dedication to partner success, BetConstruct AI will showcase The Last Battle Universe, the industry’s first B2B loyalty system built to reward performance. Operators who achieve a GGR growth rate of more than 12% (calculated by comparing the third month of the current quarter against the third month of the previous quarter) unlock exclusive rewards. This includes a 51% discount on invoices for Nebula Badge holders, a 50% setup discount for Zenith Badge holders, and full setup fee reimbursements to allow for direct reinvestment into the platform.
BetConstruct AI invites all industry stakeholders, operators, and media representatives to connect with our team of experts at the following locations:
- SAGSE LatAm (Buenos Aires, Argentina): March 18 – 19 | Stand 134
- SPiCE South Asia (Colombo, Sri Lanka): March 24 – 25 | Stand 1017
- GAT Expo (Cartagena, Colombia): March 25 – 26 | Stand A31
- Africa Gaming Expo (Lagos, Nigeria): March 25 – 26 | Stand E17
To foster deeper connections beyond the exhibition floor, we are hosting a series of exclusive Harmony Dinners. These invitation-only meetups offer a unique space for BetConstruct AI leaders and our valued partners to align visions in an atmosphere of world-class hospitality:
- Buenos Aires: March 18 | Hilton Buenos Aires
- Colombo: March 24 | Shangri-La, Colombo
- Cartagena: March 25 | Cartagena, Colombia
- Lagos: March 25 | Lagos, Nigeria
Our team will be available throughout these summits to demonstrate how a connected, AI-driven environment allows partners to choose the path of innovation and efficiency, defining the next era of market leadership worldwide.
The post BetConstruct AI to Drive Global Innovation and Strategic Growth AcrossKey Markets in LatAm, Asia, and Africa appeared first on Americas iGaming & Sports Betting News.
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