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TruNarrative and SEON build partnership

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TruNarrative and SEON build partnership to bring enhanced verification data into the TruNarrative platform

New partnership brings SEON’s email, phone, IP and device intelligence into the TruNarrative decisioning and orchestration solution

SEON, the fraud fighters, today announces it has partnered with leading UK RegTech platform, TruNarrative, allowing TruNarrative users to leverage SEON’s extensive data to make informed onboarding decisions. It will also provide customers a solution for making safe commerce simple, combining SEON’s data with TruNarrative’s decisioning technology.

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TruNarrative orchestrates financial crime detection, customer onboarding, transactional monitoring and compliance processes from a single easy-to-configure, no-code platform.

The integration provides TruNarrative customers access to SEON’s email, phone, device intelligence and IP data, enabling them to establish the digital footprint of end users, building a customer risk score to make automated and manual decisions.

The TruNarrative platform is trusted by businesses across banking, financial services, e-commerce and gaming operators.

SEON’s data is in use for customer verification and fraud prevention across banking, automotive, aviation, gaming and financial services.

SEON will join the TruNarrative AppStore, allowing firms to build SEON’s global data and authentication technology into their onboarding and monitoring strategies; delivering robust fraud detection, increasing customer acquisition, facilitating efficient investigations and lowering operational costs.

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The partnership means firms can use SEON data alongside TruNarrative’s 40+ app store data partners via a single API.

TruNarrative Customers can build customer journeys and processes for; identity verification, fraud, eKYC, eKYB, AML, account and transaction monitoring.

Using the TruNarrative interface businesses can adapt rules and strategy with minimal IT resources, keeping total cost of ownership low, and making adoption and integration easy.

“We are delighted to be partnering with SEON, enhancing the fraud prevention solutions available to our customers.

The depth and extent of their data means we can offer our customers an even wider range of fraud prevention and verification tools.”  – Andy Pearson, Head of Data Partnerships at TruNarrative

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“TruNarrative and SEON have a lot of mutual sectors where we dove-tail. In the past, businesses in these industries have not had access to solutions that fit their business models.

Since its inception, SEON has been on a mission to change this and TruNarrative is the perfect company to do it with. We fully expect the partnership to grow rapidly and successfully.” – Tamas Kadar, CEO and Founder at SEON

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RaceiQ metrics now available for free on Racing TV platforms – in time for Cheltenham Festival

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RaceiQ metrics – the revolutionary data which offers exciting new tools and insights into how we assess horse racing – are now available for free to view on www.racingtv.com and Racing TV Apps.

The metrics – available for all British and Irish races – will prove a valuable tool for all race-fans and punters, especially ahead of the sport’s biggest betting week, next week’s Cheltenham Festival.

Since its launch last year, RaceiQ has become integral to Racing TV and ITV Racing’s pre- and post-race analysis – and is now available for everyone to access (no login required) via Racing TV’s newly enhanced results pages.

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Racing TV users can see how horses fared across the full suite of RaceiQ metrics only minutes after every race in Britain and Ireland. This underlying tracking data is provided by Coursetrack, the award-winning live, in-race timing information system, for RMG and Irish racecourses, and also from TPD in respect of other UK racecourses.

The metrics are available in the “expanded view” of the standard Result tab, and in a new RaceiQ Comparison tab, which enables a quick comparison of all the horses in a race.

Metrics include: Finishing speed percentage (FSP), Time Index, Par Time, Par Sectionals, Par FSP, 0-20mph, Lengths Gained Jumping (LGJ) and Jump Index. For more on these, please visit www.racingtv.com/raceiq.

The revamped results pages also feature a fully integrated Sectionals tab – the only place to view both British and Irish race sectionals. The tab shows the below data for every horse in every furlong:

  • Sectional time
  • Race position and cumulative time from leader
  • A line graph visualisation

RaceiQ is the result of an innovative partnership between Ellipse, the leading sports data and analytics company, and Racecourse Media Group (RMG), which represents media interests of 37 racecourses.

Ed Gretton, Director of Racing at RMG, said: “We couldn’t be more pleased with the reaction to RaceiQ, which has really captured the imagination and quickly gained the trust and full confidence of industry professionals. Racing TV’s website and mobile and tablet Apps are the only place to see all British and Irish sectionals, as well as the full suite of RaceiQ metrics. It’s all free to access and will revolutionise how we approach the sport.”

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Roderick Grafton, MD – Horse Racing at Ellipse, added: “We have been delighted with the way in which both pundits and punters have adopted RaceiQ. The Ellipse Data Scientists and Engineers have used their expertise and learnings from other sports to generate compelling cutting-edge metrics, providing new angles and narratives in every race. We are very excited that, via RacingTV.com and its Apps, all horse racing fans will now have access to the full suite of RaceiQ metrics.”

Data is available for all British races back to March 2023, and for all Irish races back to January 1, 2024. Historic sectionals are still accessible via links to PDFs.

RaceiQ specialises in using complex modelled metrics to turn detailed GPS tracking data, provided by Coursetrack, into easily digestible content for broadcasters, participants and racing fans alike. The suite of metrics has been developed by Ellipse’s data science and engineering specialists, combined with AI and machine learning.

For businesses looking to learn more about RaceiQ, a B2B website has also been launched – www.raceiq.com. The site houses in-depth detail about RaceiQ metrics, insights, testimonials and the list of products and services on offer.

The post RaceiQ metrics now available for free on Racing TV platforms – in time for Cheltenham Festival appeared first on European Gaming Industry News.

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Casino Guru announces shortlisted companies for the prestigious 2025 Casino Guru Awards

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Casino Guru is proud to announce the shortlisted companies for the highly anticipated 2025 Casino Guru Awards. This year’s event, marking the third edition of the awards, will introduce a prestigious live ceremony at the Hilton Hotel in St. Julian’s, Malta, on June 6, 2025. The event will honor the most influential and responsible contributors to the iGaming industry, reinforcing Casino Guru’s commitment to transparency, social responsibility, innovation and fairness.

After receiving a record-breaking number of nominations, the selection process has resulted in a strong and diverse lineup of industry leaders, innovators, and pioneers. With so many high-caliber nominees, the competition is fiercer than ever, making it an extremely challenging decision for the judges. This year, as in previous years, the panel of esteemed judges will conduct 30-60 minute interviews with all shortlisted candidates before casting their anonymous votes, ensuring a fair and in-depth evaluation process.
Regardless of the final outcome, simply reaching the shortlist is a remarkable achievement, and all nominees will be celebrated and recognized for their outstanding contributions to the industry. The awards are not just about selecting winners—they serve as a platform to honor excellence and innovation across iGaming.

Shortlisted candidates for select categories

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iGaming Changemaker of the Year
Maris Catania, Safer Gaming Consultant at SG:certified
Vladimir Malakchi, CEO & Managing Director at Xanada Investments
Ebbe Groes, CEO, EveryMatrix
David Natroshvili, CEO & Co-founder, SPRIBE
Anastasios Ioannidis, Head of Affiliates, ARRISE powering Pragmatic Play
Uri Poliavich, Founder & CEO, Soft2Bet
Ihor Zarechnyi, Chief Commercial Officer, Evoplay

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NetEnt
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ELK Studios
Winfinity
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Amusnet (EGT)
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A grand celebration of iGaming excellence
For the first time in Casino Guru Awards history, the winners will be revealed in an exclusive, invite-only gala on June 6, 2025, at the Hilton Hotel in St. Julian’s, Malta.

Daniela Sliva, PR & Creative Project Director at Casino Guru and the leader of the Casino Guru Awards project, shared her excitement: “The overwhelming number of nominations and the exceptional quality of submissions this year truly highlight the growing commitment to transparency, responsibility, and innovation in iGaming. The strength of our shortlist speaks volumes—it will be incredibly difficult for our judges to select just one winner in each category. With in-depth evaluation calls and anonymous voting, we are ensuring a fair and rigorous selection process. But beyond winning, being shortlisted is an achievement worth celebrating—every nominee has demonstrated excellence, and we look forward to recognizing their contributions at our grand ceremony in Malta.”

With the shortlisting process completed, voting for the Players’ Choice and Voice of the People categories will soon open, giving the public a direct role in selecting the winners. The final winners across all categories will be revealed at the grand ceremony in Malta.

The post Casino Guru announces shortlisted companies for the prestigious 2025 Casino Guru Awards appeared first on European Gaming Industry News.

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Voxbet launches industry-first, voice-activated betting with the At The Races app to boost UX ahead of Cheltenham

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BetCaller is the sector’s first voice-activated betting and digital navigation tool – and it’s Festival-ready

Voxbet, the leading technology company which enables sports bettors to speak their bets, has gone live on the At The Races app ahead of The Cheltenham Festival. At The Races has branded its service BetCaller, and it’s the industry’s first voice-activated betting and digital navigation tool.

BetCaller allows users to place bets quickly and easily using voice recognition. It effortlessly sorts through myriad horses across tens of daily racecards, mapping upcoming action from all UK and Irish racecourses, alongside international racing from North and South America, Hong Kong, France, South Africa and Australia.

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Voxbet’s voice-recognition software automatically picks up any horse’s name, alongside the requested bet type and bet stake, and then BetCaller sends users a pre-populated betting slip with their details to confirm.

The result is a seamless service which solves for a host of sportsbook problems. After all, navigation of any sportsbook invariably involves a lot of clicks, with a range of tabs, drop-down menus and derivative markets often acting as obstacles to placing or even locating your preferred market, selection or bet.

BetCaller also accounts for regional dialectal variations and mispronunciations thanks to its machine-learning algorithms whose pinpoint accuracy only improves as they assimilate more vocal data.

The tool searches and verifies against all runners listed on the At The Races app (specifically, horses entered in races within the next 48-hour window) and can execute popular multi-bets – such as Yankees, Trixies and Lucky 15s – alongside standard Win and Each-way singles.

Matthew Taylor, Director of New Media & Innovation – At The Races, said: “At The Races is all about adopting the latest technologies and ideas to improve the digital customer experience for our loyal racing fans, with the aim of revitalizing a sport we love for both the current generation and the ones to come. We loved the idea of voice-activated betting and are delighted to partner with Voxbet to launch BetCaller onto our app.”

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Sam Boswell, Head of Sponsorship at BetVictor, added: “We are delighted to partner with At The Races to deliver a modern way to bet for those using BetCaller on the ATR app. Innovating and improving the customer journey are both key to our business and how we think as an organisation. We loved the idea behind BetCaller and cannot wait to see the result and feedback from our customers in the coming weeks.”

Jonathan Power, Founder and MD of Voxbet, said: “Put succinctly, the new BetCaller functionality enables users to place bets quickly and easily using voice recognition. And this will produce major benefits for racing and wider sports fans by instantly improving their betting and viewing experiences. Needless to say, going live with a brand as renowned and trusted as At The Races brings with it an instant endorsement of Voxbet’s accuracy and speed. We’re thankful to them for their responsive collaboration to get BetCaller out there before an event as consequential as the Cheltenham Festival.

“Voxbet’s early development was intertwined with horse racing, working with great brands like the PMU, William Hill, Paddy Power and Betsson. We reasoned: if we can get our speech-recognition software right for the nuanced and jargon-heavy world of betting on racing, all other sports would swiftly follow suit! And so it’s proving, I’m delighted to say, with soccer and major US sports available, including breakthrough BetBuilders functionality. BetCaller is just the latest example of how Voxbet is getting global sportsbooks up to speed with modern and future trends in ecommerce.

“Ultimately, Voxbet is where simplicity fosters ubiquity. Once placing a bet can be as easy as speaking it, betting by voice will become ubiquitous. And BetCaller is another significant step down that road.”

The post Voxbet launches industry-first, voice-activated betting with the At The Races app to boost UX ahead of Cheltenham appeared first on European Gaming Industry News.

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