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American Gaming Association

Evolving Attitudes Help Reshape Online Gambling Regulations

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The regulatory framework for sports betting is constantly evolving and expanding. In the recent election cycle, three states had measures on the ballot to legalize sports betting: Maryland, Louisiana and South Dakota. All voted yes. Overall, there are 19 states as well as Washington D.C., where sports betting services are currently operational, according to the American Gaming Association (AGC). Six other states, including the three that passed the measure in last month’s election, have authorized legal sports betting but have yet to launch it. Besides the election results, another crucial factor for the growth of the online betting market is attributed to the usage of smartphones, which have easy user interfaces and can be used at anytime and anywhere. Bragg Gaming Group Inc., DraftKings Inc., International Game Technology PLC, Scientific Games Corporation, MGM Resorts International

The shift to a more favorable attitude towards online gambling services is visible across the board. According to data published AGC, nearly 7 in 10 (69%) Americans say that gaming provides a positive benefit to the U.S. economy and 63% agree that the industry provides high-quality jobs. At the local level, 69% say that the industry behaves responsibly in the communities. “Voters are also aware of the importance that gaming tax money plays in funding vital public services, as 76 percent of voters believe that the industry’s tax payments to state and local governments will become even more important in the future due to COVID-related budget shortfalls,” the report indicates.

Bragg Gaming Group Inc. announced last week that ORYX Gaming, a Bragg Gaming Group company, “will be sponsoring this year’s virtual edition of the prestigious World Gaming Executive Summit (WGES).

Hosted on December 8-9th, the digital edition of one of Europe’s most exclusive iGaming conferences will see executives from around the world attend two days of live panel debates, roundtables, presentations and networking events.

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In addition to being a Silver sponsor of the event, three senior members of ORYX will join industry colleagues on panels to discuss a number of exciting topics over the two days. ORYX Gaming’s Managing Director, Matevž Mazij, will take part in a panel discussion on how to get to know customers in order to offer what they need. Primož Blazinšek, Head of Operational Marketing, will talk about prioritizing the first-time player experience; while Jovana Popovič, Director of BU iGaming Platform & Services, will talk about customer profiling and retention.

‘We are proud sponsors of the virtual edition of the WGES, an event well-known in the industry to attract executives from across the sector and for being a focal point for stimulating and interesting conversations about a wide range of topics,’ stated Matevz Mazij, Managing Director of ORYX Gaming. ‘We look forward to playing a major role in the event and to seeing new and familiar faces during the event.’

About Bragg Gaming Group – Bragg Gaming Group Inc. is an innovative B2B online gaming solution provider. Leveraging their industry-leading technology, it offers a turnkey solution, including an omni-channel retail, online and mobile iGaming platform, as well as advanced casino content aggregator, sportsbook, lottery, marketing and operational services. Renowned for its rapid and seamless integration, its content aggregator combines casino, slots, live dealer, lottery, virtual sports and instant-win game content from top tier gaming content providers, along with proprietary content, and is fully compliant with major regulated jurisdictions.”

DraftKings Inc. announced earlier last week a new deal, making the sports technology and entertainment company the exclusive Official Daily Fantasy Sports Partner, as well as an Official Sports Betting and iGaming Partner of the NBA team. In addition to access to Pistons trademarks and logos, the deal includes DraftKings-branded courtside LED signage and in-game basket pad branding. The agreement comes as DraftKings prepares to launch mobile sports betting and online gaming in the state of Michigan, pending licensure and the receipt of necessary regulatory approvals. “As our first professional team activation in the state of Michigan, we are thrilled to join forces with the Detroit Pistons ahead of our pending market introduction,” said Ezra Kucharz, Chief Business Officer, DraftKings. “This deal deepens our relationship with a prominent local team to facilitate more immersive fan experiences, both for Michiganders familiar with regulated gaming products as well as newcomers to the space.”

International Game Technology PLC announced last month that its leading PlaySports platform will power world-class retail sports betting at Maverick Gaming’s three Colorado-based casinos as well as interactive sports betting throughout Colorado via Play Maverick Sports. Through a multi-year agreement with Maverick Gaming, IGT will provide its proven PlaySports turnkey solution including user-friendly self-service PlaySports kiosks, to Grand Z Casino and Johnny Z’s Casino in Central City, Colo. and Z Casino in Black Hawk, Colo. The IGT PlaySports platform, complete with a fully integrated Player Account Management (PAM) solution, will also power Maverick Gaming’s “Play Maverick Sports” mobile sports wagering app.

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Scientific Games Corporation announced last week that it is partnering with Genius Sports Group, a leading provider of sportsbook management solutions, to provide in-game content to its wagering customers worldwide, excluding U.S. leagues. Sportsbooks operating on Scientific Games’ OpenSportsTM platform will gain access to Genius Sports Group’ LiveData and LiveTrading services, trusted by over 150 of the world’s largest wagering brands and fully customizable for every customer. Genius Sports Group and its sports betting division, Betgenius, created the market for official data across all tiers of sports and today offer partners access to official data for over 170,000 events each year.

MGM Resorts International through BetMGM, born out of a partnership between MGM Resorts International and GVC Holdings Plc, and has exclusive access to all of MGM’s U.S. land-based and online sports betting, reported last week the launch of BetMGM Casino in Pennsylvania, bringing the digital gaming company’s exclusive portfolio of online slots and table games to players in the Keystone State. “We’re thrilled to bring BetMGM’s online casino offering to Pennsylvania,” said BetMGM CEO Adam Greenblatt. “With more than 140 different games, including our own in-house progressive jackpot network, we’re delivering the widest range of content currently available in the state. Alongside MGM Resorts and its M life Rewards program, BetMGM will provide players with a truly unique entertainment experience.”

 

SOURCE FinancialBuzz.com

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AGA

Americans to Wager Estimated $1.39 Billion on Super Bowl LIX

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The American Gaming Association (AGA) estimates that Americans will wager a record $1.39 billion legally on Super Bowl LIX, highlighting the continued expansion and enthusiasm around the legal sports betting market.

“No single event unites sports fans like the Super Bowl, and that excitement extends to sports betting, with this year’s record legal handle reflecting its widespread appeal,” said Bill Miller, AGA President and CEO. “This figure underscores the positive impact of the legal market—from protecting consumers to generating tax revenue that benefits communities across the country—while enhancing the game experience for all.”

Americans’ support for legal sports betting continues to grow. According to the AGA’s 2024 American Attitudes Survey, 75% of Americans support legal sports wagering in their home state, and 90% view sports betting as an acceptable form of entertainment. Since the Supreme Court struck down PASPA in 2018, 38 states and D.C. have launched legal sports betting markets, expanding consumer access to safe, regulated options.

With Super Bowl LIX marking another major milestone in the growth of the legal U.S. sports betting market, the AGA is committed to fostering a thriving legal market that promotes responsible gaming, safeguards consumers, and supports long-term economic growth. As part of this effort, the AGA is once again partnering with New Orleans Saints great, college football analyst and responsible gaming ambassador, Mark Ingram II, at Super Bowl LIX. Mark will appear on Radio Row on behalf of AGA’s Have A Game Plan.® Bet Responsibly.™ campaign. He will encourage bettors to bet legally and responsibly on Super Bowl LIX.

The post Americans to Wager Estimated $1.39 Billion on Super Bowl LIX appeared first on Gaming and Gambling Industry in the Americas.

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American Gaming Association

AGA Lauds President Trump’s Visit to Las Vegas

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The American Gaming Association (AGA) member Circa Resort and Casino hosted President Trump for an important event, building on the industry’s strong ties with the president.

The Association expressed its gratitude to Circa CEO Derek Stevens for hosting the event and taking the opportunity to convey to President Trump and his team the key tax priorities in the year ahead, including raising the slot tax threshold and eliminating the sports betting excise tax.

Bill Miller, president and CEO of the AGA, said: “This event is a testament to the president’s commitment to making sure that the tax code not only encourages job creation but also ensures workers keep more of their hard-earned money.

“It’s exciting for our industry that the president visited a casino property so early in his second term. This event clearly demonstrates the positive role the gaming industry plays in the U.S. economy.

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“President Trump’s tremendous support for the gaming industry during his first term was unprecedented – for the first time in history, our industry was able to obtain federal economic relief in the wake of the Covid-19 shutdowns. We look forward to further engagement with President Trump throughout this year on critical tax policy and other important industry priorities.”

The post AGA Lauds President Trump’s Visit to Las Vegas appeared first on Gaming and Gambling Industry in the Americas.

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American Gaming Association

AGA Unveils Have A Game Plan Initiative’s Fifth Pillar: “Keep Your Cool”

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The American Gaming Association (AGA) announced the expansion of its “Have A Game Plan. Bet Responsibly.” public service campaign with the introduction of a fifth pillar: “Keep Your Cool”. This new pillar reinforces the campaign’s mission to promote responsible sports wagering by emphasizing athlete harassment is never appropriate.

The announcement comes as data highlights the growing effectiveness of responsible gaming programs across the country. According to recent research, 66% of Americans believe the gaming industry’s responsible gaming initiatives are effective, up from 59% in 2023. Among those who actively participate in gaming, 79% of physical casino players and 85% of sports bettors agree these programs are working, including an impressive 73% of young bettors aged 18-24.

“Responsible gaming efforts like Have A Game Plan and other proactive efforts by legal operators are resonating with consumers and making a difference. ‘Keep Your Cool’ builds on this momentum by reminding bettors that a betting result – good or bad – is not an invitation to criticize a team, official, or athlete,” said Bill Miller, President and CEO of the AGA.

Since its launch in 2019, “Have A Game Plan. Bet Responsibly.” has educated bettors through four foundational pillars:

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• Set a Budget: Establish and stick to a financial limit.

• Keep It Social: Bet responsibly as part of a shared activity.

• Know the Odds: Know the terminology and understand risks before placing bets.

• Play Legally: Use regulated, legal betting platforms.

The new “Keep Your Cool” pillar complements these principles by promoting sportsmanship and emphasizing the social aspects of sports betting:

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Respect the Game: Winning and losing are part of sports betting, nobody is perfect; the result of a bet should not prompt negative actions – in person or online – toward athletes and officials.

Stay Focused on Having Fun: Sports betting is entertainment.

NASCAR, an early supporter of Have A Game Plan, underscored the importance of the new pillar. “At NASCAR, we believe responsible gaming enhances the overall fan experience. ‘Keep Your Cool’ reflects our shared commitment to encouraging fans to bet responsibly and maintain a respectful approach to the sport they love,” said Steve Phelps, President of NASCAR.

With responsible gaming messaging resonating stronger than ever, Have A Game Plan. Bet Responsibly. continues to foster a more enjoyable betting environment for fans.

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