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The Business Research Company’s Analysis Of The Impact Of COVID-19 On The Sports Global Market 2020 And Market Forecast To 2030

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Ever since the pandemic started, countries worldwide are suffering from economic setbacks and supply chain disruptions. The strict quarantine measures taken by governments had halted worldwide operations. A significant impact of the virus was seen on the global sports market, as stringent social distancing measures were implemented to prevent the spread of the virus.

The global sports market reached a value of nearly $388.3 billion in 2020, having increased at a compound annual growth rate (CAGR) of 3.4% since 2015The market has declined from $458.8 billion in 2019 to $388.3 billion in 2020 at a rate of -15.4%. The decline is mainly due to lockdown and social distancing norms imposed by various countries and economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it.

The COVID-19 pandemic is negatively impacting all major sources of income for sports, including broadcastingcommercial, and ticketing, and hospitality revenues. Besides broadcasting and commercial activity that is losing out revenues, many clubs, players, and staff are losing out on their incomes. For example, in a professional league, the organizing body disburses the total income generated by the league to the participating clubs. This ensures a minimum flow of revenue to the clubs. However, with the suspension of sports, it has become difficult for small and medium clubs to keep themselves afloat.

During lockdown and post lockdown, there has been an increase in media consumption. In the absence of live games, the sports industry is trying to capitalize on the surge in media consumption by telecasting classic games, archived content, and documentaries. Individual leagues are following the same. For example, the NFL has made all games played since 2009 available for streaming on its direct-to-consumer channel Game Pass. This strategy has resulted in a 500-fold increase in sign-ups.

The Business Research Company’s report titled Sports Global Market Opportunities And Strategies To 2030 covers major sports market companies, sports market share by company, sports market size, and sports market forecasts.

The report also covers the global sports market and its segments. The global sports market is segmented by type into participatory sports and spectator sports and by revenue source into media rights, sponsorship, merchandising, and tickets. The top opportunities in the sports market segmented by type will arise in the participatory sports segment, which will gain $136.7 billion of global annual sales by 2025. The top opportunities in the sports market segmented by revenue source will arise in the sponsorship segment, which will gain $71.1 billion of global annual sales by 2025.

Sports Global Market Opportunities And Strategies To 2030 is one of a series of new reports from The Business Research Company that provide market overviews, analyze and forecast sports market size and growth for the whole market, sports market segments and geographies, sports market trends, sports market drivers, sports market restraints, sports market-leading competitors’ revenues, profiles and market shares in over 1,000 industry reports, covering over 2,500 market segments and 60 geographies. The report also gives an in-depth analysis of the impact of COVID-19 on the market.

The global sports market is highly fragmented, with a large number of players in the market. The top ten competitors in the market made up to 1.6% of the total market in 2019.  Major players in the market include Maruhan, Dallas Cowboys, New York Yankees, Manchester United Football Club, and Futball Club Barcelona.

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BETBY

BETBY Announces Strategic Partnership with Vibra Gaming

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BETBY, the leading B2B sportsbook supplier, has announced a new strategic partnership with Vibra Gaming. The agreement will see BETBY deliver its full sportsbook solution to Vibra Gaming, further accelerating its expansion across the LatAm region.

Through this collaboration, Vibra Gaming will integrate BETBY’s complete sportsbook offering covering more than 500,000 monthly events, including its advanced AI-powered tools, AI Labs, and proprietary esports feed, Betby.Games. Delivered via a single, seamless API integration, the solution enables Vibra Gaming to incorporate a fully scalable sportsbook directly into its platform, allowing its operator partners to roll out sports betting efficiently while reducing technical complexity and accelerating time-to-market.

The integration addresses key challenges associated with launching a sportsbook, particularly the technical demands and resource requirements involved. By leveraging BETBY’s solution, Vibra Gaming can extend its platform capabilities without adding significant development overhead, while enabling its partners to introduce sports betting as part of a broader, multi-vertical offering.

A key component of the agreement is the inclusion of Betby.Games, BETBY’s award-winning esports feed, which aligns closely with Vibra Gaming’s localized approach. The portfolio features hyper-localized, industry-first titles such as eVaquejada and eFootVolley, designed specifically to resonate with Latin American audiences, further strengthening engagement across the region.

The partnership comes as BETBY continues to reinforce its position in Latin America, a strategic market where the provider has been actively investing and expanding its footprint. With operational licenses in Brazil and Peru, and a growing network of regional partners, this collaboration marks an important step in BETBY’s long-term growth strategy across LatAm.

Stefanos Karakidis, Business Development Director at BETBY, said: “This partnership is a natural fit for both sides. Vibra Gaming has built a platform that reflects the expectations of Latin American operators, and that creates the ideal environment for our sportsbook to deliver value. Besides that, what makes this collaboration particularly strong is how seamlessly our solution integrates into Vibra’s ecosystem, enabling their casino operator partners to expand into sports betting in a fast, efficient, and scalable way.”

Werter Luna, CEO at Vibra Gaming, said: “At Vibra Gaming, our priority is to provide our partners with flexible, locally relevant solutions that help them grow. Integrating BETBY’s sportsbook allows us to expand our platform with a best-in-class sports betting offering that matches our standards in terms of performance and adaptability. We’re particularly excited about the potential of combining their technology and esports content with our localized approach to further enhance the player experience across Latin America.”

The post BETBY Announces Strategic Partnership with Vibra Gaming appeared first on Americas iGaming & Sports Betting News.

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Acquisitions/Merger

Betr Acquires NFA-Registered Broker Ascent Capital Management to Accelerate Launch of Prediction Markets

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Betr, the company behind the world’s first real money gaming super app, announced it has acquired Ascent Capital Management Inc., securing National Futures Association (NFA) and Commodity Futures Trading Commission (CFTC) registration to advance the launch of prediction markets within the Betr super app.

Through the acquisition, Betr becomes a CFTC-registered introducing broker, representing a major milestone in the company’s continued expansion into regulated prediction markets. The transaction allows Betr to accelerate the company’s plans to launch prediction markets powered by Polymarket directly within the Betr super app.

Beginning later this year, Betr plans to make event contracts across sports, politics, culture, and more available to its over one million nationwide paying users through the same seamless experience as Picks, Sportsbook, Casino, and Arcade, all integrated within one wallet and one app.

“Prediction markets represent one of the most exciting evolutions in interactive entertainment and financial technology. Since starting Betr, we have built our business entirely around serving the modern sports fan at scale. This acquisition is another step toward our vision of creating the first true nationwide real-money gaming app. By securing IB registration through the acquisition of an established broker, we can now focus entirely on launching a seamless, compliant prediction markets experience powered by Polymarket. Our users will soon be able to engage with Picks, Sportsbook, Casino, Arcade, and Predictions all within a single integrated ecosystem,” said Joey Levy, Founder and CEO of Betr.

Ascent Capital Management Inc. has been registered as an introducing broker since 2011 and brings established compliance infrastructure that will support Betr’s expansion into the rapidly growing prediction markets category while maintaining strong standards around regulatory compliance and user protection.

The post Betr Acquires NFA-Registered Broker Ascent Capital Management to Accelerate Launch of Prediction Markets appeared first on Americas iGaming & Sports Betting News.

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Dallmeier electronic USA Inc

Dallmeier Electronic USA Appoints Dave Dalleske as VP of Commercial/Industrial Sales

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Dallmeier electronic USA Inc. (DUS) announced the appointment of Dave Dalleske as Vice President of Commercial/Industrial Sales, reinforcing the company’s commitment to accelerating growth across North America and key vertical markets.

Dalleske brings more than two decades of executive experience driving revenue growth, building high-performance teams, and executing global go-to-market strategies across the video security, SaaS, and industrial technology sectors.

“Dave’s track record of transforming sales organizations and scaling revenue in complex, enterprise environments make him an ideal fit for our next phase of growth. His experience across security technologies and video platforms aligns perfectly with our strategic direction,” said Joe McDevitt, President of Dallmeier electronic USA Inc.

Dave has held executive leadership roles with internationally recognized manufacturers in the video security industry, where he consistently delivered strong revenue growth, expanded global market presence, and secured major enterprise contracts.

In these roles, he was also instrumental in supporting integration processes following strategic acquisitions as well as in developing and implementing international sales and marketing strategies. Earlier in his career, he took on various leadership positions with responsibility for marketing and regional sales operations across EMEA.

Dalleske’s expertise spans enterprise sales, strategic account development, and data-driven performance management, with deep industry knowledge in IP video, physical security, and industrial safety. He holds a Bachelor of Science in Business with a focus on Marketing Management from Virginia Tech.

“I’m excited to join Dallmeier at such a pivotal time. The company’s technology, particularly in advanced video solutions, positions it uniquely in the market. I look forward to working with the team to expand our footprint and deliver meaningful value to customers,” said Dalleske.

This appointment underscores Dallmeier’s continued investment in leadership and innovation as it expands its presence across commercial, industrial, and critical infrastructure markets.

The post Dallmeier Electronic USA Appoints Dave Dalleske as VP of Commercial/Industrial Sales appeared first on Americas iGaming & Sports Betting News.

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