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The Business Research Company’s Analysis Of The Impact Of COVID-19 On The Sports Global Market 2020 And Market Forecast To 2030
Ever since the pandemic started, countries worldwide are suffering from economic setbacks and supply chain disruptions. The strict quarantine measures taken by governments had halted worldwide operations. A significant impact of the virus was seen on the global sports market, as stringent social distancing measures were implemented to prevent the spread of the virus.
The global sports market reached a value of nearly $388.3 billion in 2020, having increased at a compound annual growth rate (CAGR) of 3.4% since 2015. The market has declined from $458.8 billion in 2019 to $388.3 billion in 2020 at a rate of -15.4%. The decline is mainly due to lockdown and social distancing norms imposed by various countries and economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it.
The COVID-19 pandemic is negatively impacting all major sources of income for sports, including broadcasting, commercial, and ticketing, and hospitality revenues. Besides broadcasting and commercial activity that is losing out revenues, many clubs, players, and staff are losing out on their incomes. For example, in a professional league, the organizing body disburses the total income generated by the league to the participating clubs. This ensures a minimum flow of revenue to the clubs. However, with the suspension of sports, it has become difficult for small and medium clubs to keep themselves afloat.
During lockdown and post lockdown, there has been an increase in media consumption. In the absence of live games, the sports industry is trying to capitalize on the surge in media consumption by telecasting classic games, archived content, and documentaries. Individual leagues are following the same. For example, the NFL has made all games played since 2009 available for streaming on its direct-to-consumer channel Game Pass. This strategy has resulted in a 500-fold increase in sign-ups.
The Business Research Company’s report titled Sports Global Market Opportunities And Strategies To 2030 covers major sports market companies, sports market share by company, sports market size, and sports market forecasts.
The report also covers the global sports market and its segments. The global sports market is segmented by type into participatory sports and spectator sports and by revenue source into media rights, sponsorship, merchandising, and tickets. The top opportunities in the sports market segmented by type will arise in the participatory sports segment, which will gain $136.7 billion of global annual sales by 2025. The top opportunities in the sports market segmented by revenue source will arise in the sponsorship segment, which will gain $71.1 billion of global annual sales by 2025.
Sports Global Market Opportunities And Strategies To 2030 is one of a series of new reports from The Business Research Company that provide market overviews, analyze and forecast sports market size and growth for the whole market, sports market segments and geographies, sports market trends, sports market drivers, sports market restraints, sports market-leading competitors’ revenues, profiles and market shares in over 1,000 industry reports, covering over 2,500 market segments and 60 geographies. The report also gives an in-depth analysis of the impact of COVID-19 on the market.
The global sports market is highly fragmented, with a large number of players in the market. The top ten competitors in the market made up to 1.6% of the total market in 2019. Major players in the market include Maruhan, Dallas Cowboys, New York Yankees, Manchester United Football Club, and Futball Club Barcelona.
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Coinbase
Wisconsin DOJ Sues to Stop Alleged Illegal Sports Betting Operations in Wisconsin
The Wisconsin Department of Justice (DOJ) has announced that it is suing Kalshi, Robinhood, Coinbase, Polymarket, Crypto.com, and their affiliates, to halt their alleged facilitation of illegal sports betting, a form of unlawful commercial gambling, in Wisconsin.
“Thinly disguising unlawful conduct doesn’t make it lawful. These companies’ alleged facilitation of sports betting in Wisconsin should be shut down,” said AG Kaul.
Except in limited circumstances, sports betting and other forms of commercial gambling have long been illegal in Wisconsin. Yet, as alleged in these lawsuits, the defendant companies have chosen to flout Wisconsin law through disguising the sports betting they facilitate on their online platforms as “event contracts,” which pay out just like ordinary bets based on the odds of sports-related outcomes.
The complaints further allege that the companies collect a fee for every bet made, meaning they generate revenue from Wisconsinites by violating the state’s gambling laws. Kalshi, as one example, reportedly generates more than $1 billion in annual revenue from its sports contracts, representing around 90% of its total estimated annualized revenue.
As the complaints allege, by making money from the sports bets they facilitate, these companies are engaging in unlawful gambling activity.
Wisconsin DOJ’s lawsuits, filed on last Thursday in Dane County, request a declaration that, by making sports-related event contracts available for trading by customers located in Wisconsin, the defendant companies are violating Wis. Stat.§945.03(1m) and thereby creating a public nuisance. The lawsuits additionally request preliminary and permanent injunctions enjoining and restraining the defendant companies from making sports-related event contracts available for trading by customers located in Wisconsin.
The post Wisconsin DOJ Sues to Stop Alleged Illegal Sports Betting Operations in Wisconsin appeared first on Americas iGaming & Sports Betting News.
Aristidis Tsikouras
GeWeTe Announces Strategic Partnership with Betson Enterprises
GeWeTe, a global leader in cash-handling and kiosk technology and a subsidiary of the Merkur Group, announced a strategic partnership with Betson Enterprises, a leading distributor of gaming and amusement equipment in North America, to introduce advanced self-service kiosk solutions to the Georgia Coin Operated Amusement Machine (COAM) market.
Under the agreement, GeWeTe will provide its industry-proven kiosk platforms, while Betson Enterprises will oversee statewide distribution, financing, installation, and ongoing service support, ensuring operators benefit from a seamless turnkey solution designed for regulated gaming environments.
With more than 33 years of experience and over 60,000 installed systems worldwide, GeWeTe delivers secure, automated kiosk technology that improves cashflow control, reduces manual cash handling, and streamlines redemption operations.
“Georgia represents a critical market as operators prepare for upcoming COAM prize redemption changes. With Betson’s strong market presence, customer relationships, and financing capabilities, we have found the ideal partner to deliver turnkey kiosk solutions aligned with evolving regulatory requirements. At the same time, this partnership marks another important milestone in strengthening our presence in the United States. Over the past six years, we have been highly successful in the U.S., which has developed into one of our most important markets,” said Aristidis Tsikouras, CEO of GeWeTe.
Effective July 1, 2026, Georgia COAM locations must transition to approved redemption methods, including gift cards, as part of updated regulatory guidelines. GeWeTe’s automated kiosks support operators in meeting these requirements by enabling secure, self-service redemption options while minimizing disruption to daily operations.
“Betson is excited to partner with GeWeTe to bring best-in-class kiosk solutions to the Georgia COAM market. These kiosks are not just about compliance – they help our customers operate more efficiently, gain better visibility into cashflow, and prepare their locations for the future of regulated redemption,” said Jeff Capilouto, General Manager of Georgia Gaming at Betson Enterprises.
Together, GeWeTe and Betson Enterprises will provide COAM operators with modern kiosk solutions that reduce in-store complexity, enhance cash security, and improve operational efficiency, enabling location owners and operators to adapt confidently as the market evolves.
The post GeWeTe Announces Strategic Partnership with Betson Enterprises appeared first on Americas iGaming & Sports Betting News.
Ainsworth Game Technology
Ainsworth Appoints Matt Smith as VP of Marketing and Product Strategy
Ainsworth Game Technology has announced the appointment of Matt Smith as Vice President of Marketing and Product Strategy, strengthening the Company’s leadership team within the key market of North America.
Matt brings more than a decade of experience in the gaming industry, with a strong track record of driving product innovation and market growth. He joins Ainsworth from IGT, where he spent eight years, most recently serving as Director of Premium Product Management. In that role, Matt was instrumental in developing and launching high-performing premium gaming products that resonated with operators and players alike.
Prior to his tenure at IGT, Matt held various roles within the Slot Department at Bellagio and other properties operated by MGM Resorts, where he developed a deep understanding of casino operations and player engagement.
In his new role, Matt will lead Ainsworth’s Marketing and Product Strategy initiatives, focusing on expanding the Ainsworth brand and delivering innovative, high-quality gaming experiences to customers throughout North America.
“Matt’s combination of operator insight and product leadership makes him an exceptional addition to our team. Matt’s expertise and proven track record is expected to positively contribute to current product strategies and strengthen our position in the market,” said Ryan Comstock, Ainsworth’s Acting CEO.
“I’m excited to join Ainsworth at such a pivotal time. The Company has a strong foundation and tremendous potential, and I look forward to helping drive the next phase of growth through compelling products and strategic marketing,” said Matt.
The post Ainsworth Appoints Matt Smith as VP of Marketing and Product Strategy appeared first on Americas iGaming & Sports Betting News.
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