Supplier aligns with one of America’s fastest-growing online casino brands as RubyPlay’s multi-studio ecosystem drives tier-one demand

RubyPlay, a studio-based layered content ecosystem, has partnered with Fanatics Casino, bringing its content to the operator’s New Jersey platform.

The partnership sees a selection of RubyPlay’s titles go live in the Garden State, including Mad Hit® Mr Coin, Immortal Ways® Magic Gems, and Mad Hit® Diamonds, giving Fanatics Casino’s fast-expanding player base access to some of the studio’s most established titles.

New Jersey is one of the US’ longest-established regulated iGaming markets and remains an important part of RubyPlay’s North American growth strategy, following the company’s initial entry into the state in early 2025.

The partnership with Fanatics Casino further strengthens the supplier’s presence across the country, bringing its games to a broad and highly engaged player base.

Dima Reiderman, CCO at RubyPlay, said: “Partnering with Fanatics Casino is a prime example of how we are growing in North America with tier-one brands. Expanding in New Jersey, where we first launched in the US, makes this a particularly meaningful step and reinforces our commitment to building long-term, high-value operator relationships in key regulated markets.

“Our approach is centred around a layered content ecosystem, built to support sustained engagement and performance over time. For operators like Fanatics Casino, this means access to a broader and more flexible content strategy, shaped by multiple studios, including Koala Games, Mad Hat Games, xSlots and Firerose, each focused on specific markets and audiences. As the North American market continues to evolve, that adaptability is becoming increasingly important, and partnerships like this highlight how our model is resonating with leading brands.”

Kieron Shaw, Sr. Manager, Casino Content for Fanatics Betting and Gaming added: “RubyPlay’s studio-led model provides a framework for deeper, longer-term player engagement, which is exactly what we are looking to achieve as we continue to build out our offering. Bringing renowned series like Mad Hit® and Immortal Ways® to our New Jersey customers is an exciting step, and we see strong potential in the partnership moving forward.”

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Platform pairs sportsbook simulations with a QualiBest survey on fan confidence and compares 2026 sentiment to Brazil’s 2002 campaign.

Superbet has launched “As Odds do Penta,” a data and research hub focused on Brazil’s 2026 World Cup outlook, using sportsbook-driven simulations and public opinion polling to compare the current cycle with the national team’s 2002 campaign. The initiative was announced in São Paulo in June 2026 and is hosted at termometrosuper.com.br.

According to Superbet, its sportsbook model runs predictive simulations and weighs performance metrics alongside qualitative inputs, including media coverage tone and fan engagement, to recreate historical probabilities and compare them to today’s market. “The odds in 2002 would certainly be as high as what we have now in 2026.. The scenario has several similarities: widespread distrust, a tense qualifying phase, and pressure from the press.”, said Guilherme Simantob, a statistician at Superbet.

Superbet also cited results from “Termômetro Super,” a survey commissioned from Instituto QualiBest and conducted June 4-6 with 824 internet users aged 40+ across Brazil. The company said 58% of respondents see a medium-to-high probability of a Brazil turnaround in 2026, and that 58% reported being optimistic or moderately confident based on historical parallels. The release also noted demographic splits, including higher uncertainty among women; a more negative view among Class A respondents compared to Class C; and a stronger “medium probability” view among respondents aged 61+ (44%) versus those aged 40-50 (33%).

On whether prior World Cup disappointments affect belief in a 2026 title, Superbet said 35% reported that pressure from previous defeats reduces confidence, while 22% said history shows Brazil performs strongly when expectations are low; 37% described themselves as moderately confident.

The company added that, based on its reconstruction, Brazil would have been priced at 8.50 in 2002 (which it equated to an 11% mathematical chance). For 2026, Superbet said Brazil’s title odds are around 9.50, and that the “mercado internacional” assigns the team about a 5% chance to win. Commentator Jorge Iggor, cited in the release, argued that entering without being the market favorite can reduce pressure: “Looking at the historical context and the odds themselves proves that not carrying the absolute favoritism for 2026 is a great advantage. Arriving without the weight of being the top team on the market relieves the pressure and makes the atmosphere much lighter. In 2002, the team also defied all predictions and clinical doubts about its main stars to lift the trophy.”

Superbet also highlighted what it called an experience edge in the current squad: “There is an unprecedented and favorable point for the current team. The players selected for the 2026 tournament have accumulated far more titles than the 2002 team at that time: 305 titles combined now, compared to 176 in 2002. This provides experience in big games that could be our unseen advantage.”, Simantob said. The company said the hub will update during the tournament, including additional “Termômetro” polling updates tracking changes in public confidence.

Arnold Ash, the executive recruitment and advisory specialist, has become sponsor of the Arthurian League’s US Tour, culminating in the inaugural Transatlantic Cup – a prestigious fixture between title-winning English and American amateur sides.

Marking 250 years of US independence, the game is scheduled during the 2026 World Cup, taking place on Friday 26 June in Philadelphia, the birthplace of American independence.

US amateur champions West Chester United SC are holders of the 2025 US Adult Soccer Association (USASA) National Amateur Cup. They will host a side representing England’s Arthurian League, which won the 2024 FA Inter-League Cup and features some of the oldest football clubs ever, including former FA Cup winners Old Etonians and Old Carthusians.

Arnold Ash’s logo will appear on the front of the Arthurian side’s white and red England kit. As the team’s headline partner the deal covers the travelling squad’s full 12-day tour with additional matches against New York Athletic Club and Boston Bolts.

The multi award-winning executive recruitment and advisory firm will also benefit from in-stadium branding at the ticketed match at Drexel University’s Vidal Athletic Complex, as well as on the historic event’s online and social channels.

The sponsorship builds on a relationship that saw Arnold Ash sponsor the Arthurian League representative team at the UEFA Regions Cup 2024. Its commitment to grassroots sport and emerging talent has seen the company support a number of charities, including Gloves and Doves, which helps promote unity and coexistence in Israel and the Middle East through the sport of boxing, and sponsor and support rising star boxer ‘Razor Ali’, an Iranian refugee based in London.

Jon Arnold, CEO at Arnold Ash, said: “Arnold Ash has been a proud sponsor of the Arthurian League representative sides at major events before, but it doesn’t get any bigger than this. The team is hugely talented, made up of the top amateur players England has to offer and – as the best-of-the-best – reflect the Arnold Ash core principles of quality, experience and consistency.

“The World Cup is now underway, but for the next five weeks, the Transatlantic Cup is where the real action is at! We wish both England teams the best of luck stateside!”

Billy Jenkins, Manager of the Arthurian League representative team, said: “Arnold Ash’s sponsorship is hugely valuable to our team, and we are incredibly grateful for their continued backing of grassroots football.

“We are honoured to participate in the first-ever Transatlantic Cup and just like England’s professional team hope to be lifting prestigious silverware on US soil in the coming weeks.”

The Transatlantic Cup takes place at 7.30pm on Friday 26 June, 2026 at Drexel University, Philadelphia. Tickets cost $15 and are available at www.wcp.flicket.io.