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New PC Poster Sticker Game and Anzu Form an Exclusive Partnership to Bring Immersive In-Game Ads into the Gameplay

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Soon-to-be-released PC game Poster Sticker will feature real-world advertising thanks to an exclusive partnership between creator Caipirinha Games and Anzu.io, the world’s most advanced blended in-game advertising platform. With Anzu’s industry-leading solution, Poster Sticker now will be available to global advertisers for both banner and video ads.

Caipirinha is a well-established, prolific developer, with over 75 cross-platform offerings and 17 years of experience building successful games. As a game about advertising, Poster Sticker offers a unique opportunity for brands to interact with its audience. The gameplay involves players placing ads on defined locations throughout the virtual world and taking photos of the ads in-game in order to earn rewards. The fact that ads are an intrinsic part of the gameplay not only adds to engagement with and realism of the game, it also means that gamers may not even react to the ads as ‘advertising’ at all, making it a completely immersive experience.

“I can’t think of a more obvious kind of game for Anzu technology than Poster Sticker,” says Anzu’s VP of Sales Alex Yerukhimovich. “Bringing real-life ads into a game that’s all about advertising and ad placement feels like a no-brainer! Our partnership with Caipirinha means that global advertisers can interact with Poster Sticker gamers in a sustainable and organic way, along with benefiting from alignment with industry standards and measurement. With Caipirinha Games’ years of experience, we are sure they will produce another hit!”

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“Partnering with Anzu for our upcoming game Poster Sticker is a perfect fit,” adds Joachim F. Meyer, CEO of Caipirinha Games GmbH. “Caipirinha’s goal as a game developer is to provide our players with the most engaging and entertaining way to spend their free time. As Poster Sticker is all about ads, thanks to Anzu, we are now able to use real ads, which are preferable to fake ads. This lets us deliver a superior gaming experience, with increased realism that yet doesn’t disrupt the players.”

The global gaming audience is over 3 billion people strong, with a projected 2020 spend of almost $175 billion. Anzu allows advertisers to access this diverse, hard-to-reach audience in a way that respects the gamer experience. Anzu is the only in-game ad company to receive an ISO 27001 certificate, giving developers and advertisers valuable assurance that player data is highly secured. In addition, with its recent partnership with advertising giant WPP, Anzu is bringing widely-accepted digital standards to in-game advertising, helping to build advertiser confidence in the value of this channel by using the technologies they trust. Other Anzu big name gaming partners include Ubisoft and Lion Castle and the company has run in-game campaigns for global brands such as Vodafone and Samsung.

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European Gaming Congress 2025 Unites Europe’s Leading Operators with Record-Breaking Support

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The European Gaming Congress (EGC) 2025 is set to become the defining industry event of the year, as an unprecedented number of Europe’s largest operators rally behind the Congress — showing their support through sponsorships, thought leadership, and active participation.

This year, EGC welcomes a record number of sponsors, and the attendance is including industry leaders such as SUPERBET, Betclic, Fortuna, Betfan, Kaizen Gaming, Betano, Totalizator Sportowy, ComeOn Group, LVBet, RocketPlay Casino, WinSpirit Casino, 1spin4win, Win Casino, eCasino.cz, and Alfor (Fenikss).

Some operators are powering the event as sponsors, others are shaping the conversation as panelists in high-level discussions, while many are showing their commitment to collaboration by attending in force.

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European Gaming Congress 2024 (Warsaw, Poland)

“The European Gaming Congress has always been about uniting the industry, but this year we’re seeing something truly remarkable,” said Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, the organizer of EGC. “With a record number of operator sponsors, packed panels, and incredible attendance from leading brands, this year’s Congress sends a clear message: Europe’s iGaming sector is ready to work together to build a sustainable and innovative future.”

The EGC 2025 agenda will feature powerful panel discussions and expert-led sessions covering the most critical topics shaping the industry:

  • Regulatory updates and cross-border compliance strategies
  • Responsible gaming and player protection initiatives

  • Technological innovation — from AI to gamification and personalization
  • Emerging partnerships driving sustainable market growth

By gathering top executives, regulators, legal experts, affiliates, suppliers, and innovators under one roof, the European Gaming Congress 2025 offers unmatched opportunities for knowledge exchange, strategic partnerships, and collaborative problem-solving.

The European Gaming Congress takes place between 30-31 October in Warsaw, Poland, bringing together Europe’s most influential leaders for two days of networking, insights, and shaping the future of gaming.

Meet Europe’s Leading Operators – Register Now for the European Gaming Congress!

 

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The post European Gaming Congress 2025 Unites Europe’s Leading Operators with Record-Breaking Support appeared first on European Gaming Industry News.

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Gaming Corps integrates full portfolio with Light & Wonder’s content marketplace

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Gaming Corps integrates full portfolio with Light & Wonder’s content marketplace

Gaming Corps – a publicly-listed game development company based in Sweden, has signed a global distribution deal with Light & Wonder, Inc. (together with its subsidiaries, “Light & Wonder”), strengthening its international presence through one of the industry’s most trusted aggregation platforms.

The agreement will see Gaming Corps’ full games portfolio spanning Slot, Crash, Mine, Table and Plinko titles — made available via Light & Wonder’s award-winning content marketplace ecosystem. This includes the studio’s latest launches: the mythological slot 3 Pigs of Olympus and retro-style instant win game Plinkball 5000.

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Light & Wonder is the leading cross-platform global games company, active in over 38 regulated jurisdictions and trusted by many of the world’s largest operators. Its content marketplace hosts more than 6,700 titles and handles over five billion game rounds each month.

For Gaming Corps, the agreement provides access to an expansive global network of online casinos and players and accelerates the studio’s ability to deliver its content to new audiences with speed and confidence.

Juha Kauppinen, CEO at Gaming Corps, said: “This deal with Light & Wonder is a significant moment for us. Their content marketplace is one of the leading distribution networks in the industry, and this agreement puts our content in front of new audiences in key regulated markets. We’re particularly excited to bring our most popular title, 3 Pigs of Olympus, to a broader operator base — and to keep building momentum with a partner who shares our vision for quality and innovation.”

Steve Mayes, Senior Director, Partners iGaming at Light & Wonder, added: “At Light & Wonder, we focus on delivering diverse, forward-thinking gaming experiences to operators in every major regulated market. Our content marketplace is trusted by tier-one brands worldwide, and we are deliberately selective about the content studios we integrate. Gaming Corps impressed us with both the originality of its portfolio and the speed of its growth, and we are delighted to welcome them onto the Light & Wonder content marketplace”.

The post Gaming Corps integrates full portfolio with Light & Wonder’s content marketplace appeared first on European Gaming Industry News.

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Disability Initiative Wins Inaugural F1 Allwyn Global Community Award

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Allwyn, the multi-national lottery-led entertainment company, and Formula 1 have announced Stichting HandicapNL as the winner of the inaugural F1 Allwyn Global Community Award and a €100,000 donation from Allwyn. The donation will be used to further the winner’s positive impact – breaking down barriers by improving event accessibility. From extra facilities to offering specialised information, the foundation provides support across the entire event experience – helping the two million people with disabilities in the Netherlands and creating a more inclusive society.

The Award recognises the outstanding contributions to society that F1-linked initiatives are making in their country. Taking the international spotlight ahead of the Formula 1 Heineken Dutch Grand Prix, the local Dutch community initiative won over the panel of judges with the impressive impact that it has made not just in the world of F1, but in the wider community in the Netherlands. Over the next 12 months, the donation will enable Stichting HandicapNL to increase the number of events it supports, so that more people can access and inclusively attend from start to finish, regardless of their disability.

The F1 Allwyn Global Community Award, created as part of the multi-year partnership between Formula 1 and Allwyn, reflects a shared commitment to driving positive change and giving back to the communities in which they operate. During the 2025 season, a total of four local initiatives making a positive impact in their countries – which could include advancements in education, culture, wellbeing and sustainability – will be chosen by judges to each win a €100,000 donation from Allwyn and the chance to visit a Formula 1 Grand Prix.

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Three further winners will be announced this season, with local initiatives to be recognised at the home of Formula 1 races in the US (Austin and Las Vegas) and Mexico.

Jan Karas, CEO of OPAP, part of Allwyn, and F1 Allwyn Global Community Award judge said: “Stichting HandicapNL’s impact here in the Netherlands is truly inspiring. At Allwyn, we want to bring fun and entertainment to as many people as possible – no one should have to face a physical barrier in doing so. Stichting HandicapNL’s work is not just improving accessibility for F1 fans, but is providing learnings that can be applied to different types and scales of events outside of the F1 environment.”

Emily Prazer, Chief Commercial Officer at Formula 1 said: “The F1 Allwyn Global Community Award is a perfect example of how Formula 1 can use partnerships to enact real change in the communities where it races. This unique collaboration has created a global platform to celebrate the fantastic local initiatives that go above and beyond to make a real difference. Stichting HandicapNL has helped transform experiences for many people living in the Netherlands, and the F1 Allwyn Global Community Award will help them to continue to expand their vital works and help people across the country.”

F1 Allwyn Global Community Award winner Jan Willem Koopman from Stichting HandicapNL said: “Our ultimate goal is that it becomes commonplace for people with disabilities to access and inclusively attend a whole festival or event, from start to finish. It has been fantastic working with Formula 1 at Zandvoort to make this track as accessible as possible and, thanks to this Award, we can expand our operations. The donation from Allwyn will mean we can make four additional events more accessible, support a further six events with advice and assistance and develop new partnerships with like-minded organisations. It will also have a lasting impact in the long term, empowering even more people to attend events, challenging negative perceptions and creating a more inclusive society.”

The post Disability Initiative Wins Inaugural F1 Allwyn Global Community Award appeared first on European Gaming Industry News.

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