Latest News
Pariplay Joins Forces with Powerhouse Platform Provider Digitain
Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion products will be distributed across B2B partners of the renowned platform provider.
Digitain was founded in Armenia in 1999 as a national lottery, growing into a B2C affiliate company and finally becoming the multi-channel gaming platform that allows operators to plug-in sportsbook, casino, live dealer and virtual sports, that it is today. Winner of Skrill Games Supplier at the EGR B2B Awards 2020, Fast Growing Online Platform at the BEGE Awards 2019, and numerous others, Digitain has cemented itself as a premier partner of iGaming operators across the globe.
Through its agreement with Digitain, which is trusted by over 75 iGaming partners globally for its turnkey solutions, Pariplay will broaden the reach of its proprietary and third-party games as well as its Ignite and Fusion
Top performing titles such as Kings Of The Trident Deluxe, Dragons of the North Deluxe, Mystery Fox, Wolf Riches and Stallion Fortunes, which have already proven themselves to be worldwide player favourites, will now be made available to more markets around the world, thanks to the partnership with Digitain.
Samvel Mkrtumyan, Head of External Communication at Digitain, said: “This partnership with Pariplay made sense to us, since they share so many of the same core values we do in their client-orientation and passion to innovate. We look forward to reaping the benefits of their portfolio of engaging games that are so highly popular at an international level and also leveraging their cutting-edge marketing tools, to drive our own product forward.”
Christine Lewis, CCO and MD Malta at Pariplay, said: “We’re very excited about this new deal with Digitain and being able to extend the reach of our own unique game content and that of our third parties through Fusion, to more players across more markets all over the world. We see our offering as an excellent fit for this global platform provider and we look forward to developing a long-term partnership with them as we continue to grow our regulated market footprint.”
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AB Trav och Galopp
Richard Woodbridge Elected to ATG Board of Directors
At the Annual General Meeting of AB Trav och Galopp (ATG) on Thursday, May 7, 2026, Richard Woodbridge, CEO of Scandinavian Heritage AB, was elected as a new independent member of ATG’s board. He succeeds Mårten Forste, who left the board at the end of 2025.
“We welcome Richard to ATG’s board. His solid experience from the gaming market will add significant value to the board’s work,” said Peter Norman, chairman of ATG.
“I am pleased and grateful for the trust in me to take a seat on ATG’s board. ATG is a very strong company and brand with an important role in both gaming and horse racing, and I look forward to future collaboration with the rest of the board,” said Richard Woodbridge.
The Nomination Committee’s proposal for re-election of other board members was approved by the meeting.
ATG’s board thus consists of:
• Peter Norman (Chairman, independent)
• Boris Lennerhov (Vice Chairman, trotting representative)
• Katarina G. Bonde (Board member, independent)
• Marie Osberg (Board member, independent)
• Richard Woodbridge (Board member, independent)
• Marie Thelander Dellhag (Board member, trotting representative)
• Anders Lilius (Board member, galloping representative)
Employee representatives on the board:
• Björn Haglund (Board member, employee representative)
• Camilla Hasselström (Board member, employee representative)
• Alternates: Gustav Enström and Leo Wilson, both employee representatives.
The post Richard Woodbridge Elected to ATG Board of Directors appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
ReferOn completes management buyout as Alex Bukin becomes CEO
ReferOn has completed a management buyout, with former General Manager Alex Bukin acquiring the iGaming affiliate management platform and taking over as Chief Executive Officer.
Bukin said the deal is intended to support longer-term product and market plans: “This is an important moment for ReferOn and the beginning of a new chapter for the business. The management buyout provides us with the long-term focus required to continually advance the platform. We remain committed to product development, strengthening our offerings for partners, and supporting ReferOn’s continued growth across key markets.”
ReferOn reported that in its first 12 months post-launch it recorded 35.7 million clicks, 2.4 million registrations, 18,000 affiliates, and 136,000 active trackers. The company also said it was named “Best Affiliate Platform” in 2025 and 2026 by industry stakeholders.
The company said the ownership change will not affect day-to-day operations and that existing support and partnerships will continue. It also pointed to recent product updates including Refie, described as a built-in interface layer, alongside features such as dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and mobile optimization.
As part of the transition, ReferOn said its leadership team remains in place, with Vlad Bondarenko moving from Head of Product to Chief Product Officer and David Harris moving from Operations Lead to Chief Operations Officer.
The post ReferOn completes management buyout as Alex Bukin becomes CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
ELA Games’ Joker Winpot shortlisted for Game of the Year at SBC Awards Americas
ELA Games said its slot title Joker Winpot has been shortlisted for “Game of the Year” at the 2026 SBC Awards Americas, with winners set to be revealed on June 10, 2026 in Fort Lauderdale, Florida.
The company described Joker Winpot as a consistent performer in its portfolio, combining a dark, character-driven theme with a 1×1 grid format.
ELA Games said the title’s core differentiator is its proprietary Winpot mechanic, a progression-based feature built around player choice. As rewards build inside the Winpot, players can either cash out or keep spinning in pursuit of higher payouts.
The 2026 SBC Awards Americas ceremony will take place at the Broward County Convention Center. Organizers expect around 600 industry professionals, with the awards running alongside SBC Summit Americas from June 9–11.
The post ELA Games’ Joker Winpot shortlisted for Game of the Year at SBC Awards Americas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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