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Sahara Games launches with Pronet Gaming across Africa

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New omni-channel platform partnership set to fuel major expansion

Leading African operator Sahara Games has rolled out a full omni-channel solution with next generation platform provider Pronet Gaming.

The innovative offering, which made its debut in Uganda this week and will roll out shortly in Kenya and Nigeria, includes both new online sportsbook and casino, as well as retail, platforms that feature their own UI and UX.

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Pronet Gaming’s full suite of sportsbook solutions includes 35,000 live events a week, full and partial cash out, live match tracker and statistics, fast, accurate data, and a full risk management service to provide Sahara Games’ sports-mad customers with all they could want.

Its online casino content includes a catalogue of over 6,000 slots, table games from nearly 70 of the world’s best performing studios, and number games that are tailored to specific African markets.

Colin McDonagh, Pronet Gaming’s Chief Sales Officer, said the launch would provide the brand with a unique offering in a number of important markets and would throw down the gauntlet to its rivals.

He added: “Sahara Games now has an online and retail platform that will take them past the competition and give them a solid, dependable base upon which to create significant commercial growth.

“As an operator it is so important to not only have all of the modern tools and products at your disposal but to be able them to showcase them in your own unique way. We are really looking forward to delivering this for them.”

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Jeff Halloran, CEO of Sahara Games, said: “Many platform providers don’t understand the African market and wonder why players don’t engage, so we were careful to choose a solution that provided the features they want and adapted to their demands.

“We assessed dozens of platforms and chose to partner with Pronet Gaming primarily because they understood the flexibility we required. Thanks to their platform, we plan to offer creative features to the African market that have never been seen before.”

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Africa

SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza

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SYNOT Games, a leading global casino game developer, has announced its expansion into the Nigerian iGaming market through a new partnership with betBonanza.

As a result of this collaboration, betBonanza players will have access to SYNOT Games‘ acclaimed portfolio of over 150 unique and engaging titles. The initial launch will feature ten highly popular games, including Aztec Jaguar Megaways, All Ways Queen, Forest Maiden, and Rio Mystery Night. The operator will continue to expand its offering, adding five new games each week until the full portfolio becomes available.

By joining forces, SYNOT Games and betBonanza aim to meet the growing demand for premium gaming content in Nigeria’s thriving market, setting a new standard for entertainment and innovation.

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Unity Nwanze, Business Operations Manager at betBonanza, said: “We are excited to expand our Casino game portfolio with the addition of SYNOT Games! It’s a great opportunity to present our players with fun games and thrilling ways to win. We look forward to a rewarding partnership.”

Kristína Ďaďová, Sales Manager at SYNOT Games, added: “Our goal is to provide the highest level of entertainment and by partnering with betBonanza, we will be able to offer top-quality games to a whole new audience. I believe this cooperation will strengthen our position in a market as demanding as Nigeria.”

The post SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza appeared first on European Gaming Industry News.

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Africa

888bets Goes Live in Malawi

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888bets has launched in Malawi, expanding the online operator’s presence across Africa.

The brand, which is a joint venture between 888 owner evoke and 888Africa, unveiled a television advert to support its entry into its latest market.

888Africa co-founder and CEO Christopher Coyne said: “Delighted to announce that 888Africa has now launched into our seventh African market with Malawi. We are live from today [Friday, November 29].

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“I’m so proud of the work of the outstanding 888Africa teams, too many to mention in the run to get us live, but I will note Alex Rutherford [888Africa chief growth officer] for his work on licensing, and I’ll mention also Andrew Lee [chief revenue officer], Steven McIntosh [VP product] and Zeljka Perkovic for their massive contributions on the project side.”

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EGT and Gaming IQ to provide high-quality gaming experience to players in Congo

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EGT is proud to announce one more large-scale installation in Africa. Now, the Caesars Casino in Kinshasa, Congo, owned by the leading operator Gaming IQ, is entirely supplied with gaming equipment from the Bulgarian manufacturer.

The guests of the establishment have the opportunity to enjoy top-performing developments from EGT’s portfolio, including the well-known Premier Series slot cabinets P 24-24 Up, P 27-27 St Slim, P 42 V St Curved, as well as the G 27-27 St model of the General Series, for which this is the first installation in the country. The company’s rich gaming variety is represented by the multigame mixes of the Collection Series. In addition the players can hit even bigger winnings by trying their luck with the jackpots Premium Link, Lady’s Cards, as well as the absolute bestseller Bell Link. EGT’s casino management system Spider is also implemented to ensure that the organization of the daily activities on the casino floor will run smoothly.

“I am very happy that we have carried out this installation, which is the largest we have done so far in Congo,” said Lilia Georgieva, Director of EGT’s office in Tanzania. “I would like to thank Gaming IQ for once again placing their trust in us and accomplishing together another ambitious initiative that allows the gaming audience in Kinshasa to have access to state-of-the-art casino products with a proven reputation on a global level. I believe that we will quickly establish ourselves as leaders in the local market, given the excellent performance of our machines and games to date and especially the impressive results of Bell Link. By the end of the year, we plan to make installations in two more establishments of Gaming IQ in Uganda and Angola, and we will continue with more in 2025.”

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Delcho Petrov from Gaming IQ also shared his positive evaluation regarding the collaboration with the Bulgarian company: “We are very happy that EGT has provided us with their top-notch gaming solutions for another of our establishments. I am confident that Caesars Casino will now unfold its enormous potential and become a preferred location for both the gaming audience in Congo and for players coming from other countries. Inspired by the magnificent outcome of our partnership to date, together we will continue to contribute to the modernization of the African gaming landscape and the transformation of local gambling facilities into world-class casino floors.”

The post EGT and Gaming IQ to provide high-quality gaming experience to players in Congo appeared first on European Gaming Industry News.

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