Africa
Sahara Games launches with Pronet Gaming across Africa

New omni-channel platform partnership set to fuel major expansion
Leading African operator Sahara Games has rolled out a full omni-channel solution with next generation platform provider Pronet Gaming.
The innovative offering, which made its debut in Uganda this week and will roll out shortly in Kenya and Nigeria, includes both new online sportsbook and casino, as well as retail, platforms that feature their own UI and UX.
Pronet Gaming’s full suite of sportsbook solutions includes 35,000 live events a week, full and partial cash out, live match tracker and statistics, fast, accurate data, and a full risk management service to provide Sahara Games’ sports-mad customers with all they could want.
Its online casino content includes a catalogue of over 6,000 slots, table games from nearly 70 of the world’s best performing studios, and number games that are tailored to specific African markets.
Colin McDonagh, Pronet Gaming’s Chief Sales Officer, said the launch would provide the brand with a unique offering in a number of important markets and would throw down the gauntlet to its rivals.
He added: “Sahara Games now has an online and retail platform that will take them past the competition and give them a solid, dependable base upon which to create significant commercial growth.
“As an operator it is so important to not only have all of the modern tools and products at your disposal but to be able them to showcase them in your own unique way. We are really looking forward to delivering this for them.”
Jeff Halloran, CEO of Sahara Games, said: “Many platform providers don’t understand the African market and wonder why players don’t engage, so we were careful to choose a solution that provided the features they want and adapted to their demands.
“We assessed dozens of platforms and chose to partner with Pronet Gaming primarily because they understood the flexibility we required. Thanks to their platform, we plan to offer creative features to the African market that have never been seen before.”
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Africa
GHASBO Support Responsible Gaming with GH¢235,000 Donation for Purple Month

The Ghana Association of Sports Betting Operators (GHASBO) has announced that its members have collectively contributed GH¢235,000 (22,595 USD) to support the Gaming Commission’s “Purple Month” campaign held in May 2025.
The Purple Month campaign, themed “Promoting Mental Wellness through Responsible Gaming,” is a national initiative aimed at raising awareness about mental health challenges linked to excessive gaming, promoting responsible betting habits and reinforcing the collective responsibility of all industry stakeholders in ensuring player protection and community well-being.
GHASBO, acting on behalf of its members, made the official donation to the Gaming Commission as a show of support for the campaign and its objectives. This contribution is part of its larger effort to partner with regulators and civil society in shaping a gaming ecosystem that is ethical, sustainable and protective of vulnerable individuals.
GHASBO said: “We are immensely grateful to all the operators who contributed to this worthy cause. Special appreciation goes to: Sportybet, Msports, Football.com, Betway, PremierBet, and Betfox for their significant contributions.
“We also recognize the meaningful contributions of the operators who donated various amounts to ensure the campaign’s success.”
This collective support from GHASBO members exemplifies the gaming industry’s readiness to champion responsible gaming and community engagement.
The post GHASBO Support Responsible Gaming with GH¢235,000 Donation for Purple Month appeared first on European Gaming Industry News.
Africa
Sportingtech Extends Strategic Partnership with 888Africa

Sportingtech, the multi-award winning iGaming platform provider, has extended its partnership with 888Africa for another three years – reinforcing a relationship that has rapidly become one of the most successful in African iGaming. The extension signals a continued commitment to trust, performance, and shared expansion ambitions in one of the industry’s most dynamic regions.
Since launching together in 2022, Sportingtech and 888Africa have established an effective operating partnership, successfully delivering top-tier sports betting and casino experiences across key African markets. During this time, 888Africa has recorded customer base growth of over 800%, underlining the strength of the collaboration.
As part of the renewed agreement, 888Africa will benefit from Sportingtech’s enhanced platform, featuring an updated sportsbook and casino UI/UX designed to drive deeper engagement and deliver strong performance in competitive markets.
Anthony Murphy, Commercial Director at Sportingtech, said: “This renewal shows the value of doing things properly – understanding local markets, building solid tech foundations, and working in true partnership. We’ve built a strong relationship with the team at 888Africa and are ready to keep pushing their growth further.”
Christopher Coyne, CEO at 888Africa, added: “Sportingtech has been a key part of our African success in Mozambique. 888 is now #1 for market share in Mozambique and without doubt the Sportingtech Platform has been a part of this result. The Platform has proven to be stable and high performing, we’ve made big strides in the partnership over the last while and I cannot speak highly enough about Tom Ustunel, Colin McDonagh and the whole team as partners.”
The post Sportingtech Extends Strategic Partnership with 888Africa appeared first on European Gaming Industry News.
Africa
Booming Games Partners with Bitville Gaming to Strengthen African Presence

Booming Games, a top-tier developer of high-end slot content for the global iGaming industry, is proud to announce a strategic partnership with Bitville Gaming, a leading provider of innovative and compliant gaming solutions across South Africa and emerging markets.
This collaboration marks a significant milestone in Bitville Gaming’s ongoing mission to deliver world-class gaming content to licensed operators and regulated markets. The partnership enables Bitville Gaming to integrate Booming Games’ full portfolio of award-winning slot titles, featuring engaging themes, innovative mechanics, and premium-quality graphics into its content distribution network.
Booming Games continues to expand its global footprint, and this new partnership represents a significant step in bringing its games to emerging regulated markets. With a shared focus on integrity, entertainment, and compliance, both companies are well-positioned to offer enriched player experiences while meeting the highest standards of regulatory oversight.
This partnership is effective immediately, and integration efforts are already underway to ensure Booming Games titles are readily accessible to licensed operators across the region.
Solomon Godwin, Head of Africa at Booming Games, said: “Partnering with Bitville Gaming offers an exciting opportunity for Booming Games as we expand our reach across Africa. This collaboration allows us to deliver our premium gaming experiences to a broader audience while continuing to meet the evolving needs of our players. We’re thrilled to introduce our high-quality, immersive titles, including Buffalo Hold and Win Extreme, 64 Gold Coins Hold and Win, Gold Gold Gold 5000, and Ronaldinho Spins to players on the Bitville Gaming platform”.
Andrew von Hoesslin, CEO at Bitville Gaming, added: “The Bitville team is delighted and thrilled to announce our partnership with Booming Games. Their innovative, entertaining and cutting-edge online slot games are a perfect fit for Bitville’s platform. We can’t wait to bring this exciting gaming experience to operators in the African market. This collaboration is a testament to our commitment to delivering the best in online entertainment.”
The post Booming Games Partners with Bitville Gaming to Strengthen African Presence appeared first on European Gaming Industry News.
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