ICONIC21 has launched Arrow Chase, a new iGaming title the supplier says is designed as a continuous experience rather than a round-based game.

The game is built around an arrow that “endlessly” moves across the screen towards multiplier blocks. ICONIC21 said players choose multiplier blocks to bet on and receive instant payouts when blocks are hit, with the experience running without “rounds, resets” or downtime.

ICONIC21 is also positioning Arrow Chase as a multiplayer product, with all players watching the same on-screen action at the same time. The company said the concept aims to combine timing-driven play associated with crash-style mechanics with a continuous flow.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Every few years, something comes along that makes the industry stop and reconsider what a game can be. We believe Arrow Chase is one of those moments. We built something with no round, no reset, no interruption, because we believe that is what the next generation of players will come to expect. What comes after it is a conversation we are very much looking forward to having.”

ICONIC21 said Arrow Chase was informed by ongoing discussions with operator partners on player behaviour and demand, and suggested the format could evolve into a new category with naming still to be defined.

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Honoré Gaming, the trailblazing online sportsbook platform and tech provider, has teamed up with Smartico, a specialist in CRM automation and gamification, to improve its player engagement and retention features.

In preparation for the expanded World Cup, the incorporation of Smartico’s sophisticated CRM solution transforms the Honoré Gaming platform into a holistic entertainment ecosystem, signifying a strategic advancement in its progression toward a more intelligent, automated, and player-focused future.

Smartico’s adaptable features will bolster Honoré Gaming’s broader goal of providing operators with top-tier tools to enhance revenue and improve customer analytics, establishing CRM as a fundamental element of its platform offerings. Intelligent interactions will be a crucial factor for achieving favorable outcomes in Honoré’s main markets in French-speaking Africa and Central America, where comprehending player behavior and providing pertinent interactions are vital for long-term growth.

Emphasizing gamification and automation, Honoré Gaming will implement tailored engagement strategies influenced by local market specifics, while adhering to the key elements that contribute to a platform’s success – from deposits to gameplay, winnings, withdrawals, and return play.

Honoré Gaming CEO, Christophe Casanova said: “Smartico’s CRM solution is a critical pillar in our mission to better serve our operators and end users. Our partners can now implement data-driven customer experiences that increase player LTV ahead of a major World Cup summer. The integration of Smartico’s AI-driven technology represents a pivotal shift in Honoré Gaming’s operational scale, transforming its analytical depth and redefining how the platform communicates and interacts with players.”

Betina Todorova, Smartico Partnerships Manager added: “We believe that the combined strengths of our AI-driven technology and Honoré Gaming’s platform will deliver significant value to operators. Working together across African and Central American markets will benefit local partners and ultimately create more engaging player experiences.”

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Broadway Platform, the all-in-one iGaming platform, has partnered with Ghanaian operator Afrinova as it further expands its footprint in the African continent.

The agreement will see Afrinova’s platform powered by Broadway’s full-service AI-powered product suite, including casino, as well as a complete payment, CRM and risk management solution, as the operator looks to grow its presence in its home market of Ghana.

Ghana, like many regulated African markets, offers significant growth opportunities, with increasing internet penetration, a young population and growing familiarity with betting products.

The Afrinova partnership is the latest commercial agreement secured by Broadway Platform, which has also strengthened its offering after a recent deal with Altenar.

Giorgi Samkharadze, Director of Broadway Platform, said: “Partnering with Afrinova is a really exciting moment for us as we strengthen our presence in one of Africa’s most exciting regulated markets.

“Our commitment to exceptional product delivery is unmatched, and we look forward to powering Afrinova’s market-leading offering for many years to come.”

Imad Hawwach, Managing Director at Afrinova, said: “Broadway Platform’s comprehensive back-end offering allows us to seamlessly deliver a best-in-class experience to our customers across Ghana. It’s an extremely exciting partnership for us, and one that allows us to stand apart from our competitors.”

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