Atlantic City
Harrah’s Resort Atlantic City Celebrates 40th Anniversary
Harrah’s Resort Atlantic City celebrated its 40th anniversary this weekend, commemorating four decades of achievements and milestones. Beloved by generations across the tri-state area, the premier bayside resort destination has evolved to meet the ever-changing demand for new experiences and to reach new audiences. Over the years, Harrah’s Resort has hosted hundreds of signature events, welcoming guests, countless celebrities, and many notable guests through the years, making it a must-see hotel and casino in Atlantic City. What’s more, the popular destination offers award-winning restaurants with an array of accommodation options, including the newly renovated Laguna and Coastal towers, showcasing stunning Bay views.
On the heels of the resort’s latest hotel renovation, the newly-formed Caesars Entertainment recently announced its commitment to $400 million in total capital investments and improvements into its Atlantic City resorts – Caesars, Tropicana, and Harrah’s Resort – over the next three years.
Last month, Harrah’s Resort received notable recognition by being voted one of the country’s Top 10 Casinos Outside Las Vegas by USA Today’s 10 Best Readers Poll. Additionally, Caesars Rewards received top accolades as the #1 Best Players Club in the nation for the third consecutive year, strengthened by the property having the loosest slots in Atlantic City*, offering the highest total slot payback percentage in the seaside gaming town for the seventh year straight. (*Based on NJ DGE monthly revenue statistics & Strictly Slots magazine).
“With three premier resorts in the market, and as the largest employer in Atlantic County, Atlantic City is critical to the success of Caesars Entertainment,” said Steve Callender, Regional President for Caesars Entertainment. “Under the newly-formed Caesars Entertainment, we have over 60 million Caesars Rewards customers, many of whom live within driving distance of our properties. Having spent my entire career in the City, I have a special appreciation of this landmark 40th anniversary for Harrah’s Resort, the gaming industry and Atlantic City. 2020 has presented us with challenges unlike anything we have endured before over the past four decades. I am extremely grateful and proud of the teams at Harrah’s, Tropicana and Caesars, who continue to deliver first-class service to our guests, while putting health and safety at the forefront of the experience,” he added.
“For almost half a century now, Harrah’s Resort has been committed to Atlantic City and has helped lead the way in positioning the city as a leading gaming & entertainment destination on the East Coast,” explained Ron Baumann, Senior Vice President & General Manager for Caesars & Harrah’s Resort. “But most importantly, however, is our dedication to helping make the community we serve a great place to both work and play. Through all the ebbs and flows this market has seen, including the unprecedented times we are living through right now, Harrah’s has continued to thrive over the last 40 years, and we attribute much of our success to our day-one employees who deliver top-notch service to our guests each day, and our loyal customers. While the celebration may look a bit different this year, we are unbelievably proud of our team members and thank our customers for their loyalty.”
A 40-Year Legacy
For the past 40 years, Harrah’s has hit many notable milestones; however, the destination is most proud to be home to 40 day one team members who have been with the company from the first day the resort opened its doors and are actively working right now. For more than four decades, these legacy team members have delivered superior customer service and a welcoming smile that Harrah’s loyal customers have come to know and love.
Known for delivering exceptional entertainment and dining, Harrah’s Resort Atlantic City continues to offer guests curated experiences through an impressive roster of fine dining establishments. A notable restaurant is Gordon Ramsay Steak, celebrating two years as one of Atlantic City’s only two restaurants by a Michelin Star chef, and his only restaurants in the tri-state region. The celebrated television personality and 7-Michelin star chef opened his first steakhouse concept at Harrah’s in 2018.
“For me, Gordon Ramsay Steak at Harrah’s Resort has been one of the most exciting steak houses I’ve ever opened. Thank you to Caesars Entertainment for being a great partner, the team at Harrah’s helping bring this vision to life, and to our customers for their loyalty. I know this year has been difficult, but I can’t wait to get back to Harrah’s to help celebrate their 40th birthday.”- Gordon Ramsay
When Harrah’s doors reopened in July and outside dining was a premier amenity, the team found a creative way to give Gordon Ramsay Steak a “breath of fresh air” with a pop-up experience on the rooftop of the resort’s famed Pool, offering al fresco dining “Under The Stars.”
As of November 2020, Gordon Ramsay Steak has crossed off some exceptional milestones, including:
Served 126,234 ounces of Wagyu Beef (equal to 7,889 pounds)
Sold 87,000 steaks and are approaching 90,000 this month.
Served 12,810 Sticky Toffee Puddings signature desserts
Served 12,030 Beef Wellingtons
Will serve its 150,000 dining cover this month
In addition to Gordon Ramsay Steak, Harrah’s Resort offers an array of dining options ranging from fine dining to quick-service, including Martorano’s, Guy’s Sammich Joint by Guy Fieri, A.C. Burger Co., Coastal Craft Kitchen & Bar, and more.
A 40-Year Commitment To The Community
Since opening its doors on November 22, 1980, Harrah’s Resort Atlantic City has been committed to building a strong South Jersey community. In 2019, the resort supported hundreds of community organizations while empowering team members to do the same. Additionally, Harrah’s strives to do their part to protect the environment through its industry-leading Code Green initiative – part of the company’s People, Planet, Play platform – that translates to an eco-friendly guestroom experience and LEED-certified $125 million Waterfront Conference Center.
When Atlantic City casinos closed their doors in April, Caesars Entertainment Atlantic City Resorts launched a large-scale relief effort to support the community and donated over 95% of its perishable food to local organizations. Caesars Entertainment and its employee volunteers delivered over 40,000 pounds of food, including fresh dairy, produce, canned goods, and lunch meat to those in need at The Community Food Bank of Southern NJ, The Salvation Army, and The Atlantic City Rescue Mission Food. To ensure nothing was wasted, recently perished items were donated to The Funny Farm Animal Rescue in Mays Landing, NJ.
Recently, the company has focused on helping to fight food insecurity in the area, where the pandemic has impacted many residents throughout Atlantic County, starting with its recent $5,527 donation to The Community Food Bank of N.J. (Egg Harbor Township), where a portion of ticket sales from Harrah’s Bayside Rock Live outdoor concert series were donated.
Further extending their commitment to the community, Harrah’s Resort has delivered premade sandwiches to over 12 organizations in the area each week, led by the culinary team at Harrah’s. The sandwiches will be used for lunches to support the new after school program and teen center at the Boys & Girls Club and assist non-profits in area fighting food insecurity and homelessness in Atlantic City. Recently, more than 180 sandwiches were donated to Covenant House, a place that provides youth homeless shelters in the city, and 150 sandwiches were recently delivered to Turning Point, an organization dedicated to combating homelessness in the city, and will continue on a weekly basis as needed. By the end of the year, nearly 20,000 items will be distributed to organizations in Atlantic City.
Rewards and Celebrations – 40-year accomplishments
Harrah’s Resort in Atlantic City is known for attracting A-list celebrity hosts, D.J.s, and performers straight off the Billboard Hot 100. Celebrities known to frequent the Harrah’s Resort grounds include Paris Hilton, DJ Pauly D, Brody Jenner, stars of Vanderpump Rules James Kennedy, Tom Sandoval, Tom Schwartz, and more.
Caesars Entertainment Atlantic City destinations, including Harrah’s Resort, are pacing to commemorate the distribution of its one millionth mask this weekend – having collectively distributed a million masks to team members and customers since reopening at Harrah’s, Caesars, and Tropicana. This milestone illustrates the company’s commitment to keeping their employees and guests safe.
As a thank you to their guests who have made Harrah’s Resort Atlantic City an iconic destination, the resort is holding a promotion every Saturday this month where the property will give away 40,000 rewards credits every 40 minutes from 12 p.m. – 8 p.m.
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Alonso Huiman
Pragmatic Play Launches Live Casino Offer at Atlantic City
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
Arpita McGrath
Sporttrade and Birches Health Partner to Launch Responsible Gaming Education and Problem Gambling Resources
Birches Health and Sporttrade are pleased to kick off Problem Gambling Awareness Month (March) by announcing a partnership. This initiative focuses on increasing public awareness of problem gambling and promoting awareness, prevention, treatment and recovery services. The partnership will center on ensuring that users of the Sporttrade platform have access to a robust catalog of customized responsible gaming resources and services.
Birches Health is a behavioral health services provider that focuses on the prevention and treatment of problem gambling and gambling disorder, gaming disorder and related mental and behavioral health problems in the United States. Birches Health provides modernized solutions for responsible gaming including online educational resources, learning modules and convenient treatment options designed and led by licensed, specialized behavioral health clinicians. Birches Health’s mission is to provide convenient, comprehensive care and resources to individuals facing challenges related to problem gambling and other behavioral addictions. For more information, visit Birches Health at https :// BirchesHealth. com/.
“In the initial conversation with Birches Health, it was a no-brainer that this industry needs this and I want to make sure Sporttrade patrons have access to this valuable resource,” the Chief Compliance Officer for Sporttrade, Arpita McGrath, said. “My biggest question at the end of the initial conversation with Birches Health was ‘how quickly can we implement this?’.”
Sporttrade places a unique emphasis on customer care with support that extends beyond regular service to helping players become smarter and more responsible players.
“Through a collective focus on the promotion of responsible gaming and sustainable play, we are ensuring that individuals are able to access these resources,” the founder of Birches Health, Elliott Rapaport, said. “We are pleased to partner with Sporttrade to ensure that individuals looking for these resources are able to swiftly and securely access high quality care.”
AGS
Caesars Digital and AGS Interactive Celebrate Exclusive Omni-Channel Launch of Rakin’ Bacon Odyssey in New Jersey
Caesars becomes the first operator to bring fan-favorite slot game to ‘The Garden State’ both in-person and online
Caesars Entertainment Incorporated (NASDAQ: CZR) (Caesars) and PlayAGS Incorporated (NYSE: AGS) today celebrated the exclusive and first cross-platform launch of the thrilling new slot game Rakin’ Bacon Odyssey in New Jersey.
To commemorate the launch, well-known online gaming influencer Francine Maric – better known as ‘Lady Luck HQ’ – was on hand at Caesars Atlantic City alongside Caesars representatives to pull the lever for the ceremonial first spin unveiling the new slot now exclusively live in New Jersey for the first time on Caesars Palace Online Casino and at Caesars Atlantic City, Tropicana Atlantic City and Harrah’s Atlantic City.
“The simultaneous launch of Rakin’ Bacon Odyssey on Caesars Palace Online Casino and at our world-class destinations in Atlantic City is an example of the exciting omni-channel experience we can bring to our players,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matthew Sunderland, said. “We’ve seen how popular this game is in other jurisdictions, and we’re confident our casino players and guests in New Jersey will enjoy it. Thank you to our great partners at AGS for this exclusive launch and to ‘Lady Luck HQ’ for coming out to celebrate with us.”
‘Lady Luck HQ’ is a gambling content creator who produces unique gaming-centric content across YouTube, Facebook, Instagram and TikTok. The innovative approach to her content has led to her channels commanding the single largest online presence in gaming as the most daily viewed gambling influencer in the world.
AGS’ Rakin’ Bacon Odyssey is a brand extension of the player-favorite slot game Rakin’ Bacon, which has quickly become a fan-favorite on casino floors in select jurisdictions across North America. Its gameplay features ‘Cornsquealius’, a loveable pig cartoon adorned in a Caesar-esque laurel and white robe. The slot shines on casino floors through the popular Spectra49 cabinet by AGS with unique reel configurations of 3×5 that expand up to 6×5 during free spins with a staggering 7,776 ways to win.
In celebration of this launch, Caesars Digital is offering users 21 and older the chance to take advantage of its first omni-channel promotions linked to a new slot with entry available both in-person at Caesars destinations in Atlantic City and via the Caesars Palace Online Casino app.
“This exclusive launch illustrates the connection we’re continuing to build between our world-class destinations and our online casino platforms,” the Senior Vice-President and General Manager of Caesars Atlantic City, Karen Worman, said. “That connection is something we’re uniquely positioned to deliver to our customers and we look forward to celebrating more of these moments that bring best-in-class offerings to life across the in-person and digital experience.”
“Launching Rakin’ Bacon Odyssey with Caesars expands the stardom of our ‘golden pig’ and reflects our commitment to offering the same high-quality gaming experience to online players,” the Vice-President of Interactive for AGS, Zoe Ebling, said. “This collaboration not only aligns with our strategic vision but also showcases our ability to execute complex, omni-channel launches that set industry standards. We’re elevating the gaming experience across platforms, demonstrating our leadership in the industry and our dedication to excellence. This launch marks a significant step in delivering exceptional entertainment to players everywhere.”
Caesars Palace Online Casino launched in July of 2023 as the crown jewel of Caesars’ iGaming portfolio alongside Caesars Sportsbook & Casino, Tropicana Online Casino, Harrah’s Online Casino and WSOP. com. Those 21 and older in New Jersey, Pennsylvania, Michigan and West Virginia can now download the Caesars Palace Online Casino app on iOS and Android or visit CaesarsPalaceOnline. com to enjoy a fully immersive online casino experience with exclusive games and a true omni-channel experience complete with promotions provided by the largest casino-entertainment company in North America.
Caesars is a trailblazer in responsible gaming and remains committed to responsible gaming education and providing a safe and responsible digital experience for Caesars Palace Online Casino users. The company enforces an enhanced 21+ gaming policy that ensures Caesars Rewards accounts are only available to individuals 21 and older, where permitted by law, and Caesars Digital online platforms have tools in place to encourage responsible play.
For real-time updates on new content offerings and to join the empire of like-minded Caesars, players can engage with the Caesars Palace Online Casino social handles on X (formerly Twitter), Instagram and Facebook. Players can follow Rakin’ Bacon and the adventures of its lovable pig on Instagram and TikTok at @ Rakin.Bacon.
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