Bally's

BALLY’S CORPORATION TO ACQUIRE PREMIER U.S. REGULATED SPORTSBOOK TECHNOLOGY PLATFORM BET.WORKS

Published

5 years ago

November 19, 2020

Proprietary Technology Stack Key Step In Bally’s Transformation To Become Premier Vertically Integrated Omni-Channel U.S. Gaming Provider

Acquisition Enables Significant Expansion of Sports Betting and iGaming Initiatives

Bally’s Corporation announced that it has entered into a definitive agreement to acquire Bet.Works, a U.S. based, sports betting platform provider to operators in New Jersey, Iowa, Indiana and Colorado, for $125 million, subject to adjustment. Upon acquiring Bet.Works’ proprietary technology stack and turnkey solutions, which include marketing, operations, customer service, risk management and compliance, Bally’s will become the premier, full-service, vertically integrated sports betting and iGaming company in the U.S. with physical casinos and online gaming solutions united under a single, preeminent brand, thus enabling it to launch its B2B2C business model.

Half of the Bet.Works purchase price will be paid in Bally’s common stock, which Bet.Works shareholders have agreed to hold for at least a year.

The Bet.Works acquisition represents the latest step in Bally’s long-term growth, development and unification strategy. Over the past two years, Bally’s has engaged in strategic and opportunistic expansion of its gamingand entertainment properties, which will include14 casinos across 10 states once all pending transactions are completed. In addition, Bally’s recently acquired its iconic brand, which is synonymous with U.S. gaming and entertainment, and commensurate with the premier properties and amenities that define the Company’s portfolio.

The Bet.Works acquisition, which complements these initiatives, will provide Bally’s with a suite of advanced omni-channel products, platforms, software and content solutions that will enable it to deliver unrivaled sports betting and iGaming offerings to customers on a national scale. According to investment research by major Wall Street analysts and management estimates, the U.S. sports betting and iGaming market is expected to grow to $12 billion by 2025 and reach $50 billion at maturity. Bally’s estimates that the U.S. sports betting and iGaming market will reach $2.6 billion this year.

“This is the next step in our Company’s evolution,” said Soo Kim, Chairman of Bally’s Corporation’s Board of Directors. “By combining our expanding national footprint of casinos, the recently acquired Bally’s brand, and Bet.Works’ proprietary technology stack, we have evolved in just a few short years from a regional casino operator into the first U.S. gaming company committed to serving our customers with an omni-channel approach, combining the best of our physical properties with a superior online experience.”

Following the acquisition, Bally’s will form two distinct operating divisions: “Bally’s Casinos,” which will be comprised of Bally’s physical gaming and entertainment properties, and “Bally’s Interactive,” which will include new and existing contracts for sports betting and iGaming, including all of Bet.Works’ sports betting operations.

George Papanier, President and Chief Executive Officerof Bally’s Corporation, commented, “We are very excited to welcome Bet.Works to the Bally’s family. Owning Bet.Works’ superior technology platform will not only give Bally’s a long-term margin advantage online, but, more importantly, will also allow us to evolve our interactive product suite to go where sports betting and iGaming customers are headed quickly. David Wang and his team at Bet.Works have already demonstrated impressive growthand the ability to execute while creating a differentiated platform. We are very pleased to bring this technology to our more than 14 million active customers who will experience Bally’s Casinos and Bally’s Interactive as a unified brand with a single player card and rewards system.”

David Wang, Founder and CEO of Bet.Works, will serve as the CEO of Bally’s Interactive upon closing the transaction. Bally’s Interactive will integrate Bet.Works’ experienced team of over 130 employees across three offices, including approximately 90 engineers, into its interactive operations. Bally’s Interactive also plans to open a technology development center in Rhode Island by the end of 2021, initially with 25employees.

Wang stated, “We are pleased to be joining the Bally’sfamily, which has demonstrated a remarkable trackrecord of growthand diversification with a proven management team. We remain committed to creating the world’s best sports entertainment products, as well as delivering innovative and exciting solutions for sportsbetting and iGaming consumers across Bally’s national footprint. Bet.Works will continue to offer our best in class solutions to our existing B2B clients and our future partners in the U.S. market as we expand our reach into newly regulated states. Our turnkey solutions, which include Marketing, Operations, Customer Service, Risk Management and Compliance, combined with our dedicated launch teams, will ensure we maintain a leading position in the B2B sector while powering Bally’s Interactive. Bally’s is the perfect home for Bet.Works as it will allow us to continue to grow and innovate.

Bally’s expects to close the transaction during the first quarter of 2021, pending regulatory approval and other customary closing conditions.

Bally's

Playson deepens UK presence after multi-brand tie-up with Bally’s and Intralot

Published

3 weeks ago

April 2, 2026

Wladimir P.

Playson, the successful digital entertainment provider, has considerably expanded its presence in the UK following its launch with Bally’s Intralot, a top global iGaming and lottery organization.

The notable collaboration involves the launch of Playson’s leading games across six of Bally’s Intralot’s UK brands, such as Jackpotjoy, Virgin Games, Monopoly Casino, Rainbow Riches Casino, Bally Bet, and Double Bubble Bingo, providing its offerings to millions of engaged players across the country.

Enabled by a smooth integration through Relax Gaming’s aggregation platform, the launch showcases a range from Playson’s established portfolio, featuring 4 Pots Riches: Hold and Win, 4 Supercharged Clovers: Hold and Win, and Diamonds Power XXL: Hold and Win. Every title is noted for its captivating mechanics, refined visuals, and effective performance in enhancing player retention and acquisition across regulated markets.

The agreement represents a significant milestone in Playson’s strategy for UK expansion, solidifying its status as a reliable supplier that can provide high-quality, data-driven content at scale in one of the most established and tightly regulated markets in the industry.

The partnership also creates a distinct avenue for additional growth, as both firms look into chances to broaden the collaboration into more regulated markets, such as Spain, Greece, and Ontario.

Conor Jenner, Senior Sales Manager at Playson, said: “Launching across all six of Bally’s Intralot’s UK brands is a significant achievement for Playson and highlights the strength and consistency of our portfolio. The UK is a key strategic market for us, and partnering with an operator of this calibre allows us to deliver our content to a vast and highly engaged audience.

“We are confident our games will resonate strongly with players and look forward to expanding this successful collaboration into new markets.”

Richard Harris, Chief Commercial Officer B2C at Bally’s Intralot, added: “Playson has built a strong reputation for delivering high-quality, engaging content that performs consistently across regulated markets. Integrating their portfolio across our UK brands enhances our offering and provides our players with a diverse range of proven titles.

“We are pleased to partner with Playson and look forward to growing this relationship across multiple markets.”

The post Playson deepens UK presence after multi-brand tie-up with Bally’s and Intralot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Ahmed Baker Chief Commercial Officer at Incentive Games

Bally’s Intralot and Incentive Games Join Forces to Introduce Real-Money Games

Published

1 month ago

March 9, 2026

Wladimir P.

bally’s-intralot-and-incentive-games-join-forces-to-introduce-real-money-games

Incentive Games, the B2B gaming provider recognized for its data-centric design and unique player experiences, has revealed a new collaboration with Bally’s Intralot, a well-known entity in the global gaming and entertainment sector.

Offered via Incentive Studios, the real-money gaming segment of Incentive Games, this partnership will present a collection of real-money games to Bally’s Intralot brands and their players.

The collaboration signifies an exhilarating advancement for both firms, merging Incentive Studios’ proficiency in top-performing real-money content with Bally’s Intralot premier platform and worldwide presence.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our real-money portfolio is designed to deliver both entertainment and strong commercial performance. Partnering with Bally’s Intralot gives us the opportunity to showcase our unique approach on a global stage, and we’re thrilled to be working alongside such a talented team.”

Dezso Pazmany, Director of Product Operations at Bally’s Intralot said, “I’m thrilled for our launch with Incentive Studios, their exciting and innovative games will be a great addition to our portfolio. It’s amazing to be able to deliver fresh and engaging experiences to our players.”

Earlier this year, the initial games from Incentive Studios’ collection debuted on the Bally’s Intralot platform, with additional titles expected to arrive in 2026.

This collaboration furthers Incentive Games’ reach into regulated global markets — building on recent license approvals in the UK, Ontario and Michigan — and highlights the firm’s increasing status as a reliable real-money gaming provider.

The post Bally’s Intralot and Incentive Games Join Forces to Introduce Real-Money Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Amy Brewis Head of Account Management at Realistic Games

Realistic Games strengthens UK presence with Bally’s collaboration

Published

7 months ago

September 24, 2025

George Miller

realistic-games-strengthens-uk-presence-with-bally’s-collaboration

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Realistic Games, the casino content developer, has joined forces with global entertainment powerhouse Bally’s Interactive, further reinforcing its foothold in the UK’s regulated iGaming market.

Through the agreement, Bally’s Interactive has integrated a selection of Realistic’s standout titles into its platforms.

The initial rollout features Book of Bass, Catch 22: Frozen Fortune, and recent hits such as 9 Rhino Fast Fire, Emerald Frenzy, and Phantom Tides.

This collaboration comes amid a period of strong commercial momentum for Realistic Games, driven by a number of recent partnerships. Together, these deals highlight the developer’s continued growth trajectory and commitment to delivering high-quality content to regulated markets.

Amy Brewis, Head of Account Management at Realistic Games, said: “We are thrilled to be partnering with Bally’s Interactive, a global leader in the casino industry. This strategic alliance enables us to accelerate our expansion in the UK’s regulated market and bring our exciting titles and growing roadmap, to a broader audience.

“We remain confident that our current lineup and the titles yet to come, will resonate strongly with players and support Bally’s ambition to deliver an unforgettable digital entertainment experience.”

Dezso Pazmany, Director of Product Operations at Bally’s Interactive, said: “We’re delighted to join forces with Realistic Games, whose growing portfolio is a strong fit for our UK audience. Their engaging content aligns well with our commitment to delivering exceptional player experiences across our platforms.

“At Bally’s, we’re focused on collaborating with forward-thinking content providers that share our vision for exceptional player experiences. We’re confident this partnership will deliver strong results and further elevate our digital entertainment strategy in key regulated markets.”

The post Realistic Games strengthens UK presence with Bally’s collaboration appeared first on European Gaming Industry News.