Latest News
Aspire Global Focuses On Sustainable Marketing With Rightlander.com
The leading iGaming supplier, Aspire Global, to use Rightlander’s advanced scanning technology to enhance detection of potential non-compliant content.
Aspire Global has partnered with Rightlander.com to boost responsible marketing measures. This partnership will contribute to the company’s sustainability commitment by providing a Products and Services offering that promotes responsible consumer behaviour.
Rightlander.com will provide Aspire Global with its technology- a comprehensive range of marketing scanning tools designed to stay on top of affiliate management and compliance. The software scans tens of millions of pages each month and follows every link to detect how the brand is being marketed. It analyses links, text, and images, reporting potentially non-compliant content, outdated offers, incorrect marketing assets, and harmful vocabulary.
Regulatory changes in key markets have increased the need for an agile and easy to use interface that continuously monitors marketing management by flagging potential violations. This is done by the ‘Compliance Monitor’ tool. In addition, the ‘PPC Monitor’ tool identifies ads that could be harmful to the brand.
Aspire Global is a provider of technology and managed services to B2C operators. One of the main tasks is to keep an active dialogue with partners, providing them with routines, tools, and support to manage marketing activities according to the company’s corporate policy for responsible marketing and advertisement.
Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “We are delighted to be working with Aspire Global, assisting them improve affiliate compliance management. Our technology makes it easy for our partners to clearly see publishers linking to their brands and notifies them of any violation that might occur. We look forward to working with Aspire Global in creating a safer gaming environment.”
Liesbeth Oost, Sustainability Manager at Aspire Global, said: “We believe that the future lies with those companies that can generate long-term profit from a business that promotes sustainable user behaviour throughout all parts of the business. Responsible marketing together with responsible gambling is at the core of providing that safe user experience. Therefore, we are continuously looking for ways to optimise the use of technology in our operations, such as through Rightlander’s tools, which contribute to a sustainable and safer gambling future.”
This partnership with Aspire Global comes hot on the heels of similar deals signed with Trustly, Footstock, Ellmount Gaming and Playtech.
Powered by WPeMatico
Altenar is launching a series of free online webinars with helpful tips and advice for operators to gain a better understanding of how to maximise the potential of their sportsbook.
In the webinars titled ‘Behind The Bet’, experts from across Altenar’s departments will present their thoughts on a range of topics aimed at educating the audience and helping them optimise their sportsbook offering.
As a leading sportsbook provider in regulated markets around the world, Altenar’s products are tailored to the demands of various regions and are developed based on the localised expertise of the team.
Account managers already play an important role in the business development of existing clients but ‘Behind The Bet’ will allow both current and potential customers to improve their understanding of various markets, regulations and sportsbook products.
The webinars will be held in English, Spanish and Portuguese to cater to the needs of a global audience, with the presentations followed by a question-and-answer session.
The first edition of Behind The Bet will focus on one of the hottest topics in the iGaming industry as Altenar’s Head of Licensing and Regulatory Compliance Magno Neiva and Sales Manager Frederico Caputi discuss the legal landscape in Brazil.
Charlie Williams, Commercial Director at Altenar, said: “The newly regulated market has opened up exciting opportunities for iGaming companies, but there are also many regulatory challenges to overcome in order to maximize market potential. Altenar’s success in highly regulated markets across the globe, and in South America, positions us to deliver a flexible range of products and services to help our clients grow in Brazil.”
Magno Neiva, Head of Licensing and Regulatory Compliance, said: “The Brazilian iGaming market is evolving rapidly, presenting exciting opportunities for operators and providers alike. As one of the most dynamic and promising regions in the industry, Brazil is at the centre of innovation and the new regulatory advancements are shaping the future of online betting and gaming in South America.
“Altenar is proud to be part of this journey, bringing its expertise and cutting-edge solutions to a market that is poised for significant growth.”
This webinar, the first in a series, could not have chosen a more relevant market to explore. Through this discussion, Altenar aims to showcase how its advanced sportsbook and gaming solutions can help businesses thrive in this fast-moving environment.
The first edition of Behind The Bet will be held in Portuguese and takes place on March 12 at 11am (Brazilian Standard Time).
The post Altenar offers sportsbook advice with ‘Behind The Bet’ webinars appeared first on European Gaming Industry News.
After becoming one of the first B2B suppliers to get their sportsbook solution successfully GLI-certified for Brazil, Delasport has now achieved compliance with the requirements of SIGAP regarding its iGaming platform.
Obtaining the required GLI certifications and the integration with the Brazilian DataVault through SIGAP’s official API means that the solution is fully ready to dive headfirst into the market.
The certifications granted by Gaming Labs International to Delasport include the required set of approvals: the technical certificates for Betting System, Sports Betting Server (Sportsbook), a.k.a. Remote Game Server (RGS), and more.
Delasport also covers the geofencing requirements and the requirements for safer gambling monitoring and AML transaction monitoring.
Part of the implementations include an intricate system with multi-factor authentication and a modern KYC provider, meeting all requirements of the market.
Just days ago, Delasport announced its first Brazilian deal with Latam-based B2B platform provider Vibra Solutions. This is all part of the company’s global expansion strategy where Brazil and LatAm in general is a key region to get established in.
“Successfully completing this second phase of GLI certification for Brazil reinforces the trust that players and operators place in Delasport’s products”, says Filippo Ferri, Delasport’s Chief Compliance Officer. “This certification highlights our ability to uphold the highest industry standards of integrity and fairness”, he concludes.
The post Delasport’s Full Platform Now Certified in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Boardwalk entertainment casino resort
Hard Rock Hotel & Casino Atlantic City Team Members Awarded $10 Million in Bonuses Based on 2024 Record-Breaking Results
In recognition of 2024 record-breaking results at Hard Rock Hotel & Casino Atlantic City and in appreciation for the team members who made it possible, the leading Boardwalk entertainment casino resort awarded $10 million in bonuses to both union and non-union team members.
Team members attending Hard Rock Atlantic City Town Hall gatherings heard news they are sharing in substantial bonuses, as they have for each of the past six years. In addition to the bonuses, many team members won a share of $100,000 in cash and prizes at Town Hall events.
Addressing thousands of Hard Rock Atlantic City team members in two Town Hall sessions, Hard Rock International Chairman Jim Allen said the bonuses demonstrate the company’s appreciation and gratitude to team members for their commitment to excellence in the Atlantic City marketplace.
“2024 was indeed a record-breaking year in many categories for Hard Rock Hotel & Casino Atlantic City, and we want to recognize the hard work of team members who made it all possible. We set records for overall profit, market share, hotel occupancy, slot win and table games drop. We also had a record breaking year for conventions, food and beverage, entertainment, spa and hotel room sales,” said Allen.
The leadership team also discussed Hard Rock Atlantic City’s commitment to the surrounding community with over one million dollars in donations and volunteer efforts over the last year. Executives also shared brand updates highlighting the company’s domestic and global hotel, casino, and restaurant portfolio.
“2024 was truly a banner year at Hard Rock Atlantic City, and our team members are the reason for our success. Today’s Town Hall is a celebration of the hard work and dedication of our Hard Rock family and we thank them for their incredible efforts,” George Goldhoff, President of Hard Rock Atlantic City, said.
The post Hard Rock Hotel & Casino Atlantic City Team Members Awarded $10 Million in Bonuses Based on 2024 Record-Breaking Results appeared first on Gaming and Gambling Industry in the Americas.
-
Betty6 days agoWyzia Renews Canadian Partnership With Betty
-
BCLC5 days agoBCLC Reminds Public to be Cautious of Illegal Online Casino Scams
-
Compliance Updates6 days ago
Texas Lottery Moves to Ban Lottery Courier Services
-
BETBY7 days ago
BETBY EXPANDS LATAM PRESENCE WITH APPOINTMENT OF JUAN PABLO BARAHONA AS REGIONAL DIRECTOR
-
Betsson5 days ago
Betsson Obtains Local Gaming Licence in Brazil
-
André Baldavira6 days ago
GingaBet Becomes New Master Sponsor of Ponte Preta
-
Aposta 15 days ago
scoreconnect boosts Brazilian presence with Aposta 1 deal
-
Compliance Updates5 days ago
Colombian Lottery Operators Get Permission to Use Random Number Generators
