Latest News
New report finds +21% increase in time spent gaming on Samsung TVs, and weekday time of gameplays shifts across Europe

A new report from Samsung Ads Europe ‘Behind The Screens: Gaming in 2020’, reveals Gamers* are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21%) since January.
Samsung Ads Europe refer to Gamers as game consoles connected to a Samsung TV that played one or more games for a minimum of three-minute session. Samsung Ads Europe, the media and advertising division of Samsung Electronics, releases its ‘Behind The Screens: How to Reach Gamers’’ report on gaming habits across EU5, looking at both localised viewership habits and behaviours across all five countries.
When exploring how the average Samsung TV Gamer spends their time, Samsung Ads Europe identified that they are heavy streamers. On average they spend 45% of their total daily TV time streaming, a further 37% spent gaming, and only 18% spent watching linear TV. The implication for advertisers trying to reach this audience is that 82% of their time spent on Samsung TVs (gaming + streaming) they are not exposed to traditional TV advertising.
The Samsung Ads report further explores how daily gaming habits have changed over the course of 2020. In the UK gamers are active throughout the day, with the most interesting change being the shift in time spent gaming on weekday mornings nearly doubling (+48%) since January 2020. Time spent gaming on weekend mornings has also increased by over a third (+34%).
Significant increase in gaming time across all EU5 territories
Total time spent on game consoles connected to a Samsung TV has seen a significant increase across EU5, with Italy seeing the highest increase since January of over 35%. Spain saw the second highest level of growth at a rate of 31%, whilst the rates of gaming increased across the UK (+22%), France (+17%) and Germany (+10%) showing that all across Europe the appetite for gaming continues to grow. In terms of time spent per day gaming on consoles connected to a Samsung TV, the UK spends the most time on average across the EU5 territories with gamers engaged for 2 hours 14 minutes per day.
Alex Hole, Vice President of Samsung Ads Europe, commented: “We are seeing a significant appetite for gaming across Europe on millions of games consoles that are connected to Samsung TVs, which is in line with the growing popularity – and commercial opportunity – of online gaming. According to Ofcom, overall total consumer expenditure on games software, gaming hardware and culture was £5.3bn in 2019. With gamers spending an increasing amount of time on their Samsung TVs either gaming or streaming, there is a sizable opportunity for advertisers to reach this hard to reach audience on the big screen, alongside linear.”
Samsung has held the global number one TV manufacturer position for 14 consecutive years, and using proprietary data gathered by Samsung ACR technology and additional proprietary data in Europe, leverages insights from over 34 million Smart TVs.
Powered by WPeMatico
Latest News
Amusnet Launches ‘Cash Bomb’: A Powerful New Add-On to The Signature Jackpot Cards

Amusnet announces the launch of Cash Bomb, a powerful new feature designed to elevate player excitement and support operators gain a competitive edge in the online casino landscape. Integrated seamlessly with the company’s signature Jackpot Cards, Cash Bomb delivers an additional layer of thrill by offering players the chance to share in rewards whenever a Jackpot Cards Level is won and the winning suit matches a pre-selected Cash Bomb Suit.
“Cash Bomb is more than a promotional tool – it’s a player engagement engine,” said Yordan Georgiev, Head of Casino at Amusnet. “By enhancing the proven success of Jackpot Cards with this dynamic feature, we’re empowering player retention, engagement, and revenue. It’s a testament to Amusnet’s commitment to delivering innovative, high-quality, and player-centric solutions that drive measurable results for our global network of partners.”
What truly sets Cash Bomb apart is the strong community-driven element and the configurability across a wide variety of Amusnet’s slots powered by the signature Jackpot Cards. This extensive compatibility allows operators to strategically deploy promotions across their portfolio, spotlighting key titles and optimizing performance. When triggered, the feature distributes a generated prize pool among all eligible players – not just the jackpot winners. This shared win model creates a sense of extra thrill and collective reward, driving players’ engagement and motivation. The prize pot grows continuously until a matching suit detonates the Cash Bomb, providing a progressive incentive that keeps excitement high.
With its flexible setup, seamless integration, and explosive gameplay mechanic, Cash Bomb showcases Amusnet’s commitment to innovation and its ongoing mission to empower partners’ growth through player-centric solutions. It’s a strategic tool that elevates player engagement, delivers measurable ROI, and provides a competitive advantage across the diverse casino portfolios of Amusnet’s global client base.
The post Amusnet Launches ‘Cash Bomb’: A Powerful New Add-On to The Signature Jackpot Cards appeared first on European Gaming Industry News.
Latest News
PartyPoker is partnering with Genting

The post PartyPoker is partnering with Genting appeared first on European Gaming Industry News.
eSports
Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh

EWC to open with a celebration of gaming culture on July 10, 2025, connecting global fans through the power of music on the world’s biggest esports stage.
The Esports World Cup Foundation (EWCF) announced that global music icon Post Malone will headline the Opening Ceremony of the Esports World Cup 2025, taking place on July 10, 2025 in Riyadh, Saudi Arabia. Post Malone’s performance will kick-off a seven-week event that brings together gaming, music, and culture, reflecting the EWC’s role advancing gaming as mainstream entertainment for a digital generation.
A 9x diamond-certified global artist and lifelong gamer, Post Malone has deep roots in the esports and gaming community – streaming Call of Duty: Warzone, PUBG, and Hunt: Showdown on Twitch, and collaborating with developers on in-game events, including a recent crossover with Apex Legends. His exclusive live performance will open EWC 2025, blending chart-topping sound with a celebration of gaming culture on the world’s premier competitive stage.
“Esports is becoming a global cultural force – where music, storytelling, and competition converge to create moments that are not just seen, but felt,” said Mike McCabe, Chief Operating Officer, of the Esports World Cup Foundation. “With Post Malone, a global artist and true gamer, opening the tournament, we continue to celebrate the power of music – a universal language that brings fans together and defines the cultural future of esports.”
“This year’s Opening Ceremony will deliver a fresh take on the classic story of ambition, resilience and progress, told through the lens of EWC. ” added Ariel Horn, Executive Producer of the Esports World Cup Foundation. “It’s exciting and new. So many game genres converging on one global stage, the music fuels the competitive fire at the heart of this event and this industry, and Post Malone is the perfect voice to carry that passion and celebrate the beginning of an historic event.”
This announcement follows the launch of EWC Music, a long-term initiative to create an original music identity for the Esports World Cup and establish music as a core pillar of the fan cultural experience. The programme began on April 27 with the recording of a four-track music suite at the legendary Abbey Road Studios, featuring original compositions by acclaimed music collectives 2WEI and Hollywood Scoring. Through original scores, global artist collaborations, and fan-focused soundtracks, EWC Music is designed to connect global audiences through a shared emotional language that elevates every moment of the competition – from broadcast to live stages. Additional artists, performances, and music-driven collaborations will be revealed in the coming weeks as part of the wider EWC Music program.
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.
The post Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh appeared first on European Gaming Industry News.
-
Balkans7 days ago
SYNOT Group Showcased its Latest Products at Belgrade Future Gaming 2025
-
Asia7 days ago
New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening
-
EDGE Boost7 days ago
EDGE Boost Launches Social Accountability Program, Adding Peer-based Accountability to its Roster of Responsible Gaming Tools
-
Friday Fireworks7 days ago
Plaza Hotel & Casino to celebrate Fourth of July with a holiday edition of its free Welcome to the Weekend Friday Fireworks
-
IL00108261917 days ago
SharpLink Gaming Acquires 176,271 ETH for $463 Million, Officially Becoming Largest Publicly-Traded ETH Holder
-
Africa4 days ago
Jelly Entertainment Enters into Partnership with betPawa
-
Canada4 days ago
Maverick Games Launches Sports Betting Operations in Ontario
-
Latest News7 days ago
Genius Sports Announces Strategic Partnership with iSpot