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New report finds +21% increase in time spent gaming on Samsung TVs, and weekday time of gameplays shifts across Europe

A new report from Samsung Ads Europe ‘Behind The Screens: Gaming in 2020’, reveals Gamers* are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21%) since January.
Samsung Ads Europe refer to Gamers as game consoles connected to a Samsung TV that played one or more games for a minimum of three-minute session. Samsung Ads Europe, the media and advertising division of Samsung Electronics, releases its ‘Behind The Screens: How to Reach Gamers’’ report on gaming habits across EU5, looking at both localised viewership habits and behaviours across all five countries.
When exploring how the average Samsung TV Gamer spends their time, Samsung Ads Europe identified that they are heavy streamers. On average they spend 45% of their total daily TV time streaming, a further 37% spent gaming, and only 18% spent watching linear TV. The implication for advertisers trying to reach this audience is that 82% of their time spent on Samsung TVs (gaming + streaming) they are not exposed to traditional TV advertising.
The Samsung Ads report further explores how daily gaming habits have changed over the course of 2020. In the UK gamers are active throughout the day, with the most interesting change being the shift in time spent gaming on weekday mornings nearly doubling (+48%) since January 2020. Time spent gaming on weekend mornings has also increased by over a third (+34%).
Significant increase in gaming time across all EU5 territories
Total time spent on game consoles connected to a Samsung TV has seen a significant increase across EU5, with Italy seeing the highest increase since January of over 35%. Spain saw the second highest level of growth at a rate of 31%, whilst the rates of gaming increased across the UK (+22%), France (+17%) and Germany (+10%) showing that all across Europe the appetite for gaming continues to grow. In terms of time spent per day gaming on consoles connected to a Samsung TV, the UK spends the most time on average across the EU5 territories with gamers engaged for 2 hours 14 minutes per day.
Alex Hole, Vice President of Samsung Ads Europe, commented: “We are seeing a significant appetite for gaming across Europe on millions of games consoles that are connected to Samsung TVs, which is in line with the growing popularity – and commercial opportunity – of online gaming. According to Ofcom, overall total consumer expenditure on games software, gaming hardware and culture was £5.3bn in 2019. With gamers spending an increasing amount of time on their Samsung TVs either gaming or streaming, there is a sizable opportunity for advertisers to reach this hard to reach audience on the big screen, alongside linear.”
Samsung has held the global number one TV manufacturer position for 14 consecutive years, and using proprietary data gathered by Samsung ACR technology and additional proprietary data in Europe, leverages insights from over 34 million Smart TVs.
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Playson casts its lucky charm in 4 Pots Riches: Hold and Win

New Super Pots Bonus Game among thrilling features in highly anticipated sequel
Playson, the accomplished digital entertainment supplier, welcomes the return of its lucky leprechaun in the charming new release, 4 Pots Riches: Hold and Win, with the mischievous figure on hand to elevate wins with a host of enriched features.
The highlight is the Super Pot Bonus Game, which is triggered by the Super Clover Bonus Symbol. It begins with an expanded 5×5 grid, which offers more space for Bonus symbols and Pot Features. This special mode includes one or more Pot Features and gives players the chance to win the Super Jackpot of 10,000x by filling all 25 cells.
During the Hold and Win Bonus Game, players can activate one or more of the following three Pot Features:
Multi Feature – Violet Clover Bonus applies up to three multipliers (x2, x3, x5) to enhance payouts.
Collect Feature – Blue Clover Bonus gathers all visible symbol values and adds them to its own.
Mystery Feature – Red Clover Bonus reveals Mini, Minor, or Major Jackpots, or high-value prizes up to 75x.
In all Bonus Games, players can aim to land 15 Bonus symbols to win the Grand Jackpot (3,000x). The Golden Pot may also appear and transform into an additional Clover Bonus symbol to boost feature potential.
The random appearance of Mini, Minor or Grand Jackpots during bonus play can also trigger one of three corresponding in-game jackpots, whilst the Grand Jackpot stands at 3,000x in the Bonus Game and 10,000x in the Super Pot Bonus.
Through its folklore adventure, Playson underlines its ability to introduce captivating new iterations to its beloved 3 Pots family, blending stimulating audiovisual effects with mechanics that have proven a global success with players.
Tamas Kusztos, CCO at Playson, said: “4 Pots Riches: Hold and Win brings fresh Irish charm to one of our most popular game series, combining player-favourite mechanics with exciting new features like the Super Pot Bonus Game.
“With its vibrant theme and generous modifiers, this release showcases our commitment to evolving gameplay while maintaining the core entertainment that our players love.”
The post Playson casts its lucky charm in 4 Pots Riches: Hold and Win appeared first on European Gaming Industry News.
Latest News
Just Slots Brings the Party with New Game Launch, ‘Unholy Mystery’

Just Slots, a Malta based iGaming software developer, has announced the launch of its latest title, ‘Unholy Mystery’, set to release on 7 August. Building on strong momentum, this marks Just Slots’ fifth release since the breakout success of their debut game, Sugar Heaven.
Following the ominous world of their last release, Book of Arcane 100, Unholy Mystery gives the theme a playful twist by blending dark undertones with a party-like atmosphere and a bold visual style that feels like a monster birthday jamboree. Just Slots stays true to its roots with a familiar reelset and fan favourite features like Hotspin and Bonus Buys, both proven hits with players. To make it a standout experience, unique features and mystery symbols have been added to the mix. All the mystery symbols landing on the reels reveal the same symbol, and may include multipliers up to 100x, giving huge winning potential with every spin.
The game features a cast of interesting characters, adding personality to the experience. During the free spins, the background comes alive, bursting with vibrant colours and playful animations that showcase exceptional attention to detail, making every frame a feast for the eyes. The game is brought to life by music compositions that complement the experience, making each spin feel like part of a celebration.
Commenting on the release, Christine Parkhill, CCO at Just Slots said: “Unholy Mystery continues our mission to surprise and delight players with each new title. Despite the dark undertones, this release takes a more playful turn, combining rich visuals, a festive tone and mechanics our players love. With fresh twists like powerful mystery symbols and vibrant art direction, we’ve aimed to create an experience that is entertaining and full of surprise. It’s a celebration of what makes gaming fun, and we can’t wait to see how our players respond.”
Just Slots continues to surprise and reinvent with bold new themes and distinctive game concepts, ranging from the candy coated charm of Sugar Heaven, to the historical fantasy of Shogun Skylord, the futuristic mythology of Cyber Egypt and the mystical allure of Book of Arcane 100. Unholy Mystery will go live on the 7 August and will be playable on leading sites such as Gamdom.com, Stake.com, CasinoDays.com, 500.casino, Bitcasino, Sportsbet.io and more. A playable demo will also be available on Just Slots’ website, inviting players to jump into the party early and get a taste of the fun packed mystery.
The post Just Slots Brings the Party with New Game Launch, ‘Unholy Mystery’ appeared first on European Gaming Industry News.
Central Europe
Interwetten becomes team partner of SK Rapid

Yellow and black meets green and white! Interwetten becomes SK Rapid’s new team partner. The online sports betting pioneer and Austria’s most popular football club are starting the new season together. The combination with Rapid coach Peter Stöger, who has been an Interwetten expert for many years and will also remain on the sidelines, makes the partnership a real success.
With more than 24,000 club members and over 220 official fan clubs, the Austrian record champions boast the largest fan base in the country! And with the Allianz Stadium in Vienna’s West Hütteldorf, the Green-Whites boast a modern home! Interwetten is expanding its extensive football commitment to include a traditional club and will now be present at SK Rapid’s home games on a ball display or 3D carpet in the stadium, as well as on the Hütteldorf club’s digital channels.
“We are very pleased about the new team partnership with SK Rapid. The connection to a club with great charisma and passion is a perfect fit for Interwetten. And the best part: With our long-time expert Peter Stöger, we already have Rapid’s coach on board ,” explains Interwetten Marketing Director Dieter Grück , who promises fans a comprehensive experience in addition to betting.
Grück adds : “We are planning various digital activations throughout the season that will offer our customers and Rapid fans unique experiences. This will certainly include exclusive promotions with Peter Stöger. With this, we want to underline our connection with Austrian football.”
SK Rapid Managing Director Steffen Hofmann warmly welcomes the sports betting provider to the green and white partner family. “This partnership is a strong signal and demonstrates the trust placed in our club. Together, we are planning innovative activations and are convinced that the collaboration will be very successful. I am delighted that Interwetten is now part of the large green and white partner family.”
The post Interwetten becomes team partner of SK Rapid appeared first on European Gaming Industry News.
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