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New report finds +21% increase in time spent gaming on Samsung TVs, and weekday time of gameplays shifts across Europe
A new report from Samsung Ads Europe ‘Behind The Screens: Gaming in 2020’, reveals Gamers* are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21%) since January.
Samsung Ads Europe refer to Gamers as game consoles connected to a Samsung TV that played one or more games for a minimum of three-minute session. Samsung Ads Europe, the media and advertising division of Samsung Electronics, releases its ‘Behind The Screens: How to Reach Gamers’’ report on gaming habits across EU5, looking at both localised viewership habits and behaviours across all five countries.
When exploring how the average Samsung TV Gamer spends their time, Samsung Ads Europe identified that they are heavy streamers. On average they spend 45% of their total daily TV time streaming, a further 37% spent gaming, and only 18% spent watching linear TV. The implication for advertisers trying to reach this audience is that 82% of their time spent on Samsung TVs (gaming + streaming) they are not exposed to traditional TV advertising.
The Samsung Ads report further explores how daily gaming habits have changed over the course of 2020. In the UK gamers are active throughout the day, with the most interesting change being the shift in time spent gaming on weekday mornings nearly doubling (+48%) since January 2020. Time spent gaming on weekend mornings has also increased by over a third (+34%).
Significant increase in gaming time across all EU5 territories
Total time spent on game consoles connected to a Samsung TV has seen a significant increase across EU5, with Italy seeing the highest increase since January of over 35%. Spain saw the second highest level of growth at a rate of 31%, whilst the rates of gaming increased across the UK (+22%), France (+17%) and Germany (+10%) showing that all across Europe the appetite for gaming continues to grow. In terms of time spent per day gaming on consoles connected to a Samsung TV, the UK spends the most time on average across the EU5 territories with gamers engaged for 2 hours 14 minutes per day.
Alex Hole, Vice President of Samsung Ads Europe, commented: “We are seeing a significant appetite for gaming across Europe on millions of games consoles that are connected to Samsung TVs, which is in line with the growing popularity – and commercial opportunity – of online gaming. According to Ofcom, overall total consumer expenditure on games software, gaming hardware and culture was £5.3bn in 2019. With gamers spending an increasing amount of time on their Samsung TVs either gaming or streaming, there is a sizable opportunity for advertisers to reach this hard to reach audience on the big screen, alongside linear.”
Samsung has held the global number one TV manufacturer position for 14 consecutive years, and using proprietary data gathered by Samsung ACR technology and additional proprietary data in Europe, leverages insights from over 34 million Smart TVs.
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Organisers say the agenda will cover safer product design, regulation, data ethics and AI, with limited places still available.
The Ethical Gambling Forum will take place on 28/29 April in Leeds, UK, with Flutter hosting the event. Organisers say the annual gathering will bring together regulators, operators, technology suppliers, researchers and advocates to discuss ethical and responsible gambling.
According to the organisers, this year’s programme will focus on responsible product design, player protection, regulatory evolution, data ethics and the use of emerging technologies including AI. The agenda is set to include keynote sessions, panel debates, case studies and roundtable discussions.
“Ethical leadership isn’t optional anymore; it’s the foundation of the industry’s future,” said Adrian Sladdin, Co-Founder of the EGF. “This Forum is where meaningful progress happens.”
The organisers said limited spaces remain and directed interested attendees to the event website for registration and the full programme.
More data as follows:
- Ethical Gambling Forum (EGF) event website: https://www.egf.events Official source for registration and programme details referenced in the release.
- Flutter Entertainment: https://www.flutter.com Host company named in the release; readers may want corporate context.
- UK Gambling Commission: https://www.gamblingcommission.gov.uk Primary UK regulator relevant to discussions of compliance and regulatory evolution.
The post Ethical Gambling Forum lands in Leeds on 28–29 April, hosted by Flutter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The $11 buy-in tournament runs Phase 1 flights through May 10, when all Phase 2 qualifiers return in the money.
PokerStars is running a 15th anniversary edition of its Sunday Storm online poker tournament with a $500,000 guaranteed prize pool. The operator said the special phased format kicked off on Friday, April 17 and culminates with Phase 2 on Sunday, May 10.
The anniversary event carries an $11 buy-in. PokerStars said Phase 1 flights will run daily over three weeks through May 10, giving players multiple entry opportunities to qualify for Phase 2.
Under the phased structure, PokerStars said players can enter multiple Phase 1 events, cash during Phase 1s, and advance with flexibility. The company added that Phase 2 will start with all returning players already in the money.
PokerStars also announced a “$300,000 guaranteed Sunday Storm 15th Anniversary Ticket Machine” running from Friday, April 24 to Saturday, May 9. According to the company, players can earn entries via daily challenges tied to Phase 1 play and knockouts, with up to three entries per player per day and daily draws awarding $11 tickets at 00:05 ET.
More details on the anniversary event and Phase 1 schedule are available via the PokerStars Blog.
More data as follows:
- PokerStars: https://www.pokerstars.com/ Primary operator site for tournament availability, terms, and market eligibility.
- PokerStars Blog: https://www.pokerstars.com/poker/learn/news/ Referenced in the release for the Phase 1 schedule and event details.
- PokerStars tournament lobby (online poker tournaments): https://www.pokerstars.com/poker/tournaments/ Where readers can verify the phased Sunday Storm listing and buy-in/guarantee information.
The post PokerStars marks Sunday Storm’s 15th anniversary with $500K GTD phased event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
PokerStars is celebrating the 15th anniversary of the iconic Sunday Storm with a phased tournament, featuring a $500,000 guaranteed prize pool.
For just an $11 buy-in, players can jump into this special anniversary edition of one of online poker’s most popular tournaments, which continues to stand as a must-play event for players of all levels.
For the past 15 years, the Sunday Storm has been a Sunday staple for poker players worldwide, attracting huge fields and delivering massive guaranteed prize pools, along with unforgettable moments for everyone from casual weekend players to seasoned grinders pursuing a major online score.
To mark its 15th anniversary, the first Phase of the Sunday Storm tournament kicked off on Friday, April 17. With Phase 1s running daily over three action-packed weeks until Sunday, May 10, players have multiple opportunities to join the action now and secure their place in the final stage, Phase 2, on Sunday, May 10, where all returning players will already be in the money.
The Phased format allows players to enter multiple Phase 1 events, cash along the way, and progress at their own pace, offering greater flexibility and making it easier to fit participation around daily schedules while preserving the thrill and prestige of this iconic event. Players can also qualify for less via satellites starting from just $0.55.
In addition, the $300,000 guaranteed Sunday Storm 15th Anniversary Ticket Machine will run from Friday, April 24 to Saturday, May 9, offering players the chance to earn Phase 1 tickets by competing in various daily challenges, such as playing Phase 1 events and knocking out players, with up to three ticket machine entries available per player per day. The more players play, the greater their chances of winning Phase 1 tickets, with daily draws awarding $11 Sunday Storm Anniversary tickets at 00:05 ET.
For more information about the Sunday Storm 15th Anniversary and Phase 1 schedule, go to the PokerStars Blog.
The post PokerStars Celebrates 15th Anniversary of Sunday Storm with $500K Guaranteed Prize Pool appeared first on Americas iGaming & Sports Betting News.
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