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New report finds +21% increase in time spent gaming on Samsung TVs, and weekday time of gameplays shifts across Europe
A new report from Samsung Ads Europe ‘Behind The Screens: Gaming in 2020’, reveals Gamers* are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21%) since January.
Samsung Ads Europe refer to Gamers as game consoles connected to a Samsung TV that played one or more games for a minimum of three-minute session. Samsung Ads Europe, the media and advertising division of Samsung Electronics, releases its ‘Behind The Screens: How to Reach Gamers’’ report on gaming habits across EU5, looking at both localised viewership habits and behaviours across all five countries.
When exploring how the average Samsung TV Gamer spends their time, Samsung Ads Europe identified that they are heavy streamers. On average they spend 45% of their total daily TV time streaming, a further 37% spent gaming, and only 18% spent watching linear TV. The implication for advertisers trying to reach this audience is that 82% of their time spent on Samsung TVs (gaming + streaming) they are not exposed to traditional TV advertising.
The Samsung Ads report further explores how daily gaming habits have changed over the course of 2020. In the UK gamers are active throughout the day, with the most interesting change being the shift in time spent gaming on weekday mornings nearly doubling (+48%) since January 2020. Time spent gaming on weekend mornings has also increased by over a third (+34%).
Significant increase in gaming time across all EU5 territories
Total time spent on game consoles connected to a Samsung TV has seen a significant increase across EU5, with Italy seeing the highest increase since January of over 35%. Spain saw the second highest level of growth at a rate of 31%, whilst the rates of gaming increased across the UK (+22%), France (+17%) and Germany (+10%) showing that all across Europe the appetite for gaming continues to grow. In terms of time spent per day gaming on consoles connected to a Samsung TV, the UK spends the most time on average across the EU5 territories with gamers engaged for 2 hours 14 minutes per day.
Alex Hole, Vice President of Samsung Ads Europe, commented: “We are seeing a significant appetite for gaming across Europe on millions of games consoles that are connected to Samsung TVs, which is in line with the growing popularity – and commercial opportunity – of online gaming. According to Ofcom, overall total consumer expenditure on games software, gaming hardware and culture was £5.3bn in 2019. With gamers spending an increasing amount of time on their Samsung TVs either gaming or streaming, there is a sizable opportunity for advertisers to reach this hard to reach audience on the big screen, alongside linear.”
Samsung has held the global number one TV manufacturer position for 14 consecutive years, and using proprietary data gathered by Samsung ACR technology and additional proprietary data in Europe, leverages insights from over 34 million Smart TVs.
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Former WBC cruiserweight champion to appear at PartyPoker Tour UK stops and take part in online activations.
PartyPoker has appointed former WBC Cruiserweight World Champion Tony Bellew as a brand ambassador for the remainder of 2026, with appearances tied to the operator’s live PartyPoker Tour and online poker offering.
The company said Bellew will be “a regular face” at its remaining UK tour stops this season following an earlier appearance at the PartyPoker Tour Birmingham. Bellew will also take part in online activity linked to the PartyPoker schedule.
“I had such a great time at the PartyPoker Tour Birmingham. The atmosphere, the people and the passion for the game were incredible. I’m really excited to be joining the PartyPoker team for the rest of the year, getting involved at the live events, meeting players and seeing where the cards take me,” Bellew said.
PartyPoker said Bellew is scheduled to attend each remaining UK stop on the 2026 PartyPoker Tour: London in July, Glasgow in August, Cork in November, and London in December. The operator also referenced a series of exclusive online events running alongside the live calendar.
The post Tony Bellew signs as PartyPoker brand ambassador through 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Cease-and-desist letters cite alleged felonies and underage access tied to BetOpenly, Bookmaker, Club WPT Online Poker, Kutt Inc., and Raffle Creator.
The Arizona Department of Gaming said it has issued cease-and-desist orders to five online platforms—BetOpenly, Bookmaker, Club WPT Online Poker, Kutt Inc., and Raffle Creator—after investigations that the Department says involved alleged illegal gambling activity and underage access in Arizona.
In its announcement, the Department said each enforcement action alleges conduct giving rise to three felonies under Arizona law: promotion of gambling, illegal control of an enterprise, and money laundering. The agency cited Arizona’s prohibition on gambling unless specifically authorized (Ariz. Rev. Stat. Tit. 13, Ch. 33) and said the legal gambling age in the state is 21.
“Arizona is taking decisive action against illegal gambling operators that put Arizonans at risk,” said Jackie Johnson, Department Director. “Our top priority is protecting Arizonans and I’m grateful for the efforts of our intelligence unit led by Chief Law Enforcement Officer Doug Jensen to do just that. Through these cease-and-desist orders we are putting operators on notice: their conduct runs contrary to Arizona law and they must stop promoting illegal gambling.”
The Department’s letters describe different alleged violations by operator. For BetOpenly, the Department said peer-to-peer gambling rules prohibit third-party benefit, and alleged the platform benefited via a commission structure while enabling event wagering and daily fantasy sports contests without the required state licenses, including availability to underage Arizonans. For Bookmaker, the Department said its investigation found wagering on horse racing, casino games, and sports betting without an event wagering license or an advanced deposit wagering provider license, adding that online casino games are not legal in Arizona.
For Club WPT Online Poker, the Department alleged the platform enabled individuals under 21 in Arizona to enter pay-to-play online poker tournaments for prizes while using deceptive “no purchase necessary” language; the Department said online poker is illegal in Arizona. For Kutt Inc., the Department said Arizona “social” gambling prohibits third-party benefit and directed the operator to stop allowing Arizona users to deposit money and wager on sports, politics, pop culture, and casino-style games. For Raffle Creator, the Department said the operator did not meet requirements that allow Arizona nonprofits to conduct lawful raffles and alleged it allowed people under 21 to purchase tickets for prize chances.
The Department said the notified entities are directed to immediately stop all gambling operations and activities in Arizona “whether through mobile applications, online, or otherwise,” and to cease any future illegal gambling in the state. It added that future actions may include criminal charges or civil action against entities, principals, and employees, and that operators “may be subject to a potential award of restitution” and forfeiture of monies acquired due to the alleged conduct.
The post Arizona regulator orders five operators to stop alleged illegal gambling activity appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Tony Bellew has officially joined the PartyPoker Brand Ambassador team for the remainder of 2026, strengthening the brand’s growing roster of ambassadors and reinforcing its commitment to bringing poker to a wider audience.
A former WBC Cruiserweight World Champion and one of Britain’s most recognisable sporting personalities, Bellew will play an active role across both PartyPoker’s live tour and online offering throughout the rest of the year.
Speaking about joining the team, Tony Bellew said: “I had such a great time at the PartyPoker Tour Birmingham. The atmosphere, the people and the passion for the game were incredible. I’m really excited to be joining the PartyPoker team for the rest of the year, getting involved at the live events, meeting players and seeing where the cards take me.”
His return follows a hugely successful appearance at the PartyPoker Tour Birmingham earlier this year, where he embraced the atmosphere, spent time with players and immersed himself in the event. After thoroughly enjoying the experience, Bellew will now become a regular face at the remaining UK stops on the PartyPoker Tour throughout the rest of the 2026 season.
As part of his ambassadorial role, Bellew will attend every remaining UK stop PartyPoker Tour in 2026:
- London – July
- Glasgow – August
- Cork – November
- London – December
With four live festival stops and a series of exclusive online events still to come, players will have plenty of opportunities to meet Bellew at the tables throughout the remainder of the 2026 PartyPoker calendar. Look out for opportunities to take him on online, and at the PartyPoker Tour in Glasgow, Cork and London.
Stay Connected PartyPoker
- Instagram: @partypoker
- Twitter/X: @partypoker
- YouTube: partypokeryt
- Facebook: partypoker
- Discord: PartyPoker Tour
The post Former WBC World Champion Tony Bellew Joins PartyPoker as Brand Ambassador appeared first on Americas iGaming & Sports Betting News.
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