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Fantasy Akhada witnessed a surge of 150% in the number of users during IPL 2020

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The burgeoning online fantasy gaming platform, Fantasy Akhada, announced that it has witnessed over 150% surge in user concurrency recently at the end of a successful IPL 2020.

As the IPL frenzy took over the entire country, fans and sports enthusiasts stayed glued to their television sets. However, it wasn’t just the tournament which had everybody hooked; majority of the viewers were even fixated on their smartphones as they took part and played on several fantasy gaming platforms like Fantasy Akhada.

In the first year of its establishment, online fantasy gaming platform – Fantasy Akhada carved a niche for itself during the pandemic-induced lockdown and emerged as a preferred choice for many fantasy sports players as people were locked up inside their homes and craved entertainment. The fantasy gaming platform provided amazing virtual gaming experience to all, where people could not only use their knowledge and skills of selection to win big, but also enjoyed 24*7 customer care and personalised experience on the platform’s helpdesk. The growing popularity has had a favourable impact on the brand’s reputation and even resulted in an exponential rise in registrations and traction on its website and APK downloads.

Mr. Amit Purohit, Founder, Fantasy Akhada shares his views on the spike in userbase and said, “The commencement of IPL 2020 successfully revived the fantasy gaming segment in India completely. Our platform has been gaining traction of gamers and sports enthusiasts ever since the launch. We have seen a massive surge in all our key metrics during IPL 2020 and have grown our user base by 150%. Our active user base who play cash contests on our platform has also gone up by 3x. Additionally, the number of deposit transactions in a day grew by 103% on our platform over the last 2 months, which saw a huge jump in our top line. I am sure other platforms in the industry must be witnessing great growth numbers during this IPL season”.

“The only difference that I realised this year was that people played from the comfort of their homes and couldn’t cheer for their favourite players in the cricket stadiums. Everything else, right from remaining fixed to television sets to punching into mobile phones to participate in fantasy gaming platforms, remained the same.”– He added.

To make the IPL experience bigger and better for Fantasy Sports Players and Youtubers / Telegram Channel Owners, Fantasy Akhada had also announced cash prizes in Lakhs and a priceless meet and greet opportunity with Harsha Bhogle for the best performing players/tips channel owners. Mr. Narendra Chouhan, Mr. Prasad Vaity and Mr. Ankit Choudhary emerged as the winners for the Tournament Leaderboard while Mr. Rakshit Chopra, owner of Fantasy Scout 11, emerged as the winner of the Best Pehelwaan Award during IPL 2020.

Voice of Indian Cricket, the legendary Harsha Bhogle, was also onboarded by Fantasy Akhada in September, a development that the brand leveraged for creating buzz prior to the beginning of IPL season. This further helped them in securing good traction in the run-up to the IPL with a 10% daily increase in the userbase.  Along with being an investor in the brand, Harsha Bhogle will also continue to be its ambassador for the next 2 years. With this move, he cements his confidence and commitment towards the brand.

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FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera

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Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.

FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.

The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.

Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”

Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”

Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.

 

The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Cool Bus Shelter

The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers

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The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.

The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.

Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.

Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.

The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Bally’s Intralot

Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland

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Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.

Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.

Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.

“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.

Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”

The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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