Asia
Fantasy Akhada witnessed a surge of 150% in the number of users during IPL 2020
The burgeoning online fantasy gaming platform, Fantasy Akhada, announced that it has witnessed over 150% surge in user concurrency recently at the end of a successful IPL 2020.
As the IPL frenzy took over the entire country, fans and sports enthusiasts stayed glued to their television sets. However, it wasn’t just the tournament which had everybody hooked; majority of the viewers were even fixated on their smartphones as they took part and played on several fantasy gaming platforms like Fantasy Akhada.
In the first year of its establishment, online fantasy gaming platform – Fantasy Akhada carved a niche for itself during the pandemic-induced lockdown and emerged as a preferred choice for many fantasy sports players as people were locked up inside their homes and craved entertainment. The fantasy gaming platform provided amazing virtual gaming experience to all, where people could not only use their knowledge and skills of selection to win big, but also enjoyed 24*7 customer care and personalised experience on the platform’s helpdesk. The growing popularity has had a favourable impact on the brand’s reputation and even resulted in an exponential rise in registrations and traction on its website and APK downloads.
Mr. Amit Purohit, Founder, Fantasy Akhada shares his views on the spike in userbase and said, “The commencement of IPL 2020 successfully revived the fantasy gaming segment in India completely. Our platform has been gaining traction of gamers and sports enthusiasts ever since the launch. We have seen a massive surge in all our key metrics during IPL 2020 and have grown our user base by 150%. Our active user base who play cash contests on our platform has also gone up by 3x. Additionally, the number of deposit transactions in a day grew by 103% on our platform over the last 2 months, which saw a huge jump in our top line. I am sure other platforms in the industry must be witnessing great growth numbers during this IPL season”.
“The only difference that I realised this year was that people played from the comfort of their homes and couldn’t cheer for their favourite players in the cricket stadiums. Everything else, right from remaining fixed to television sets to punching into mobile phones to participate in fantasy gaming platforms, remained the same.”– He added.
To make the IPL experience bigger and better for Fantasy Sports Players and Youtubers / Telegram Channel Owners, Fantasy Akhada had also announced cash prizes in Lakhs and a priceless meet and greet opportunity with Harsha Bhogle for the best performing players/tips channel owners. Mr. Narendra Chouhan, Mr. Prasad Vaity and Mr. Ankit Choudhary emerged as the winners for the Tournament Leaderboard while Mr. Rakshit Chopra, owner of Fantasy Scout 11, emerged as the winner of the Best Pehelwaan Award during IPL 2020.
Voice of Indian Cricket, the legendary Harsha Bhogle, was also onboarded by Fantasy Akhada in September, a development that the brand leveraged for creating buzz prior to the beginning of IPL season. This further helped them in securing good traction in the run-up to the IPL with a 10% daily increase in the userbase. Along with being an investor in the brand, Harsha Bhogle will also continue to be its ambassador for the next 2 years. With this move, he cements his confidence and commitment towards the brand.
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Asia
EGT Digital to Debut Highly Anticipated “TNT Jack” Slot at SiGMA Asia 2026
Just days before its official release, EGT Digital will demonstrate one of its most anticipated slot releases to SiGMA Asia 2026 – TNT Jack, an adventure game built around cascading mechanics, with a multiplier, and a signature Dynamite feature. The launch headlines a full showcase of the company’s iGaming ecosystem at Stand 2318, as EGT Digital doubles down on Southeast Asia – one of the most competitive and fastest-growing regulated iGaming territories globally.
TNT Jack puts players in pursuit of buried treasure across a 7X7 game format, powered by the Toppling Reels feature – winning combinations trigger cascading effects that extend gameplay and build win potential. An increasing multiplier grows with consecutive wins on the same positions, reaching up to x1024.
The game’s Dynamite feature clears sections of the grid to unlock fresh winning opportunities, while Free Spins with retrigger options and persistent multipliers deliver a strong retention loop from first spin to last. All visitors at the stand will be able to experience this engaging title through a fully functional demo.
At SiGMA Asia, EGT Digital will present its complete product suite:
• Casino Games Portfolio – 180+ in-house titles, designed to deliver engaging gameplay experiences across multiple player preferences and market segments.
• Gaming Aggregator – instant access to 20,000+ games from 200+ providers, enabling rapid content scaling without complex integration overhead.
• Sportsbook – flexible integration options and optimised betting performance for operators entering or expanding in sports betting markets.
• X-Nave iGaming Platform – modular casino and sportsbook management built for operators who need configurability without sacrificing stability.
• Payment Gateway – secure, seamless transaction processing designed to reduce friction at every stage of the player journey.
“SiGMA Asia is the perfect stage to showcase how EGT Digital combines strong game content with the technology operators need to scale efficiently. TNT Jack brings exactly the kind of high-energy gameplay today’s players look for. Combined with our platform, aggregator, sportsbook, and payment solutions, we offer a complete ecosystem designed to adapt to the fast pace and specific demands of Asian markets,” said Mariana Manchina, Director – EGT Philippines Corp.
EGT will also showcase some of its most successful land-based products. The main focus will be on the company’s Asian-themed solutions – the Asian-themed jackpots Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang, as well as the brand new multigame Supreme Wang Union. The selection will be complemented by the well-known G 50 J2 Up slot cabinets, S 32 T terminals and the GRSA roulette centre.
The post EGT Digital to Debut Highly Anticipated “TNT Jack” Slot at SiGMA Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
S8UL Announces Campa Energy as Title Sponsor for its Esports World Cup 2026 Campaign
S8UL, a global name in esports and gaming content, has announced Campa Energy, the flagship energy drink brand of Reliance Consumer Products Limited (RCPL), as the Title Sponsor for its Esports World Cup (EWC) 2026 campaign. The move marks a major milestone for Indian esports, bringing together the country’s leading esports organisation and a rapidly growing youth-focused consumer brand ahead of the world’s biggest esports tournament.
Having been selected for the Esports Foundation’s Club Partner Programme for the second consecutive year, S8UL launched its most ambitious Esports World Cup campaign yet across 13 titles, already securing qualification spots in Fortnite, Honor of Kings & Chess while remaining in contention across multiple other titles. The organisation has also placed a strong emphasis on showcasing Indian talent internationally, with homegrown players competing across several esports titles alongside proven international talent. The onboarding of Campa Energy further strengthens this India-first vision, bringing together two homegrown brands to back Indian esports on the world stage.
As Title Sponsor, Campa Energy will be integrated across S8UL’s official team jerseys, digital content, fan engagement initiatives, city events and on-ground activations throughout the EWC 2026 campaign. The association reflects a shared vision to champion Indian gaming talent on the global stage while deepening engagement with the country’s rapidly growing esports community.
Animesh Agarwal, Co-founder and CEO, S8UL Esports, said: “The conversation around Indian esports has changed significantly over the last few years. Today, it is no longer just about potential, it is about building globally competitive teams, creating sustainable fan ecosystems, and earning the confidence of major brands. Our partnership with Campa Energy represents that larger shift. As S8UL prepares for the Esports World Cup 2026 across multiple titles, having a homegrown brand support this journey reinforces the growing cultural relevance of esports in India. We see this as a shared effort to push Indian talent and Indian esports further onto the global stage.”
Campa Energy has been crafted for a generation that constantly challenges boundaries and aspires to achieve more with every step. Campa Energy will power S8UL’s athletes across multiple titles as they prepare to represent India on the global stage. The brand also has a growing presence within the esports ecosystem, having previously associated with JioBLAST All Stars vs India, a creator-led competitive entertainment format centered around Battlegrounds Mobile India, which featured popular S8UL creators including Payal Dhare, Raj Varma and Parv Singh.
As per the recent FICCI-EY Media and Entertainment Report 2026, the number of brands investing in Indian esports is expected to grow to 80 in 2026, with this association further highlighting the rising mainstream interest in the country’s rapidly evolving gaming and esports ecosystem.
The EWC 2026, set to take place in Paris, France from July 6 to August 23, 2026, will bring together over 2000 players from 200 clubs across more than 100 countries competing for a record-breaking prize pool of $75 million (~INR 720 crore). Backed by Campa Energy, S8UL will aim to make its mark while showcasing Indian esports talent at the highest level of international competition.
The post S8UL Announces Campa Energy as Title Sponsor for its Esports World Cup 2026 Campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila
PG Soft has been named as a sponsor of SiGMA Asia 2026, set to take place at the SMX Convention Center in Manila.
According to the company, the sponsorship package includes branding in the venue lobby and a 60-second branded video broadcast inside the exhibition hall across 14 hanging HD screens during the two-day expo.
PG Soft said the commercial partnership is part of its focus on engaging with Asian markets and supporting SiGMA’s networking aims for the global iGaming community.
A PG Soft spokesperson said: “SiGMA Asia is a must-attend event on the iGaming calendar, and Manila is one of the most exciting markets in the region. We’re very pleased to be supporting this summit and look forward to presenting our brand to the influential audience that SiGMA Asia continues to attract.”
The post PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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