Latest News
Audiomob Helping Kwalee to Up Its Game
Kwalee puts monetisation experience on par with UX with AudioMob’s brand new rewarded audio ad format
Kwalee, a leading UK publisher of hyper casual games will inject new spice into its in-game monetisation by deploying audio ads later this quarter. Known for its adrenaline-inducing games, Kwalee will first introduce AudioMob’s innovative audio ad format in its popular ‘Crazy Shopping’ title, as part of its continued commitment to improve user and monetisation experience in its games.
User experience is more important than ever in mobile games and has the power to make or break a title, so it’s no surprise that more developers are seeking new ways to improve their games and in-game advertising. AudioMob, the leaders of audio in games, provides a user-friendly ad alternative to developers with its world first, non-intrusive audio ad format. The innovative ad format creates an immersive ad experience for users that works with the gaming world, and helps game developers maximise their ad revenue. Through its elegant and seamless plugin, developers can unlock incremental revenue and LTV by amplifying existing ad placements with a potential of 250% revenue increase.
“We know that video ads are a great way of monetising your games, and that banner ads during gameplay can monetise at $1, if you’re lucky! Monetising using audio provides an ideal scenario for developers who can exponentially increase their revenue without blocking the player and damaging player retention,” said Christian Facey, CEO and co-founder of AudioMob.
Audio ads are already a proven hit among gamers, with a YouGov survey from earlier this year revealing that UK adult gamers prefer audio ads over other alternatives, such as full screen video and IAPs. Brands like Amazon, Dell and McDonald’s have already started using the AudioMob ad format, taking advantage of its many benefits, and now Kwalee is joining the movement.
“We’re always interested in developing new ways to engage players on mobile with our hyper casual games, so we were really intrigued when we heard about what AudioMob is doing with audio ads for mobile games,” said Ryan Davies, Head of Digital Marketing at Kwalee. “We were eager to collaborate with the Audiomob team on a test to see what we can produce together, and Crazy Shopping feels like the perfect starting point.”
Kwalee is an award-winning mobile games publisher, known for its impressive portfolio of fun-packed hyper casual games. No stranger to innovation, Kwalee will use AudioMob’s non-intrusive audio ads in its popular game ‘Crazy Shopping’; a chaotic shopping simulation game with over 20 million downloads, challenging players to steer shoppers through a store to grab the most expensive items.
“We are thrilled to be working with such a reputable publisher as Kwalee, whose games we’ve been massive fans of for years,” says Christian Facey, CEO and co-founder of AudioMob. ”Kwalee testing our audio ads is a testament to the massive demand for better ad experiences in games. Working with such a forward thinking mobile-games brand is an honour, and will help our continued work to innovate the games industry and raise the standard on advertising in games.”
Currently in Beta, AudioMob is really pleased with the results they are seeing, as they continue to onboard more developers and expose the format to more players. If the results AudioMob is seeing is any indication of what the future holds for audio advertising in games, there is a lot to look forward to for both developers and players.
Powered by WPeMatico
Latest News
LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026
SAW proudly announces its partnership renewal with LEON.bet for the 2026 season – a collaboration that continues to grow in ambition and scale across the global esports landscape.
The renewed partnership solidifies a relationship rooted in values beyond competitive success. As a core strategic partner, LEON.bet powers our worldwide growth through broad-scale content, fan engagement, interactive campaigns, and multi-regional initiatives — including exclusive giveaways, fan prizes, and reward-driven activations designed to bring the community closer to the action.
LEON.bet’s involvement stretches far past its CS2 partnership with SAW, teaming up with FlyQuest and GamerLegion. Their engagement across various regions, games, and disciplines demonstrates a shared vision and long-term commitment to esports’ global future and sustainable expansion.
Our alliance is grounded in mutual trust, aligned goals, and a collective push to go beyond the limits. As partners, we’ll continue innovating with fresh content ideas, immersive fan experiences, and initiatives that strengthen our global footprint.
We’re excited to build on our shared successes with LEON.bet as we move into 2026 with renewed drive, pushing our momentum even further.
Giusy Campo Business Development Director at Groove
Invisible Infrastructure: How Groove Built Integrity into a Rapid-Growth Machine
In the competitive realm of iGaming, expanding a platform is frequently evaluated by the addition of new partners, regions, and game offerings. The story depicts rapid expansion. However, for each operator wagering their reputation on a technology supplier, there lies a more crucial, unspoken measure: digital integrity. This represents the steadfast stability, impeccable data management, and consistent performance that should not merely exist alongside rapid growth but serve as its essential blueprint.
As the sector gathers at events such as the SiGMA Eurasia Summit in Dubai, discussions are evolving from simple feature inventories to operational stability. For Groove, the acclaimed platform and aggregator, this integrity isn’t a secondary consideration; it is the fundamental product philosophy that allows for sustainable, secure expansion.
“Growing without integrity merely increases risk,” says Yahale Meltzer, Co-Founder and CEO of Groove. “Our partners, ranging from driven startups to well-known brands exploring new markets, aren’t merely purchasing access to more than 15,000 games.” They are renting our functional nervous system. Their standing is linked to our platform’s dependability at all times. “For us, honesty is the key attribute we offer.”
The difficulty is significant. Groove’s platform needs to efficiently integrate new operator partners and game developers, handle billions of transactional data points, and ensure five-nines availability, all while adapting to various regulatory landscapes from Europe to Latin America. The key, as stated by the product team, resides in a culture of proactive discipline.
“Reliability is not a switch you flip on when you hit a certain size. It is a thousand small decisions made at the whiteboard stage,” explains Shay Kababia, Product Manager at Groove. “Our architecture is built on a principle of ‘defensive scaling.’ This means every new feature, integration, or market entry is stress-tested against core pillars: data consistency, graceful degradation under load, and immutable audit trails. For instance, our cashback and tournament engines don’t just calculate rewards; they create a verifiable, non-repudiable chain of logic for every player action. Data hygiene begins at the point of creation, not with a cleanup script run at 2 AM.”
This is reflected in what Groove refers to as “The Integrity Stack.” It encompasses:
Predictive Auto-Scaling: A system that forecasts load surges from significant sporting events or marketing initiatives, rather than merely responding to them.
Atomic Transactions: Guaranteeing essential operations such as fund settlements and bonus applications are executed entirely or not at all, removing corrupt or “partially applied” data conditions.
Real-Time Compliance Mesh: A layer that labels every game, transaction, and player engagement with its regulatory compliance status, guaranteeing data is not only clean but also adheres to regulations from its source.
For the sales team, this technical precision serves as the ultimate tool for enabling sales. It results in increased trust, quicker onboarding, and the feasibility of enduring collaborations.
“When I’m speaking with a potential partner in a strictly regulated market, their first questions are no longer just about content volume,” says Giusy Campo, Business Development Director at Groove, who will moderate a panel on platform reliability at the upcoming SiGMA Eurasia Summit. “They ask about our incident history, our data sovereignty protocols, and how we handle a studio API failure without impacting the player experience. They need a partner whose platform won’t introduce compliance or operational risk into their business. Our disciplined approach to integrity is what allows us to confidently support a partner’s growth from day one in a new region to year five at scale.”
Campo emphasizes that this emphasis is a crucial distinguishing factor in a competitive market. “In Dubai and various other major centers, the dialogue is changing.” Operators are carefully choosing partners that can serve as the steady, dependable foundation of their worldwide aspirations. They recognize that a platform focused on data cleanliness and performance now is the one that will avoid expensive, reputation-damaging disorder in the future.
In the end, Meltzer contends that preserving integrity on a large scale is as much a cultural issue as it is a technical one. “You can have the best architecture in the world, but if your teams are rewarded for shipping features faster than for ensuring their stability, integrity will erode,” he says. “We measure and incentivise performance around system health, mean time to recovery, and data accuracy with the same vigour we measure commercial growth. Every engineer, product manager, and commercial executive understands they are stewards of our partners’ trust.”
As platforms such as Groove drive the global growth of the industry, their legacy might be determined not by the speed of their scaling, but by their ability to maintain cohesion. In a system founded on digital trust, the most dependable growth mechanism is one designed for integrity from the core outward.
Giusy Campo will delve into these topics more deeply during the panel “Platforms Under Pressure: Maintaining Integrity at Scale” at the SiGMA Eurasia Summit in Dubai from February 9 to 11.
The post Invisible Infrastructure: How Groove Built Integrity into a Rapid-Growth Machine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betting.za.com
Betting.za.com Publishes its 2026 Guide to Online Betting in South Africa
Betting.za.com, one of South Africa’s leading resources for legal online betting information, has published its 2026 guide to online betting, aimed at helping local punters navigate licensed bookmakers, understand regulatory requirements, and make more informed betting decisions.
As South Africa’s betting market continues to expand, players are faced with more options than ever—alongside increasing confusion around legality, payments, and withdrawals. Betting.za.com’s updated 2026 hub focuses on a simple principle: online betting in South Africa should only be done through provincially licensed operators that offer transparent terms, secure banking, and responsible gambling tools.
A Legal-First Focus for South African Bettors
At the core of the 2026 update is an emphasis on regulation. Betting.za.com explains that online sports betting and horse racing betting are legal in South Africa when offered by bookmakers licensed by a provincial gambling board. These regulated platforms are required to meet minimum standards around player protection, payments, and responsible gambling.
To reduce misinformation, the site has expanded its Online Gambling Law section, breaking down how South Africa’s betting regulation works, the role of provincial authorities, and what players should check before registering—such as licence details, terms and conditions, and payment safeguards.
What’s New in the 2026 Betting.za.com Update
The 2026 guide is structured around three areas most important to everyday South African bettors.
1) Improved comparisons of licensed bookmakers
Betting.za.com’s updated bookmaker comparison pages focus on South African-facing operators, with each review built around the same practical checklist. Brands covered in the 2026 comparisons include:
-
Hollywoodbets, highlighted as a well-established local bookmaker with strong horse racing coverage, major sports markets, and regular promotions for South African players.Plus free no deposit bonus offer on sign up.
-
ZARbet, presented as a locally built bookmaker offering a streamlined betting experience and support for popular payment methods such as Ozow and SiD.
-
10bet, noted for its broad sports coverage—particularly football—alongside a wide range of pre-match and in-play betting markets.
-
JabulaBets, positioned as a multi-product platform combining sportsbook, casino-style games, and esports, with frequent promotions and loyalty-style incentives.
-
Lucky Fish, profiled as a newer option offering a low-commitment welcome experience that combines sports betting with casino-style entertainment.
Each profile covers licensing details, trust signals, available sports and markets, promotions where applicable, local payment options, withdrawal expectations, and key terms players should review—allowing readers to compare bookmakers on substance rather than marketing hype.
2) A clearer “how to bet” guide for new players
The 2026 update strengthens Betting.za.com’s step-by-step walkthrough for first-time bettors. The guide covers the full betting journey, including choosing a licensed site, registering (and completing FICA checks where required), making a deposit, selecting a market, placing a bet, and withdrawing winnings.
To help beginners, the site also explains common betting terminology and formats—such as match results, totals, handicaps, accumulators, and odds—along with how returns are calculated. Practical considerations like minimum odds requirements on promotions, bet settlement rules, and the difference between bonus bets and withdrawable cash are also clearly outlined.
3) Local banking and payout expectations
Betting.za.com’s 2026 hub places strong emphasis on South African-friendly banking options, including EFT, debit and credit cards, and eWallet services such as Ozow and SiD. The guide explains what typically affects withdrawal timelines, including verification checks, banking cut-off times, and first-time withdrawal reviews.
Players are encouraged to review a bookmaker’s banking and payments page before depositing, paying close attention to supported methods, processing windows, and any limits or conditions that may apply.
How Betting.za.com Evaluates Betting Sites
Rather than simply listing operators, Betting.za.com outlines a 10-step review process designed to assess compliance and player experience. Key evaluation areas include:
-
Provincial licensing and regulation
-
Site security and transparent terms
-
Registration and FICA requirements
-
Support for local banking methods
-
Promotions and sign-up offers (where applicable)
-
Betting markets and odds depth
-
Website and app performance
-
Customer support responsiveness
-
Withdrawal speed and reliability
-
Responsible gambling tools such as limits, time-outs, and self-exclusion
Helping Players Avoid Illegal or High-Risk Platforms
A major theme of the 2026 guide is consumer protection. Betting.za.com highlights the distinction between licensed betting and activities not regulated under South African law. The site notes that while sports and horse racing betting are licensed, online casino-style interactive gambling is not regulated locally, and warns against offshore platforms due to risks such as delayed or frozen withdrawals and limited consumer recourse.
Players are advised to verify provincial licence details, confirm secure payment methods, and look for responsible gambling measures as key trust indicators.
Industry Comment
“South Africans shouldn’t have to guess whether a betting site is legal, or only discover the rules when it’s time to withdraw,” said Dennis Kumar, Chief Editor at Betting.za.com. “Our 2026 focus is clarity—reviewing licensed bookmakers, explaining how betting works in plain language, and helping players bet safely and responsibly.”
The updated 2026 guide, along with bookmaker reviews, betting tutorials, and legal explainers, is now available on Betting.za.com.
18+ only. Please gamble responsibly. Terms and conditions apply.
The post Betting.za.com Publishes its 2026 Guide to Online Betting in South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Latest News7 days agoACR POKER GIVES PLAYERS A SHOT TO QUALIFY ONLINE FOR $700,000 GTD ENJOY POKER SERIES MAIN EVENT THIS FEBRUARY IN URUGUAY
-
Amusnet6 days agoWeek 5/2026 slot games releases
-
Compliance Updates6 days agoNational Council on Problem Gambling Adopts 1-800-MY-RESET as New National Problem Gambling Helpline Number
-
Ani Isakhanyan6 days agoFeedConstruct Expands its Presence in Latin America
-
FDJ UNITED6 days agoFDJ UNITED Aims to be Among the Top Three Licensed Gambling Operators in Finland
-
Compliance Updates6 days agoDigitain Secures Isle of Man iGaming Software Supplier Licence
-
betting terminals6 days agoMeridianbet Completes Fairbet Acquisition, Expanding Malta Retail Gaming Network Under Golden Matrix Group
-
Carl Gatt Baldacchino Head of Account Management SlotMatrix6 days agoSlotMatrix Unleashes Fiesta-Fueled Thrills with Muertos Fortune



