Eastern Europe

SportCaller goes East for Superbet deal

Published

5 years ago

November 11, 2020

Reading Time: 2 minutes

SportCaller, the leading free-to-play (FTP) sports-game provider, has announced its first CIS-facing partnership with Romanian betting giant, Superbet.

As the largest operator in Romania, the Superbet Group has been identified as the region’s most influential multichannel sportsbook, whose footprint will help significantly widen the reach of SportCaller’s flexible product portfolio into both Central and Eastern European markets.

As the foremost free-to-play provider, SportCaller’s product suite drives engagement through a series of games whose mechanics promote responsible acquisition and retention campaigns. Its unique proprietary platform not only allows Superbet to differentiate its offering from other CIS-facing competitors with bespoke local games, but also provides a strategic solution which works across multiple European jurisdictions, where the tightening grip of regulation has put the squeeze on outmoded bonusing techniques.

SportCaller offers over 100 games across 37 countries and in 20 languages (via multilingual API) in Europe, Asia, Africa, Australasia and North and Latin America. In the past year, it has launched over 60 new games, more than doubling in its active and ongoing operator partnerships along the way. Key architecture – on which every FTP game is created, managed, reported and resulted – has been pivotal to delivering targeted fan engagement around popular local leagues, such as Romania Liga 1 and Poland’s PKO Ekstraklasa.

Adam Shaw, MD (Online) at Superbet, said: “We’re delighted to have secured SportCaller’s services in this new deal. And the early weeks of this relationship have only bolstered our confidence that the free-to-play vertical will elevate the fun for both new and regular customers, as sports betting continues to rebound from the sidelines.

“The best sportsbook journeys always hinge on the right mix of customizable content. SportCaller’s localised approach and proven reputation for high-quality delivery set them apart as the industry’s preferred acquisition and retention partner. Their expertise and accompanying marketing insights will be invaluable as we bid to develop and leverage this partnership over the years to come.”

Cillian Barry, MD at SportCaller, added: “Going live with one of the most valuable operators in the region is a strong statement of intent from us – not just in Romania but also for CIS-facing territories as a whole. Local free-to-play games are still to take hold here in any engaging or sophisticated way, so we know we’ve found the perfect partner in Superbet with whom we can improve the end-user experience, ramping retention levels in the process.

“The early engagement levels with Superbet have been very encouraging, and we can’t wait to see how our games perform across some of these exciting emerging markets.”

Compliance Updates

Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform

Published

2 days ago

May 6, 2026

Wladimir P.

ukrainian-gambling-regulator-rolls-out-digital-complaints-platform

The Ukrainian gambling regulator, PlayCity, has rolled out a new digital complaints platform that’s intended to streamline how the public can report illegal gambling advertisements. The complaints form is now live in the “For Citizens” section of PlayCity’s website, giving Ukrainian citizens a direct channel to help monitor and curb illegal gambling advertising.

The system enables citizens to flag suspected violations across multiple formats, including social media, websites, television, radio, outdoor billboards and other public spaces. Users submitting a complaint must identify the platform type, provide a direct link to the advertisement and attach supporting evidence such as screenshots or video clips.

The system is designed to automatically archive submissions and capture ephemeral content like social media “stories” so regulators can review material even after it disappears. PlayCity staff will screen each complaint to assess whether the content breaches Ukraine’s advertising rules.

If violations are confirmed, the regulator can request removal of content from platforms such as Meta, Google, TikTok, YouTube, Viber and Twitch. PlayCity said it could also seek to block social media accounts that repeatedly share unlawful gambling promotions, fine responsible parties or escalate cases to law enforcement when identities cannot be verified.

The statutory fine for illegal gambling advertising stands at cca. €100,900.

The new enforcement framework stems from Law No.9526d, the same legislation that abolished the previous gambling regulator KRAIL.

The post Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Eastern Europe

Soft2Bet launches Zinx iGaming and sportsbook brand in Romania

Published

1 week ago

April 28, 2026

Wladimir P.

Soft2Bet has launched Zinx in Romania, rolling out a new digital platform that combines online casino content and sports betting for local players.

Soft2Bet said Zinx was built with localisation in mind, with product design and marketing tailored to Romanian player preferences. The company positioned the brand around “safe, transparent play,” but did not share launch timing beyond the announcement or provide performance targets.

The platform includes a retention mechanic called MEGA Round, a prize-wheel feature integrated into Soft2Bet’s MEGA gamification engine. Soft2Bet said players can earn spins through deposits, with prizes awarded at random.

Yoel Zuckerberg, CPO at Soft2Bet, stated, “With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations. Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”

Soft2Bet said the Romania launch supports its broader strategy of building localised iGaming brands that combine product features with targeted local marketing.

The post Soft2Bet launches Zinx iGaming and sportsbook brand in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

Ukraine Launches Online Portal for Gambling Licence Applications

Published

3 weeks ago

April 20, 2026

Wladimir P.

ukraine-launches-online-portal-for-gambling-licence-applications

Businesses can now obtain licenses for organising and conducting gambling activities online through the Diia portal, without paper documents or in-person interaction with the state, according to a statement by PlayCity, the state agency regulating Ukraine’s gambling and lottery market.

According to the release, applications can be generated in the Diia electronic cabinet and signed using a qualified electronic signature (QES). Some data will be automatically retrieved from state registries, including information about the company, its owners and beneficiaries.

PlayCity will review submitted applications, and applicants will receive decisions on license issuance or refusal online via Diia.

Companies will be able to apply for licenses covering casino operations, bookmaking, slot machine halls, online poker, as well as B2B services in the gambling sector.

Acting Minister of Digital Transformation Oleksandr Borniakov said on Telegram that the ministry, together with PlayCity, has also prepared amendments to sector-specific legislation aimed at strengthening entry checks for companies in terms of reputation, integrity, ownership structure and absence of ties to the aggressor state.

“Our goal is to create a transparent and controlled market in which digital tools ensure both convenience for businesses and trust in the state,” Borniakov said.

The post Ukraine Launches Online Portal for Gambling Licence Applications appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.