Eastern Europe
SportCaller goes East for Superbet deal
SportCaller, the leading free-to-play (FTP) sports-game provider, has announced its first CIS-facing partnership with Romanian betting giant, Superbet.
As the largest operator in Romania, the Superbet Group has been identified as the region’s most influential multichannel sportsbook, whose footprint will help significantly widen the reach of SportCaller’s flexible product portfolio into both Central and Eastern European markets.
As the foremost free-to-play provider, SportCaller’s product suite drives engagement through a series of games whose mechanics promote responsible acquisition and retention campaigns. Its unique proprietary platform not only allows Superbet to differentiate its offering from other CIS-facing competitors with bespoke local games, but also provides a strategic solution which works across multiple European jurisdictions, where the tightening grip of regulation has put the squeeze on outmoded bonusing techniques.
SportCaller offers over 100 games across 37 countries and in 20 languages (via multilingual API) in Europe, Asia, Africa, Australasia and North and Latin America. In the past year, it has launched over 60 new games, more than doubling in its active and ongoing operator partnerships along the way. Key architecture – on which every FTP game is created, managed, reported and resulted – has been pivotal to delivering targeted fan engagement around popular local leagues, such as Romania Liga 1 and Poland’s PKO Ekstraklasa.
Adam Shaw, MD (Online) at Superbet, said: “We’re delighted to have secured SportCaller’s services in this new deal. And the early weeks of this relationship have only bolstered our confidence that the free-to-play vertical will elevate the fun for both new and regular customers, as sports betting continues to rebound from the sidelines.
“The best sportsbook journeys always hinge on the right mix of customizable content. SportCaller’s localised approach and proven reputation for high-quality delivery set them apart as the industry’s preferred acquisition and retention partner. Their expertise and accompanying marketing insights will be invaluable as we bid to develop and leverage this partnership over the years to come.”
Cillian Barry, MD at SportCaller, added: “Going live with one of the most valuable operators in the region is a strong statement of intent from us – not just in Romania but also for CIS-facing territories as a whole. Local free-to-play games are still to take hold here in any engaging or sophisticated way, so we know we’ve found the perfect partner in Superbet with whom we can improve the end-user experience, ramping retention levels in the process.
“The early engagement levels with Superbet have been very encouraging, and we can’t wait to see how our games perform across some of these exciting emerging markets.”
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The leading online slot provider, Endorphina, has recently partnered with Casino.ua, a licensed Ukrainian online casino. This collaboration brings Endorphina’s innovative slots to Casino.ua’s platform, expanding its game portfolio and offering more variety for players.
This partnership signifies Endorphina’s continued focus on expanding its reach in regulated markets and making its games accessible to a broader audience. With a strong track record of partnerships in 2024, Endorphina is confident this collaboration will further their goals.
“This partnership with Casino.ua is a great opportunity for Endorphina to expand as a slot game provider in Ukraine and grow in a highly competitive market. We’re very excited about this collaboration and grateful for this wonderful opportunity to partner with such a prominent Ukrainian online casino,” said Maryna Iliukhina, PR Manager at Endorphina.
Casino.ua is a licensed Ukrainian online casino offering over 7,000 online entertainment options, including instant games, slots, table games, live games, tournaments, and promotions. The platform values the safety and comfort of its users, striving to create a high-quality gaming experience.
“We are thrilled to partner with Endorphina, a top software developer in the gaming industry. Their games blend innovation, quality, and immersive gameplay, seamlessly aligning with our vision. Together, we’re committed to delivering outstanding experiences and exciting opportunities for Casino.ua players,” said Casino UA’s team.
The post Endorphina Announces Partnership with Ukrainian Online Casino Casino.ua appeared first on European Gaming Industry News.
Amusnet, a leading gaming provider, proudly announces its partnership with the Romanian operator LuckySeven. The strategic alliance aims to strengthen Аmusnet’s market position and optimize its diverse portfolio, driving growth in the Romanian gaming sector.
“Partnering with Lucky Seven highlights our commitment to enrich the gaming landscape in Romania with a selection of our top-notch casino portfolio. It enables us to leverage their extensive market insights and customer engagement strategies, ensuring our games meet the evolving demands of players. Together, we will focus on creating tailored gaming experiences and foster a strong sense of community among local players,” shared Stefan Folea, Account Manager at Amusnet Romania.
“Our company is built on delivering first-class entertainment, and working with providers of Amusnet’s calibre is essential for reaching new standards in the iGaming industry. Amusnet is easily one of the industry’s leading content providers, so we’re thrilled to be able to bring their games to our players. Most iGaming enthusiasts are already familiar with Amusnet’s titles, and we know the upcoming addition of its content will come with a great response from our players, ” said Pintrijel Ana, CEO of Lucky Seven Romania.
The post Amusnet Expands in Romania with LuckySeven Partnership appeared first on European Gaming Industry News.
Champions Unite to Walk the Path to Perfection Together
TotoGaming, which entered the Romanian market in January 2024, has announced a partnership with CFR Cluj, the eight-time Romanian football champions. This agreement will span two competitive seasons, starting with the 2024/25 season.
The goal? To create even more spectacular, inspiring football.
This is not TotoGaming’s first collaboration with football clubs; the brand, with a 20-year history in Armenia, has sponsored five Armenian football clubs. However, this marks its first partnership in Romanian sports.
“This collaboration was anticipated. Supporting the development of sports and promoting a healthy lifestyle have been core principles of TotoGaming from the beginning. CFR Cluj exemplifies these championship values. The club, with its 100-year history, knows what it takes to become a champion,” said Harutyun Vardanyan, CEO of TotoGaming.
CFR Cluj and TotoGaming have the same destination: both in sports and in life, each day begins with a champion’s commitment to embrace challenges and pursue victory.
The post TotoGaming partners with CFR CLUJ appeared first on European Gaming Industry News.
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